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Video board issue aimed only at attention for new venue?

As the conundrum presented by the oversized video board hanging 90 feet over the floor of the new Cowboys Stadium continues to hover over the NFL news like, well, an oversized video board hanging 90 feet over the floor of the new Cowboys Stadium, there’s a growing feeling that the whole thing is about one thing.

Promoting the new Cowboys Stadium.

And, in turn, the Dallas Cowboys.

Amid reports that the league’s Competition Committee will take up during a Tuesday conference call the thorny problem presented by punts careening off the structure that covers 60 yards of the field, from one 20 to the other, there’s some evidence that Cowboys owner Jerry Jones plans to ultimately move the thing higher.

After milking the issue for all the ink it’ll spill.

Per News 8 in Austin, the band U2 already plans to pay the $2 million or so necessary to move the video board for an October concert, so that the group’s massive stage will fit in Cowboys Stadium.

But there Jones is, quoted on the front page of Tuesday’s USA Today sports section, again articulating resistance to a move that he apparently realizes is inevitable.  “I’m very comfortable that our height on our scoreboard is OK,” Jones says.

That said, there’s a chance that Jones will remain defiant, not because the thing can’t be moved, but because he prefers to watch the video board from the owner’s suite at its intended height.  Indeed, a team spokesman recently said that, after the U2 concert, the video board will be returned to its current position.

Regardless of whether Jones will draw a line in the sand on this one, the reality is that the problem has focused plenty of attention on his brand new North Texas Football Cathedral.

Though some might think the attention isn’t exactly good attention, Jones himself has acknowledged in the past that any opportunity to promote the brand is a good thing, regardless of whether it comes via a subject that some might regard as embarrassing.

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41 Responses to “Video board issue aimed only at attention for new venue?”
  1. Kevin from Philly says: Aug 25, 2009 8:39 AM

    So, in order to promote his new stadium, he purposely screws up the dimensions of the scoreboard to make himself and the Cowboys look like idiots. Good plan.

  2. Fart Face Killa says: Aug 25, 2009 8:41 AM

    Damn Florio… More Typos….
    “…plans to ultimately raise move the thing higher.”
    -would that be raise or move. Chose one
    “…call the thonry problem presented..”
    -Do you mean “thorny”?
    Now you owe me another book about w/e it is your book is about. QBs or some other such nonsense I believe. And by “another book about w/e it is your book is about”, I mean your book. The one that you wrote.

  3. goodjuan says: Aug 25, 2009 8:49 AM

    what a maroon. reminds me of this.
    http://www.digitaljournal.com/article/258609
    I’d love to see the difference in coverage if this happened at Ford Field.

  4. Jonathan says: Aug 25, 2009 8:49 AM

    I’m somewhat dumbfounded by the fact that U2 is going to “pay $2 million” to have the board raised, then lowered to its original position. How does that make economic sense for the band? As big as they are, do they honestly plan on grossing such a huge amount of cash from one concert that it’s worth their while to start $2 million in the whole?? I just can’t imagine that. Something about all of this doesn’t make sense.

  5. Marty says: Aug 25, 2009 8:55 AM

    Thats the stupidest thing ive ever read – You think Jones wants this press? How does it help his brand or team?
    Are you nuts? So was the practice facility collapsing good press as well?
    This article is just beyond STUPID

  6. mp21ways says: Aug 25, 2009 8:56 AM

    The board is currently inoperable at the higher height…so your premise is now defunct.

  7. Buschman says: Aug 25, 2009 9:05 AM

    I doubt U2 wants to pay $2 mil for something that has to be done anyway a month before the concert

  8. Big Cat E says: Aug 25, 2009 9:10 AM

    If you are a literalist and form follows function, then the Jerry’s playhouse should be called North Texas Multi-Use Arena Complex. Because the Multi-Use Arena cannot accomodate a football game without interfering with it. Therefore, it cannot be called a Football Cathedral.
    This issue has to be on the Owner because any Architect/Stadium Designer worth their salt would have pointed it out that there is an issue with the height of the Video Board. Let’s face, Jerry was not going to hire amateurs to build this thing. Good Architects do not want their building to interfere with primary purpose of the program.
    Simple solution, leave the Video Board where it is and everytime the Video Board is hit during the course of play, call a five yard penatly on the home team. This way the Owner gets what he wants and the Visiting team can get five yards added to their drive or to push back the Cowboy Punter.
    You might get 31 out of 32 Owners to vote for that.

  9. MadDawg03 says: Aug 25, 2009 9:14 AM

    Just let it go. The only change that should be made is making it a reviewable play if the ball hits the board. But only 1 out of 14 punts hit that board during the preseason game and Fisher had his guys aiming at it.

