In an effort to create a single identity in 2009 and beyond, the Jaguars have ditched their black jerseys. Fans who hope to watch the games at home might instead be treated to a black screen. While emptying out the e-mail box on Friday night, I noticed a message with a link to a May 14 item from the Florida Times-Union regarding the challenge the Jaguars face, if they hope to have all of their home games shown on television. Basically, they need to sell 50,000 non-premium tickets to each and every game. As of last week, they were at only 35,000. And so, math majors, this means that the Jaguars need to sell 15,000 non-premium tickets per game. Vito Stellino of the Times-Union points out that, last year at this time, 43,000 non-premium seats per game had been sold. Eventually, the Jaguars avoided any blackouts. This time around, the gap is much bigger -- and the economy likely won’t be sufficiently turned around by the time football season starts to boost sales. To paraphrase Roy Scheider, it looks like they’re gonna need a bigger tarp.
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