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With the economy slumping and the advertising market shrinking like “little Costanza” in a cold swimming pool, the NFL could be poised to change its long-standing aversion to advertising arrangements with liquor companies and lottery operations.
According to Terry Lefton of SportsBusiness Journal, a proposal to permit liquor and lottery sponsorships is on the agenda for the league meetings that start on March 22 in Dana Point, California.
A change in the rules would result in NFL trademarks appearing on liquor and lottery products, along with certain types of liquors and/or lotteries being the “official sponsor” of the league or a given team.
For example, Grey Goose vodka could become the official water bottle spiking agent of the Denver Broncos — a move that would be much more meaningful if Maurice Clarett hadn’t been cut before the first game of his rookie season.
Lefton reports that an effort by the NFL to embrace hard liquor could alienate the beer industry, which spends millions on NFL adversiting and sponsorship.  Lefton also points out that the beer companies have argued that “opening sports to liquor marketers could lead to an outright ban of beer and liquor associations with sports leagues by Congress.”
Yeah, Congress has nothing better to do right now.

Permalink 19 Comments Feed for comments Latest Stories in: Rumor Mill, Top Stories
  1. shuxion says: Mar 16, 2009 10:41 AM

    “Yeah, Congress has nothing better to do right now.”
    Barney Frank (D) and Chris Dodd (D) still say there are no issues with Fannie Mae and Freddy MAC and they are sound investments.

  2. tenakeytyrant says: Mar 16, 2009 10:43 AM

    maurice clarett line was classic..thats all i got to say

  3. Bob_Nelson says: Mar 16, 2009 10:47 AM

    Rot Gut the official hangover producer of your favorite team.

  4. MoparMan says: Mar 16, 2009 10:50 AM

    They already have Beer commercials. What’s the difference if it’s whiskey or rum? The lottery I think is a good thing…..It is a great way to raise funds

  5. PackAttack says: Mar 16, 2009 10:51 AM

    Any beverage sold in a 40 oz container will fly on Sundays in Detroit.

  6. east96st says: Mar 16, 2009 10:54 AM

    “Yeah, Congress has nothing better to do right now.”
    When has that ever stopped them from making jackasses of themselves?

  7. Juicer says: Mar 16, 2009 10:59 AM

    ger your goose on

  8. wydok says: Mar 16, 2009 11:03 AM

    Is it in the best intertest of the NFL to be sponsored by lottery and/or hard liquor?

  9. Brokeback Vox Veritus says: Mar 16, 2009 11:33 AM

    Jay Cutler is offended by your Maurice Clarett reference, and feels unwanted. He thinks that “whine” should be the official sponsor of the Broncos, not Grey Goose
    * It can be any kind of wine, because Cutler just loves “whine”, whether it be Philp Rivers made fun of me Whine, or Josh McDaniels likes me, but he doesnt like me like me “Whine” *

  10. ebr362 says: Mar 16, 2009 11:47 AM

    Yea, as if beer drunkin Jet fans aren’t obnoxious enough, let them do shots with that beer! Great idea, money grubbing NFL.

  11. CoronaDoug says: Mar 16, 2009 11:54 AM

    I don’t see anything wrong with this!
    Matt Jones

  12. 1933 says: Mar 16, 2009 11:59 AM

    Lots of possbile changes in these industries. Miller and Bud now owned by foreign interests so heavy spending in sports in the traditional way could be leveling off or even decreasing. Delaware has introduced legislation for sports betting. For the record some sports allow gaming ads if they are promoting the resorts as a whole and not the tables…..and some differentiate slots (which is a video lottery) from table games, judging the former as “chance” (like bingo) and not “skill” (like poker, etc.).

  13. hesawinner says: Mar 16, 2009 12:50 PM

    Aristocrat Vodka will be the official booze of the Lions.

  14. CoronaDoug says: Mar 16, 2009 12:56 PM

    But Mr. Goodell, you told us to support our sponsors.
    Dante Stallworth
    What do you get when you cross Grey Goose with a Bentley? One hell of a sponsor!

  15. flik44 says: Mar 16, 2009 1:16 PM

    I am disappointed that there was no Hennigan’s reference in here… “no smell, no tell”…

  16. nedirect says: Mar 16, 2009 2:10 PM

    Absolut Vodka the official sponsor of the Detroit Lions…”The Absolut Worst Team Ever”

  17. Kevin from Philly says: Mar 16, 2009 2:27 PM

    I’ll believe it when I see it. I think they’re just trying to get the beer companies to pony up some more green. Oh, and sports betting outside of Vegas? They’ve been talking about getting that in AC since they first got casinoes. Too bad – they’d get a lot more weekend business in the fall if they did let sports betting in.

  18. e.c. matter says: Mar 16, 2009 4:09 PM

    I’m all for liquor sponsorships so long as the league uses the money to fund multiple DUI checkpoints around every stadium on game day.

  19. The Autumn Wind says: Mar 17, 2009 4:43 AM


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