As the league waits for major cable companies not named Comcast to pounce on NFL RedZone, a live whip-around to the key moments of each Sunday afternoon game, the major satellite provider not named DirecTV has gotten in on the act.
DISH Network will carry the new venture, based on the existing Red Zone Channel that currently airs exclusively on DirecTV as part of the Sunday Ticket package.
“NFL RedZone is the most exciting thing to happen to football since high definition,” said Ira Bahr, Chief Marketing Officer for DISH Network, in a release. “There’s no better way to kick off the 2009 NFL football season than by changing the way America watches football, and DISH Network is pleased to offer consumers an opportunity to catch every touchdown and the biggest plays as they happen.”
The league secured the ability to eventually export the RedZone concept to other platforms as part of a contract extension with DirecTV. By extending the broadcast contract with FOX and CBS, the two networks that carry Sunday afternoon games, the NFL secured the right to do it right away.
And so it will.
Meanwhile, Time Warner customers continue to be pissed.