  10. Samuel L. Bronkowitz says: Aug 25, 2009 9:17 AM

    Jerruh is rapidly entering Al Davis territory… tripping across maverick straight into crazy, followed by senile…

  11. WarLoxx says: Aug 25, 2009 9:17 AM

    I think Jerry is probably right about any news being good news.
    Now if he could just stick to being an Owner and bring in a real football guy to manage the football team he might not need to do things like this.

  12. EdgarSnyder says: Aug 25, 2009 9:24 AM

    doesn’t really draw attention to stadium as much as it draws attention to JJ. So yes this does make perfect sense.
    What an ego on this man who hasn’t won dick in 15 years!

  13. Brohamma says: Aug 25, 2009 9:25 AM

    Jones is, undoubtedly, using the video board as a PR tool. Take a look back.. it’s “almost a religious experience” for him.
    With Mike Singletary and the 49’ers coming to town on Thursday I am hoping that they will punt on every single opportunity… and DIRECTLY into that video board! I’m talking repeatedly. In fact, if Singletary gives the command SF will immediately become my favorite NFC team; and I’m sure I won’t become the only new fan if they do it.
    What the icing on the cake would be is if Singletary points up to Jone’s box and then proceeds to “crack him a verticle smile.”

  14. VoxVeritas says: Aug 25, 2009 9:26 AM

    1 – I told you guys, you’re getting played like cheap fiddles.
    2 – It’s not really a Dallas Cowboys issue in the first place. The boards are placed within NFL guidelines, therefore it’s an NFL issue. Again, change the guidelines and there will be no choice but to move it higher. The onus is on the NFL, not Jerry Jones.
    3 – The widest points are the end screens, which are 50 feet wide. An NFL field is 160 feet wide. It doesn’t cover the whole field between the 20’s.
    4 – Jacking that thing up 20 feet is going to make about one degree of difference in viewing angle from the seats.
    5 – You could move it up but if you’re trying to hit it, you’re probably still going to be able to hit it. This is more an issue of a crappy punter trying to get some publicity or a coach trying to distract from his team’s terrible performance on the field than anything else.
    6 – See #1.

  15. Jackson says: Aug 25, 2009 9:29 AM

    This story is beyond ridiculous Mike. c’mon man…………….you are better than this.
    The Cowboys put the board 5 feet above the 85 feet league minimum height that a structure should be set above the playing field so they were well above league standards. now that they realize punters can kick higher than that, even though the league approved the height of the scoreboard, it’s Jerry’s fault?
    ridiculous.

  16. RexRyan'sStressedLapband says: Aug 25, 2009 9:29 AM

    Tangent Alert:
    If the NFL policy is 85 feet, is that where the cables reside for the neat-o hovering (and waiting for Tony Romo to walk underneath) camera resides? I don’t see how it could work otherwise with this monstrous screen hanging there.

  17. DcNinerFan says: Aug 25, 2009 9:31 AM

    “After milking the issue for all the ink it’ll spill.” Sooo, it seems to me that you are complaining about all the press it is getting in this article, yet you are giving it not only a story, but a longer than usual story. What gives? You are turning more schizo every day. The pressure of internet fame getting to you?

  18. RyanF56 says: Aug 25, 2009 9:43 AM

    If the NFL wants to do something about it, they will need to foot the bill. The board is at 90ft. That is 5ft. higher than than NFL regulations. Also, the NFL has already approved the board. Jerry knows this, and is probably just waiting for the NFL to say something, so he can point to the piece of paper that the NFL signed approving the board.

  19. rawisdan says: Aug 25, 2009 9:48 AM

    The fact people would believe Jones would hose the scoreboard for publicity think about Jerry waaay to much.

  20. rjs says: Aug 25, 2009 9:49 AM

    BTW, the video boards will not be functional when they are raised for the U2 concert so the question remains as to whether they can easily be raised and still remain functional.
    I no longer comment on the garbage that Florio pumps out, but even if this is a real issue (and I’m not convinced it is) then it sounds like the NFL are as much at fault as the Cowboys/Jerry Jones.

  21. hayward giablommi says: Aug 25, 2009 9:52 AM

    @ Vox Veritas
    Uh, Vox, your beloved owner Jerruh voluntarily chose to place a video board suspended above the field. No other team has felt the need to do so. so, yeah, its a Dallas Cowboys issue.
    Also, the “crappy punter” hit it a dozen times in pregame, and the coach you speak of at least won a playoff game last year.
    Where can I get some of what you’re smoking?

