As the National Football League deals with a corporate environment that entails significantly reduced sponsorship opportunities, the league has forged a more traditional partnership, one that doesn’t entail marketing lottery tickets or transforming uniforms into partial billboards.
According to the Wall Street Journal (via SportsBusiness Journal), the NFL will be announcing a sponsorship deal with Proctor & Gamble.
Per the report, it’s a five-year contract worth more than $10 million per year.
Under the agreement, Proctor & Gamble will place an “Official Locker Room Product of the NFL” on items such as Old Spice deodorant and Head & Shoulders shampoo.
It’s unknown whether any of the products will be personally endorsed by Visanthe Shiancoe.