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Lions Unveil New Logo

The Detroit Lions officially have unveiled their new logo and uniforms.
As expected, they are the same logo and uniforms that leaked to the Internet a few weeks ago.
The logo came from a toy tractor-trailer that inadvertently appeared at NFLShop.com.  The uniforms came from an internal style sheet showing the details of the new duds.
“We will consistently present the Lions as a first-class organization with a clear sense of mission and direction,” team president Tom Lewand said at a press conference that, as we hear it, included fans chanting, “Don’t draft Stafford.” 
“We have made several significant changes this offseason in accordance with that commitment,” Lewand added.  “The introduction of this new brand identity is another element of that process.  Today is an exciting and historic day for this franchise.”
Sorry, but we wouldn’t go that far.  The logo and the uniforms won’t be all that different.  Lewand’s comments suggest something more dramatic, along the lines of the jarring change the Bucs made last decade from the creamsicles creampuffs to a pewter powerhouse. 
Of course, changing the look of the team won’t mean a thing if the stuff inside the uniforms doesn’t perform better.
Anyway, here’s the new logo.  Feel free to comment.

lionsnewlogo.JPG

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102 Responses to “Lions Unveil New Logo”
  1. PackAttack says: Apr 20, 2009 2:49 PM

    Yawn.

  2. CtownBleedsGreen says: Apr 20, 2009 2:52 PM

    I love the way 0-16 looks in that font.

  3. richard cabesa says: Apr 20, 2009 2:53 PM

    the old man @ the bar always told me “you cant polish a turd”

  4. Juicer says: Apr 20, 2009 2:54 PM

    WOW!!!!! AWESOOOOOOOOME!!!!! no seriously, who cares.

  5. FlyingElvis says: Apr 20, 2009 2:54 PM

    Oh my

  6. phatSkins says: Apr 20, 2009 2:55 PM

    they could add the slogan “Making fans happy with mediocre since Dave Krieg!”

  7. toomuchawesome says: Apr 20, 2009 2:55 PM

    they look faster already!

  8. jermely says: Apr 20, 2009 2:56 PM

    Why dont they have pictures of uniforms? They must have some sort of prototypes..
    ‘Cause reading the description of the uniform, imagining the colors isn’t as thrilling as you might think..

  9. ekidd07 says: Apr 20, 2009 2:56 PM

    The Lions logo is a classic, if they would have changed it too much they could have faced fan outrage (remember all the fans who got their 0-16 tattoos?). But this change isn’t drastic enough to garner all the attention it has.
    The Jags and 49ers are also going to be unveiling new unis with small changes. With graphic designers now having more tools and higher abilities than ever, I wonder why so few teams are fully taking advantage of them?

  10. flik44 says: Apr 20, 2009 2:57 PM

    Reminds me of the lion from a pack of Pall Malls

  11. bigwalt2990 says: Apr 20, 2009 2:57 PM

    Bubbles has rabies, and I like it.

  12. Fizzix says: Apr 20, 2009 2:57 PM

    I tawd I taw a puddy tad. I did, I did! I did taw a puddy tad! – Matt Millen

  13. mshumaker says: Apr 20, 2009 2:58 PM

    No thoughts on the chants for Curry and the “Don’t draft Stafford” chant the fans had going?

  14. hotrodd says: Apr 20, 2009 2:58 PM

    THUNDERCATS! WOOOOOOO!

  15. 21 says: Apr 20, 2009 2:59 PM

    All the hype for this?

  16. rnb says: Apr 20, 2009 3:00 PM

    I noticed that if you turn the logo upside down, it kind of looks like the word “snot.”

  17. 21 says: Apr 20, 2009 3:00 PM

    Somewhere a college design students is laughing his way to the bank.

  18. I C light pounder says: Apr 20, 2009 3:01 PM

    weak sauce

  19. DJSlyBri says: Apr 20, 2009 3:01 PM

    It isn’t that bad. The team, however…..

  20. kuze says: Apr 20, 2009 3:03 PM

    That new logo guarantees that the lions will do better in 2009, or at least not do worse.

  21. colesslaw says: Apr 20, 2009 3:04 PM

    WOW!!! What an upgrade!
    fail

  22. bender says: Apr 20, 2009 3:05 PM

    I can’t wait to get my new Starter Jacket with that logo on it. It will be perfect for kicking ass on the foursquare court at recess.

  23. POLLY94 says: Apr 20, 2009 3:05 PM

    not much difference, whoopie!!!

  24. dawk20db says: Apr 20, 2009 3:05 PM

    Wow, that Lion looks MEAN!! Nobody likes a bad loser.

