The league’s recent decision to leave the gigantic video board at Cowboys Stadium in place for 2009 had a temporary feel to it, with many assuming the league will nudge Jerry Jones to nudge the contraption farther from the playing surface before the 2010 campaign, which will end with the Super Bowl being played there.
But Jones doesn’t sound like a guy who’s willing to compromise after the coming season ends.
Based on comments Jones shared with Peter King of SI.com, that authorization to move the board will come only from a pen that has been pried from Jones’ lifeless left hand. (Actually, he’s right handed; left just sounded better.)
“I once heard [former commissioner] Paul Tagliabue make a
speech,” Jones told King. “He said at a new stadium, you should be blending
the technology with the game and with the stadium experience. That’s
what I’ve tried to do here. I’ve had one league official tell me when
he went through the stadium that it’s the most dramatic fan experience
and use of technology he’s seen in 15 years.
“I spent millions of
dollars to do exactly what we’re supposed to be doing as owners —
create a fan experience that will keep the fans coming back, because
you just can’t duplicate this anywhere else. I’m maximizing the stadium
experience for fans. And I think I have helped advance the ball for the
NFL. Once you accept the concept of this stadium, and you’ve seen it
and really experienced, then I think we won’t have this discussion