As the NFL prepares for the ringing of the cash registers that will result from the sale of Mike Vick jerseys in a color matching the shade of many faces when folks focus on the various barbaric ways in which Vick and his cohorts killed dogs deemed unfit to fight, one establishment in which no Mike Vick jerseys will be sold is Dick’s Sporting Goods.
According to Darren Rovell of CNBC, none of the 400 Dick’s stores in 40 states will have a Eagles No. 7 jersey on the shelf.
Unless, as Rovell points out, they bear the name Jaworski. (Or, in theory, Hoying, Garcia, Landeta, O’Brien, Reaves, Ruzek, Ward, or Zimmerman.)
But it doesn’t sound like Dick’s is taking a PETA-style stance. Instead, Dick’s isn’t sure that enough people will actually buy the things.
“We are simply evaluating the reaction of Eagles fans before we commit to buy it to sell in our stores,” Dick’s chief marketing officer, Jeff Hennion, told Rovell. “Right now, we’re not sure how much demand there really is. If there’s demand for it, we’ll sell it.”
So, basically, there really are companies that will take a stand on principle.
Unless and until there’s money to be made otherwise.