  25. jmikeh says: Apr 20, 2009 3:06 PM

    Aggressive, yet not overly ferocious.
    …which is the same thing they said about the new Bengals logo when it was last updated.
    That didn’t work out too well…

  26. Johnny2k says: Apr 20, 2009 3:08 PM

    They’re very pretty Colonel. Very pretty. But can they fight?

  27. vegetable lasagna says: Apr 20, 2009 3:08 PM

    It is time Simba. Remember……….

  28. zygi milf says: Apr 20, 2009 3:09 PM

    “We have made several significant changes this offseason in accordance with that commitment,” Lewand added. “The introduction of this new brand identity is another element of that process. Today is an exciting and historic day for this franchise.”
    *****
    No word if the Wizard presented Jim Schwartz a Courage Medal for signing on with this trainwreck of a franchise.

  29. T Henrys B@stard Child says: Apr 20, 2009 3:09 PM

    They misspelled Lions, I thought it was spelled S H I T

  30. fordman84 says: Apr 20, 2009 3:11 PM

    Wow, what a non-story. You have to report it I know, but why did the Lions make such a big deal out of it?
    Don’t teams normally release a new logo or color scheme after winning it all so that new fans and old fans alike have to go out and buy the new gear or look outdated? I bet they can’t give Lions gear away right now.

  31. Kotite says: Apr 20, 2009 3:14 PM

    Fail.

  32. Raven Adam says: Apr 20, 2009 3:15 PM

    “”””””the old man @ the bar always told me “you cant polish a turd” “”””””
    actually i saw on mythbusters you can actually polish a turd… but you cant make the lions good.. they wont win a game till ATLEAST week 8

  33. elwood blues says: Apr 20, 2009 3:16 PM

    William Clay Ford, Sr. touched the Lion and exclaimed, “This is beautiful! What is that? Velvet?”

  34. DanSnyder says: Apr 20, 2009 3:16 PM

    Florio, ESPN reported about 20 mins ago on their draft special that eagles CB Sheldon Brown is requesting to be traded. Where is the post about it? I want to see how Eagles fan react please.

  35. alewatcher says: Apr 20, 2009 3:17 PM

    “We will consistently present the Lions as a first-class organization with a clear sense of mission and direction,” team president Tom Lewand said at a press conference that, as we hear it, included fans chanting, “Don’t draft Stafford.”
    —————————-
    Isn’t that false advertising?

  36. blownvr6 says: Apr 20, 2009 3:18 PM

    who cares….go eagles. i havent seen a vox comment in quite a bit. it troubles me.

  37. skadouche says: Apr 20, 2009 3:19 PM

    Looks FEROCIOUS!!!! At least that’s what she said.

  38. Legend says: Apr 20, 2009 3:19 PM

    Uh… just a suggestion. If you’re going to run a story on the Lions’ new logo, and you’re going to show the same old boring logo they’ve always had, you may want to show us a pic of the new logo.

  39. wowbaka says: Apr 20, 2009 3:19 PM

    Voltrons and Thundercats had better logos, and they were both created in the 80s. Font definitely needs some refinement.

  40. halen11 says: Apr 20, 2009 3:19 PM

    I like it. It looks sharp.
    Welcome to the 2000s Detroit Lions.
    Also, weirdly enough, logo revisions are a pretty decent predictor of teams being successful.
    Broncos change their logo… two Superbowls.
    Ravens change their logo… Superbowl.
    Patriots change their logo… Superbowls.
    Buccaneers change their logo… Superbowl.
    Seahawks change their logo… Superbowl appearance.
    Cardinals change their logo… Superbowl appearance.
    I’m not saying there’s causation, but it sure doesn’t seem to hurt.

  41. BBWC1986 says: Apr 20, 2009 3:20 PM

    Put horns on that lion and you would have the new logo for Schlitz Malt Liquor!

  42. jmclarkent says: Apr 20, 2009 3:20 PM

    This comes to mind:
    “If you were king, you wouldn’t be afraid of anything?
    )
    Not nobody, not no how.
    )
    Not even a rhinoceros?
    Imp-oceros.
    How about a hippopotamus?
    Why I’d thrash him from top to bottom-us.
    Supposin’ you met an elephant.
    I’d knot him up in cellophant.
    I’d show him who’s King of the Forest!”

  43. bigben88 says: Apr 20, 2009 3:20 PM

    Is it me, or was the Lions Uniform the best thing about the team. There Uniforms are actually very cool. I agree with the others, what a LAME attempt to change things around. The Raiders are the cool Silver and Black and they suuuuuuuuck!

