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The "special boxes" like the Bengals

Bills receiver Terrell Owens, whose reality show has been languishing in the ratings, recently explained that the Nielsen-generated numbers are misleading because they’re determined only by houses with “special boxes” attached to their televisions.

Those “special boxes” apparently like the Bengals.

The team announced that Cincinnati’s team outperformed America’s team during the season debut of Hard Knocks on HBO.

The 1.66 national rating represented a 28-percent increase over the first episode of last year’s Hard Knocks, featuring the Dallas Cowboys.

The increase was even greater in the demographic containing males age 25-54.  The show generated a 1.99 rating for that group, a 43-percent increase over last year’s premiere.

Coincidentally, T.O. was a central figure in last year’s Cowboys.

Maybe Ochocinco should be the one with a reality show.

And the name undoubtedly would be Child Please, which as Ochocinco pointed out during the Hard Knocks debut is a polite way of saying, “F–k you.”

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21 Responses to “The "special boxes" like the Bengals”
  1. Big Stretch says: Aug 19, 2009 2:24 PM

    Child Please

  2. DonTerrelli says: Aug 19, 2009 2:31 PM

    Voodoo Chile, please

  3. doublestuffflorios says: Aug 19, 2009 2:33 PM

    That 25-54 demographic is because so many guys have lost their jobs. They are so bored and depressed that watching the Bengals makes them feel a little better.

  4. broncoman says: Aug 19, 2009 2:33 PM

    hey, I have a special box…I wrap it and give it to a special lady on Christmas…anybody wanna guess what it is? oh, and I did a song with it and everything.

  5. CurseofBoJackson says: Aug 19, 2009 2:35 PM

    Cue all the pricks hating on Chad 3….2….1….

  6. JoeSchmoe says: Aug 19, 2009 2:41 PM

    As a Bengal fan that’s nice to hear. I suspect it’s probably a little to do with the fact that while people love Hard Knocks regardless of who’s on it, there’s still the obvious info overload that is shoved down people’s throats when it comes to big name teams like the Cowboys so maybe people felt there wasn’t anything they’d see on the Cowboys episodes they wouldn’t be force fed by the media anyway.
    I think it’s definitely an eye opener. General rule of thumb would tell you “let’s do the show on a major market team” but this data suggests otherwise for a niche show like this.
    I thought a perfect team to use would have been the Lions coming off 0-16 but I was thrilled (since I live out West) that my Bengals got the nod since I have very little at my disposal (bengals.com, where you jacked this story from Florio, is pretty much it).
    It’d be another breath of fresh air if next year they do another small-to-mid market team instead of covering teams that have enough coverage already like “them ‘boys”. The best Hard Knocks up to this year was the Ravens one by far… and I hate the Ravens!

  7. thetruth says: Aug 19, 2009 2:43 PM

    Kiss Da Baby T.O.

  8. kessdaman says: Aug 19, 2009 2:47 PM

    It’s because we all like to watch a car crash

  9. twindaddy says: Aug 19, 2009 2:54 PM

    Well, sure. Everyone tuned in to see what a retard Mike Brown is. They weren’t disappointed, either.

  10. Bengalshostage says: Aug 19, 2009 2:59 PM

    I would venture to say ratings for The Bengals Hard Knocks was high because Bengals fans wanted confirmation of what we have all speculated for 20 yrs, Mike “The Clown” Brown really does run the show.

  11. tuskey says: Aug 19, 2009 3:21 PM

    That’s because the only people who think that the Cowboys are ‘America’s Team’ is Jerry Jones and the brainless knobs at Fox and NBC. I’m willing to bet that most NFL fans despise the Cowboys…and if they don’t, then there a bunch of commies.

  12. Bwa Ha Ha says: Aug 19, 2009 3:26 PM

    Sorry, but the idea of Terrell Owens and reality is……….. funny!!!

  13. Darth Ringo says: Aug 19, 2009 3:57 PM

    Maybe we (America at large) don’t find T.O. to be nearly as interesting as you (media) think we do.

  14. jwill007 says: Aug 19, 2009 4:21 PM

    Its main focus was Football not the arrest which havent occurred like they did 2 years ago…..Show us what they do in meetings and on the field not what they did to get in trouble….We want to see roster battles etc…and thats what HBO did……We saw things we didnt like in our franchise like the way JD RUnnels was fired or how Mike “I have no idea’ Brown wanted to convert a free agent DE into a TE and he had never played the position before…..Lets see tonite if we duplicate that rating….If fans are tuning in for a mockery do to PAST arrest then they tuned in for the wrong reason…..

  15. antneejay2 says: Aug 19, 2009 4:29 PM

    @tuskey
    Don’t you mean commie terrorists? We mustn’t confuse the two. The regular commies were all gone by the autumn of 1991.

  16. shaunypoo says: Aug 19, 2009 4:44 PM

    doublestuffflorios says:
    August 19, 2009 2:33 PM
    That 25-54 demographic is because so many guys have lost their jobs. They are so bored and depressed that watching the Bengals makes them feel a little better.
    Great point, we have no job and money is tight, but I am going to keep HBO. Brilliant.
    Hello, they are a train wreck. Unless they are closet Bengal fans, they are rubberneckers who want to watch the debacle that is Mike Brown.

  17. Frank Burns says: Aug 19, 2009 4:46 PM

    Cue Cowgirl fan un-extraordinaire Vox Vaginitis, who will now pretend such things as this are meaningless. While deep down eat his heart out as he realizes people care more about the Cincinnati Bungals than his so-called “America’s Team.”
    Kind of like those Cowboy fans who pretend their panties aren’t all in a bunch over the Steelers being the only team with 6 rings. After spending most of the last decade bragging about how they were the only team with 5.

  18. Jackal138 says: Aug 19, 2009 5:14 PM

    Yet another bastion of solace for the Cowboys falls.
    ‘We can’t win a playoff game, but we’re America’s Team! Most popular team in the league! More people watch us than your dumb team!’
    Guess not always.
    I hate the Cowboys, but this news surprised me. I did think anything ‘Boys got eyes fixated on the TV. At least I thought that was the reason NFLN, ESPN and other major outlets cover them incessantly.
    Media myth? You decide.

  19. crewfish13 says: Aug 19, 2009 5:40 PM

    “Maybe Ochocinco should be the one with a reality show.”
    You mean you don’t have a reporter following the progress of the Ocho Cinco Show on ustream?
    I’d be willing to venture that Chad’s ustream show would garner better ratings than TO…

  20. ☻☼CBS, FOX, ESPN, NFLN nbc says: Aug 19, 2009 5:47 PM

    maybe this will carry over in to the win coulmn for the Bengals…..oh wait, marvin lewis is still the head coach, you say? Carson “the glass-man” Palmer gets hurt as if his name is Yao Ming? Nevermind.
    4-12
    The Lions will have more victories than the Bengals, easily.

  21. Hordak says: Aug 19, 2009 7:28 PM

    Kind of like those Cowboy fans who pretend their panties aren’t all in a bunch over the Steelers being the only team with 6 rings. After spending most of the last decade bragging about how they were the only team with 5.
    Actually, Einstein, we were never the only team with 5.

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