  22. VoxVeritas says: Aug 25, 2009 9:54 AM

    “This way the Owner gets what he wants and the Visiting team can get five yards added to their drive or to push back the Cowboy Punter.”
    Yeah you’re not going to have to worry about Matt McBriar hitting that thing a lot. He’s a good punter, unlike the slappy that hit it Friday night.
    “Something about all of this doesn’t make sense.”
    Blackberry’s sponsorship dollars will keep them from getting too deep into their own pockets for expenses. U2 is as much a corporation as a band.

  23. FtheVaGiants says: Aug 25, 2009 9:58 AM

    As much as I hate those cockroaches, if the league minimum is 85 feet, and the board is 90 feet, Jerruh is right and shouldn’t move it on his dime, even though he is a polesmoker.

  24. VoxVeritas says: Aug 25, 2009 9:58 AM

    “With Mike Singletary and the 49’ers coming to town on Thursday I am hoping that they will punt on every single opportunity… and DIRECTLY into that video board!”
    The 49ers need to concentrate on putting a better product on the football field rather than making some retarded non-point. They haven’t had a winning season since 2002.

  25. Waldo says: Aug 25, 2009 10:03 AM

    You are beginning to see the light, everything reported about this story has been complete and total crap.
    The board is being motorized to move up and down (no it can’t be done during the game). This is not a new decision, it was made many months ago. It is beyond design and already under construction. And it cost a lot more than 2M to do.
    They can fight about the height all they want. Truth is in a month, when somebody decides I want it X height, he can push a button, and 10 minutes later it is at X height (I don’t think that it can go any lower). And it functions perfectly normal at X height.
    This is all a publicity stunt. Florio is finally figuring that out.

  26. Chris Fiorentino says: Aug 25, 2009 10:06 AM

    “So, in order to promote his new stadium, he purposely screws up the dimensions of the scoreboard to make himself and the Cowboys look like idiots. Good plan.”
    Nothing worse than an idiot Beagles fan…except an UNINFORMED idiot Beagles fan. The dimensions are not screwed up. They conform to the NFL rules. The Cowboys do not look like idiots…the NFL does.
    Of course, as an idiot Beagles fan, I will cut you some slack. You still haven’t gotten over the fact that you can’t complain about the Cowboys anymore since your team signed a serial dog killer.

  27. VoxVeritas says: Aug 25, 2009 10:08 AM

    “Uh, Vox, your beloved owner Jerruh voluntarily chose to place a video board suspended above the field. No other team has felt the need to do so. so, yeah, its a Dallas Cowboys issue.”
    Uhhh Hayward, the NFL has standards for fields with overhead obstructions, because Cowboys Stadium is not the only stadium in NFL history with an overhead obstruction. The video boards were placed within the NFL’s standards. It’s absolutely an NFL issue.
    “Also, the “crappy punter” hit it a dozen times in pregame”
    Right. He was trying to hit it. He admitted it.
    “and the coach you speak of at least won a playoff game last year.”
    So what? That’s no excuse if he told the punter to try to hit the screens rather than punt for field position.
    “Where can I get some of what you’re smoking?”
    At NFL headquarters. They’re the ones with the standards that the Cowboys Stadium video boards exceed. The NFL’s official stance is that there’s not a thing wrong with the placement of those screens. I don’t necessarily agree, but they’re not my rules.

  28. VoxVeritas says: Aug 25, 2009 10:12 AM

    “Nothing worse than an idiot Beagles fan…except an UNINFORMED idiot Beagles fan. The dimensions are not screwed up. They conform to the NFL rules.”
    The Eagirl fans knows this. He’s pretending to be ignorant of that fact because he wants to use it a a reason to gripe, whine and poke. Unfortunately for him, it makes him look even dumber than he probably is (which is a bigger feat than moving those video boards).

  29. VoxVeritas says: Aug 25, 2009 10:18 AM

    “If the NFL policy is 85 feet, is that where the cables reside for the neat-o hovering (and waiting for Tony Romo to walk underneath) camera resides? I don’t see how it could work otherwise with this monstrous screen hanging there.”
    http://en.wikipedia.org/wiki/Sky_Cam

  30. Youngone says: Aug 25, 2009 10:25 AM

    Bono, the guy with a bigger ego than Florio

  31. leem says: Aug 25, 2009 10:37 AM

    i mean this is the obvious but
    how can you build a stadium out of the ground
    and then have an issue with a big piece of it interfering
    with (or potentially interfering) with an NFL game?
    and they are talking about a Super Bowl there as well.
    wouldnt that be a nice black eye for the NFL for the Super Bowl to be decided because a punt hit a freaking scoreboard or some other object OVER the field.
    Why can Roger get involved in something like this and let ole Jerryboy know, you might run Dallas but i run the NFL and we wont be WWE with foreign objects being interjected into the game or potentially
    interfering with the game.
    Jerry would have been better served to have gottena real plastic surgeon this time to fix the crapjob that the last guy did.
    it would have been a much better way to spend money.
    But hey when you have a comicstrip character running the Dallas Cowboys, what do you expect?