  44. adamc0nley says: Apr 20, 2009 3:21 PM

    Still better than Scott Mitchell.

  45. jdblya says: Apr 20, 2009 3:21 PM

    Looks pretty arenaish imho. I doubt that new logo makes them any better.

  46. jonissupercool says: Apr 20, 2009 3:21 PM

    i kinda like it!

  47. dawk20db says: Apr 20, 2009 3:21 PM

    Did Mike Vick raise that Lion?

  48. jaybatt79 says: Apr 20, 2009 3:22 PM

    They should have made their new logo a lion mauling Matt Millen. That would have made those fans happy.

  49. SlickSociety says: Apr 20, 2009 3:23 PM

    Simba listen to mufasa, the circle of life, just wait to be king and rome the pride lands, or atleast try to make a living off of really cool looking calvin johnson jerseys……..good luck

  50. ty@thelionsinwinter says: Apr 20, 2009 3:24 PM

    As I’ve said before when these leaked, I think the update was done with the utmost taste and class. The new logo and wordmark absolutely scream “Detroit Lions”, yet are undeniably much, much better. Just adding a little definition and aggressiveness to good old Bubbles does a world of good . . . and it was executed well.
    I’ve also seen and touched the new jerseys–they look great, especially the little touches around the letters–but I passed on buying one until the new Curry jerseys come out on Sunday.
    Peace
    Ty @ The Lions in Winter

  51. hopkins1987 says: Apr 20, 2009 3:25 PM

    The new logo is the same as the old logo except for some carefully added white-out. If the franchise can’t even bring itself to make a significant change in terms of basic appearance, how can the owners expect us to believe that it’s ready to change its philosophy on how to run a team?
    This is emblematic of the Lions franchise as a whole; they are afraid to pull the trigger on anything when it is quite obvious to any casual fan that the whole ship needs to be turned on.

  52. The Captains Log says: Apr 20, 2009 3:25 PM

    Interesting, in the 90’s, the Broncos changed the uniforms, and won back to back Super Bowls, in the 2000’s the Bucs changed uniforms and won a Super Bowl, and the Pats changed uniforms and won 3 Super Bowls in 4 years. I am figuring, that using these examples of what a new uniform can do to a franchise, it is safe to say that the new uniforms for Detroit will take them from an 0-16 pretender, to a 3-13 pretender

  53. jaybatt79 says: Apr 20, 2009 3:26 PM

    How come Philly fans get booing the selection of McNabb in the draft thrown in their face for 10 years and no one says anything about Lions fans doing practically the same thing?

  54. Akshun says: Apr 20, 2009 3:28 PM

    I like it… not much different and didnt go the cheesy route with it

  55. clint taurus says: Apr 20, 2009 3:31 PM

    new unis and other swag can be found already at the team store:
    http://www.detroitlionsstore.com/featured.php
    I’m just not sure about that number font…it looks a little ‘light’

  56. TonyBuc says: Apr 20, 2009 3:31 PM

    Uniform changes usually indicate a team sucks, a team has changed ownership, or an owner is scrambling to steal your pennies.
    Two out of three for the Lions isn’t bad.

  57. flyeaglesfly1933 says: Apr 20, 2009 3:32 PM

    Well i hope the logo can help them win at least one game this season!

  58. WorldChampionBears2008 says: Apr 20, 2009 3:34 PM

    @ halen11
    Well the teams did more than just change their logos. They actually added quality players and the Lions have failed to do so as of today and I don’t see that happening in the near future.
    Plus you missed the Falcons. They changed their logo and their quarterback goes to jail.

  59. Rdskn4lyf21 says: Apr 20, 2009 3:35 PM

    @ DanSnyder “Florio, ESPN reported about 20 mins ago on their draft special that eagles CB Sheldon Brown is requesting to be traded. Where is the post about it? I want to see how Eagles fan react please.”
    Dan, please don’t pull the trigger! We are already missing our 2nd and I don’t think Brown is worth a 1st or 3rd!

  60. buckeye044 says: Apr 20, 2009 3:36 PM

    The best uni color combo in sports.

  61. pirate freedom says: Apr 20, 2009 3:36 PM

    great logo, now they just need a team.

  62. revans52us says: Apr 20, 2009 3:36 PM

    Basically, the old lion’s balls finally dropped.

  63. halen11 says: Apr 20, 2009 3:37 PM

    @WorldChampionBears2008
    Yeah, like I said, take it with a grain of salt… still it’s an interesting coincidence.

