Skip to content

NFL strikes a more traditional sponsorship deal

As the National Football League deals with a corporate environment that entails significantly reduced sponsorship opportunities, the league has forged a more traditional partnership, one that doesn’t entail marketing lottery tickets or transforming uniforms into partial billboards.

According to the Wall Street Journal (via SportsBusiness Journal), the NFL will be announcing a sponsorship deal with Proctor & Gamble.

Per the report, it’s a five-year contract worth more than $10 million per year.

Under the agreement, Proctor & Gamble will place an “Official Locker Room Product of the NFL” on items such as Old Spice deodorant and Head & Shoulders shampoo.

It’s unknown whether any of the products will be personally endorsed by Visanthe Shiancoe.

Permalink 13 Comments Feed for comments Latest Stories in: Rumor Mill, Top Stories
13 Responses to “NFL strikes a more traditional sponsorship deal”
  1. Facts Domino says: Aug 5, 2009 3:10 PM

    Mike, You are enamored with Visanthe.
    Maybe the Misses should be worried.

  2. Nam Huynh says: Aug 5, 2009 3:12 PM

    No way Visanthe could be endorsing them…. Proctor & Gamble doesn’t carry XXXXXXXXL Magnums.

  3. Dewey Axewound says: Aug 5, 2009 3:19 PM

    Yes, Visanthe will be endorsing their finest blueberry douche, I’m sure.

  4. Wallace says: Aug 5, 2009 3:23 PM

    A REAL professional could have milked an entire follow-up story detailing the potential complications of the not-quite-but-still-technically-related Brett Favre/Prilosec connection there.

  5. topcide says: Aug 5, 2009 3:40 PM

    Florio, I never cease to be amazed about your obsession with Visanthe’s tube steak. (not that there is anything wrong with that)

  6. RagnartheViking says: Aug 5, 2009 3:41 PM

    Dewey, what’s with fixation anything Viking?
    You claim to hate that there is so many Vikings posts, yet you continue to hit them all…repeatedly, therefore reenforcing the fact that there will be more if morons like you continue to go on and post your inane garbage.
    I think it is hilarious that the only Bears post I’ve seen in the last few weeks, was because Bobby Wade said Urlacher said something about Cuntler.
    Otherwise, the Bears wouldn’t ever be mentioned.
    Careful Axehole, your envy is showing through.

  7. IHateTheStoolers says: Aug 5, 2009 4:06 PM

    Does P&G make any Frank n’ Beans products? Visanthe would be the obvious choice for that!

  8. Dewey Axewound says: Aug 5, 2009 4:45 PM

    @Fagnerd,
    And I think it’s hilarious that you think it’s actually a GOOD thing to have 98476060956 daily posts about your dysfunctional, over-rated, overhyped, scandal-riddden, media-beloved, Favre-obssessed, locker room-fractured, horribly-coached, snakebitten, POS losing team.
    Once again, the game’s not played on message boards, dumbass.
    And, unfortunately for your team, you can’t substitute internet hits for passing TDs.

  9. Xenu_D_Alien says: Aug 5, 2009 5:10 PM

    Too bad they don’t make Old Spice soap on a rope anymore, I’ll bet Plaxico Burress would endorse it.

  10. VoxVeritas says: Aug 5, 2009 5:23 PM

    Hey Florio, why no mention of the many, many lucrative stadium sponsorship deals the Cowboys have secured for their new stadium, even though the name is still “Cowboys Stadium”? They’re the only team in the NFL that could pull that off. Some teams have to name their stadiums after condiments, some name them after failing banks, but only the Dallas Cowboys can draw in the big bucks just by allowing corporations to associate themselves with the Cowboys and their new stadium. Bank of America, Miller Brewing, Direct Energy, Ford Motor Co., PepsiCo, Cadbury Schweppes’ Dr. Pepper, Verizon Wireless, Wingstop and the list goes on. The Miller deal will pay the Cowboys $96 million over 12 years and is believed to be the largest sponsorship deal that didn’t involve naming rights in sports history. The rest are estimated to pay between $6 million and $8 million per year each.
    Just counting those companies… that’s like $64 million per year and it’s STILL COWBOYS STADIUM.