  32. Whododrums says: Aug 25, 2009 10:58 AM

    Nothing like making a problem for no good reason except to be a pain in the ass and YES the NFL is also part of the problem here, but if your having problems with the height, (which unless you didn’t watch the pre-season game, they are), and are already going to move it, why?? I ask why?? would you move it back.
    The thing looks retarded anyhow!

  33. HED says: Aug 25, 2009 11:22 AM

    Did I miss something? When did Jeff Fisher win a playoff game last year?

  34. DcNinerFan says: Aug 25, 2009 11:30 AM

    As overly excited and over deffensive Vox is right now (its a tad excesive, bro) I have to agree with him. Yes, it was foolish to put such an obvious target so low, but if its within the rules they should not HAVE to move the “obstruction.” They should, however, just because its good manners.

  35. VoxVeritas says: Aug 25, 2009 11:40 AM

    “wouldnt that be a nice black eye for the NFL for the Super Bowl to be decided because a punt hit a freaking scoreboard”
    How would that happen?

  36. danlinker says: Aug 25, 2009 11:59 AM

    This is hilarious. Florio CANNOT stand that his girls are embarrassed by this, so he spins as though Jones wanted this!
    What a load of BS.
    This is like Pee Wee Herman (yes, Florio looks like him) saying “I meant to do that” when he fell off his bike.

  37. Jackal138 says: Aug 25, 2009 12:15 PM

    “The Eagirl fans knows this. He’s pretending to be ignorant of that fact because he wants to use it a a reason to gripe, whine and poke.”
    Because I’m sure that SO many Cowboys fans are concerned about animal abuse all of a sudden, too. Frauds. Hypocrites.
    Another Cowboys post, another 10 posts from Vox in some childish form of defense for “Grandpa Jerruh”.
    The only thing more disgusting than the televised fellatio given to the Cowboys by the media, is the incessant whining of their fans. I thought dudes from Texas were supposed to be tough. Sounds like y’all got tumbleweeds stuck up your snatches.

  38. VoxVeritas says: Aug 25, 2009 2:00 PM

    “Because I’m sure that SO many Cowboys fans are concerned about animal abuse all of a sudden, too. Frauds. Hypocrites.”
    Most people are concerned about the abuse of animals. I’m not surprised that you’re into it though. Maybe one day you and Vick would like to take on something that can actually fight back. Cowards. Your parents failed you both.

  39. Alpheratz says: Aug 25, 2009 2:54 PM

    All I’ve learned is that U2 has far more money than brains.
    In other words, they’re typical entertainers.

  40. RexRyan'sStressedLapband says: Aug 25, 2009 10:35 PM

    # VoxVeritas says: August 25, 2009 10:18 AM
    “If the NFL policy is 85 feet, is that where the cables reside for the neat-o hovering (and waiting for Tony Romo to walk underneath) camera resides? I don’t see how it could work otherwise with this monstrous screen hanging there.”
    http://en.wikipedia.org/wiki/Sky_Cam
    ======================================
    Wow. Thanks, Mr. Gates. That doesn’t contain my answer anywhere. If it’s an attempt to correct my mentioning your boyfriend, I already knew it wasn’t a Cowgirls game – I am talking about TexASS stadium after all. You really don’t have a clue Vox. You get so worked up in your mom’s basement over some comments about your beloved team and just start spitting garbage every which way. I bet after a session of defending that train wreck of a team you need a nap with your Lovie, after a warm glass of milk from mommy, of course.

  41. Jackal138 says: Aug 26, 2009 4:53 AM

    VoxVeritas says:
    “Most people are concerned about the abuse of animals.”
    No, they’re not. It’s the same thing as being concerned about gun control after someone you know gets shot. Real concern would be working with the SPCA (something I have done, neckbeard), shelters, or adopting animals. Not just looking down on Vick.
    “Maybe one day you and Vick would like to take on something that can actually fight back.”
    Come on up to Philly, internet tough guy. Oh, you said something that can fight back? I guess some queer slapfighting doesn’t really count as fighting back.

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