  64. offsidespenalty says: Apr 20, 2009 3:42 PM

    Evolution not Revolution. Yawn. ZZZZZZZZZZ…

  65. Slow Joe says: Apr 20, 2009 3:44 PM

    How come Philly fans get booing the selection of McNabb in the draft thrown in their face for 10 years and no one says anything about Lions fans doing practically the same thing?
    Maybe because it’s NOT “practically the same thing”?
    How is a jeering chant at a press conference about new unis the same thing as booing at a player to his face on what’s supposed to be his proudest day?

  66. Bob_Nelson says: Apr 20, 2009 3:47 PM

    I like the large L.

  67. realitypolice says: Apr 20, 2009 3:48 PM

    That 8 year old kid from the PC commercial made a scarier lion than that.

  68. WorldChampionBears2008 says: Apr 20, 2009 3:53 PM

    Yahoo.com has pictures up already:
    http://sports.yahoo.com/nfl/gallery;_ylt=Ar.GvArUzN8lLumt4Peg4PtDubYF#photoViewer=urn%3Anewsml%3Asports.yahoo%2Cap%3A20050301%3Anfl%2Cphoto%2C2592cbf3465a4617a346db67e5f9941d.lions_new_logo_football_mips103%3A1
    I honestly don’t see a difference. They still look like sh*t.
    New uni’s old uni’s They still look the same on they backs.

  69. ty@thelionsinwinter says: Apr 20, 2009 3:54 PM

    I went out and checked the new uniforms myself. I snagged a couple of pics (not buying a jersey until the Aaron Curry ones become available!):
    http://1.bp.blogspot.com/_ir57YnKf1Ro/SezQGkLwsEI/AAAAAAAAABI/V26GbvjXyEI/s1600-h/jersey_close.jpg
    and . . .
    http://1.bp.blogspot.com/_ir57YnKf1Ro/SezQRzurdfI/AAAAAAAAABQ/qCIyzxdq3V8/s400/jersey_side.jpg
    Peace
    Ty @ The Lions in Winter

  70. WorldChampionBears2008 says: Apr 20, 2009 3:57 PM

    I’m more excited to see what the 49ers and Jaguars new uni’s look like.

  71. obtb555 says: Apr 20, 2009 4:07 PM

    It looks like the actual lion is “taking it to” the “Lions” in the logo. Is this foreshadowing of how the Lions will screw themselves in this year’s draft as well????

  72. NJEagle says: Apr 20, 2009 4:08 PM

    Added a few lines, changed font. WooHoo!

  73. gorilla_monsoon says: Apr 20, 2009 4:20 PM

    Wow, you added a layer of whiteout to make it look scarier? I liked that lame photoshop job of CJ from a few months back way better than this. Once again, the Lions don’t deliver.

  74. BigRick says: Apr 20, 2009 4:20 PM

    Well the last time they announced a big upgrade to the logo it was a black outline, so I’m not that surprised they would put an eyeball and some teeth on the current logo for the next major upgrade.

  75. akuehn713 says: Apr 20, 2009 4:32 PM

    For anybody that actually knows anything about NFL history th eLions are one of the most storied and innovative franchises in the NFL. They MADE Thanksgiving day a football holiday back in the 30’s when all the other teams refused. They invented the 2 minute offense, they have over a dozen Hall of Famers, they helped create huge year round interest in teh NFL by letting George Plimpton participate in training camp to write Paper Lion, and they won 3 championships in 5 years in the 50’s. They have had the same colors and general logo style for most of their existance, so they only wanted to tweak the logo but keep sme of the historic traits. That’s what they did.

  76. akuehn713 says: Apr 20, 2009 4:32 PM

    For anybody that actually knows anything about NFL history th eLions are one of the most storied and innovative franchises in the NFL. They MADE Thanksgiving day a football holiday back in the 30’s when all the other teams refused. They invented the 2 minute offense, they have over a dozen Hall of Famers, they helped create huge year round interest in teh NFL by letting George Plimpton participate in training camp to write Paper Lion, and they won 3 championships in 5 years in the 50’s. They have had the same colors and general logo style for most of their existance, so they only wanted to tweak the logo but keep some of the historic traits. That’s what they did.

  77. dolfan565 says: Apr 20, 2009 4:36 PM

    Is there a city and/or state in worse economic conditions than Detroit, MI?
    Is asking the fans to spend money on new jerseys, hats, and souveniers really a good idea?
    If Ocho Cinco was required to buy back all of his jerseys for changing his name, I hope the Lions have to buy back all their crappy merchandise.
    This franchise would be lucky to win 5 games… NOT this year… but over the course of the next 2 or 3 seasons.

  78. the real deal says: Apr 20, 2009 4:38 PM

    i like em

  79. callmecougar says: Apr 20, 2009 4:39 PM

    Like Armour All on a dog turd.