  11. Raging Clue says: Aug 5, 2009 8:25 PM

    And in a small market with far more limited marketing opportunities and an owner that goes out of his way to line his pockets, it’s still Paul Brown Stadium. Do you expect Jerry Jones to be lauded for doing what anybody should do in that situation? If you’re raking in millions in deals that don’t involve naming rights and you still sell the name of your stadium, then you really don’t deserve that stadium.

  12. VoxVeritas says: Aug 5, 2009 11:00 PM

    “And in a small market with far more limited marketing opportunities and an owner that goes out of his way to line his pockets, it’s still Paul Brown Stadium.”
    Don’t forget “constantly pleads poverty because he believes that movers and shakers like Jerry Jones should share sponsorship money with him”.
    “If you’re raking in millions in deals that don’t involve naming rights and you still sell the name of your stadium, then you really don’t deserve that stadium.”
    If you sink over $800 million into a stadium and work hard to market your brand, you damn sure deserve to reap the benefits of all the sponsorship deals you can get. Mike Brown will never drop that kind of money on anything, let alone a stadium. He wants the money to come to him as it’s been doing for decades. So the public builds him a stadium and what do they get in return? The freaking Bengals, proud owners of one winning record in the past 18 seasons. You need to reevaluate your opinion of who deserves what. The rest of the NFL could dump billions on Mike Brown in the hope that he’ll pick up his slack, but all he’d do is stick it in his line his pockets with it, as you say. The Bengals are a second class organization and always will be because of Mike Brown. Got it? He drags the rest of the league down. In terms of revenue, in terms of overall quality of the NFL product, every way you look at it the entire organization serves as an anchor.
    http://law.marquette.edu/s3/site/images/sports/nfl41.pdf
    Paul Brown Stadium
    Principal Owner: Michael Brown
    Cost (millions) $458
    Publicly financed: 95%
    Stadium financing sources include $322.2 M in a bond issue, State of Ohio contribution of $30 M, seat licenses of $25 M, and construction fund investment earnings of $22.6 M.
    By the way… Jerry Jones spent $800 million or so on Cowboys Stadium, but he doesn’t own it and will pay to use it. In 2018, Ohio taxpayers will start paying Mike Brown for the Bengals to play in Paul Brown Stadium.
    http://www.dispatch.com/live/contentbe/dispatch/2007/01/15/20070115-E4-03.html
    The Cincinnati Bengals will not renegotiate a lease at Paul Brown Stadium, despite an outcry from county leaders who say the lease is a bad deal for taxpayers and hurts the city?s ability to develop the rest of its riverfront property.
    The latest dispute in a 10-year fight is who should pay for artificial turf installed in 2004. The Bengals recently invoked a provision in the lease that they say requires Hamilton County to reimburse the team $900,000.
    The lease also gives the Bengals veto power over building heights for a mix of condos, offices and restaurants that are being proposed to fill the four-block gap between the stadium and Great American Ball Park, home to baseball?s Cincinnati Reds.
    Hamilton County Commission president Todd Portune said the lease is littered with other unfair provisions. Taxpayers will begin reimbursing the team $29 million in expenses during the last nine years of the lease, starting in 2018. The lease also gives the Bengals all revenue from concessions and merchandise during nongame events, such as concerts.
    The Bengals need to be a good corporate citizen and renegotiate the lease, Portune said.

  13. Raging Clue says: Aug 6, 2009 11:47 AM

    Yes, Todd Portune pointed out all of those things that were terrible about the lease that the Bengals signed with the county about ten years after HE negotiated it with them.
    All those numbers you put up only show that Mike Brown is better at doing more with less, from a business standpoint. With his only leverage being an imaginary offer from Baltimore to move the team (an offer that Portune and his boys didn’t even bother to look at before panicking and signing the “bad” deal that they wrote), he managed to get a deal in which he owns a stadium that the public financed, whereas Jerry Jones had to put in $800 million of his own money and still doesn’t own the place.
    You can argue all you want about what a terrible job he’s done with the team (which is a pointless argument, because who’s going to say he’s done a good job with the team), but from a business standpoint, Mikey boy knows how to make his money (which is the reason they are in the lowest quartile of NFL revenue, but in the second or third quartile in profit).

Leave a Reply

You must be logged in to leave a comment. Not a member? Register now!