  80. Matt Hoover says: Apr 20, 2009 4:44 PM

    So lame. They should have just dropped the Lions name & logo altogether and chosen something more fitting. When I think about Detroit, I don’t think of Lions. I don’t think of Honolulu Blue. I think of crime, unemployment, and liberal politics.
    Isn’t it a shame that there’s such a difference in football in the state of Michigan between Detroit & Ann Arbor?
    Obviously, this is an ownership issue, just like the decay of Detroit is a leadership issue. I feel bad for Lions fans. Sorry guys.

  81. Messiah says: Apr 20, 2009 5:17 PM

    Hey Lions,
    No Soup for you!

  82. Chris Stout says: Apr 20, 2009 5:24 PM

    I heard that the logo’s new teeth were inspired by Rod Marinelli’s grill:
    http://blog.mlive.com/saginaw_sports_extra/MLlionscoach1_sa.jpg

  83. cobrakai says: Apr 20, 2009 5:29 PM

    “We will consistently present the Lions as a first-class organization with a clear sense of mission and direction,”
    How did he not laugh while saying that, looks like the old one but somehow worse.

  84. AlexanderIsland says: Apr 20, 2009 5:38 PM

    Lions. Lions?
    Shouldn’t it be ‘Loins’, as in ‘sitting back, scratching thy ..’ I mean, it’s not as if they have been actively doing anything…

  85. Crocks says: Apr 20, 2009 5:41 PM

    Shouldn’t it be a tabby batting at a ball of yarn???

  86. myusernamestinks says: Apr 20, 2009 5:44 PM

    Not to be outdone, Al Davis has announced the black stripe on Raider helmets will be widened by 1/8″.

  87. jonnyu says: Apr 20, 2009 5:58 PM

    “With graphic designers now having more tools and higher abilities than ever, I wonder why so few teams are fully taking advantage of them?”
    Because simple, classic looking logos are a staple of the NFL. Once we they start adding in more detail, the logos start looking like they belong in the ALF.

  88. PatFlorio-White says: Apr 20, 2009 6:01 PM

    I’d say they tweaked their uniforms more then “got new ones”

  89. diehardskinsST21 says: Apr 20, 2009 6:01 PM

    ekidd07 says:
    The Jags and 49ers are also going to be unveiling new unis with small changes. With graphic designers now having more tools and higher abilities than ever, I wonder why so few teams are fully taking advantage of them?
    seriously bro?

  90. meekdog78 says: Apr 20, 2009 6:20 PM

    wow – i dont think ive been this excited in…..minutes

  91. furedman says: Apr 20, 2009 6:29 PM

    No that is bad!

  92. blahcubed says: Apr 20, 2009 6:34 PM

    Why is an updated Lions Kitna jersey available on nflshop.com?

  93. lion victory says: Apr 20, 2009 6:44 PM

    No more cankles on the Lion! Seriously- compare it to the old logo. They removed the cankles.

  94. LightningFog says: Apr 20, 2009 7:11 PM

    Ew, dose are dem skary kitties now. dey wook so meanie now. LLLLLOOOOOLLLLLLL

  95. empty13 says: Apr 20, 2009 7:39 PM

    i miss bubbles already…
    the uni didnt need fixing anywhere near as much as the team and org.
    and, mr. kuehn… them was totally different lions back then… 52 years since the last championship.

  96. Tram man says: Apr 20, 2009 7:48 PM

    Meet the new boss. Same as the old boss.
    Won’t get fooled again.

  97. luckyhjabba says: Apr 20, 2009 8:42 PM

    Maybe other teams will be so distracted by this awesome logo that they will stop paying attention enough for the lions to start winning.

  98. bhooks80 says: Apr 20, 2009 8:47 PM

    wow, this is pretty crappy…
    Looks bush league

  99. chasehunterj says: Apr 20, 2009 9:36 PM

    The logo is pretty cool, the jerseys have barely changed, I hope they didn’t spend too much on this spin trick. I hope the Jags look cool, they don’t have to do much to one-up the Lions.

  100. Adamz4 says: Apr 20, 2009 10:06 PM

    Different, but pretty close to the same. What I really enjoyed is the pictures of a few of the Lions modeling the new uniforms on a runway. Shouldn’t they be doing something more productive than modeling? I’m not sure how this helps them win at least 1 football game this year. Just another view of how screwed up this franchise really is.

  101. hectizzy559 says: Apr 21, 2009 2:58 AM

    not

  102. hectizzy559 says: Apr 21, 2009 2:59 AM

    not a surprise the lions still have NO balls

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