Peter King of Sports Illustrated, NBC, and Sirius NFL Radio was in heavy Twitter mode Saturday night. (Sure, he has time to kill, but I still haven’t gotten my damn latte.)
Along the way, King remarked that the UFL game between the New York Sentinels and Florida Tuskers was being televised on HDNet “whatever that is.”
And that comment caught the attention — and apparently drew the ire — of the founder of the little-known network: Mark Cuban.
Our pal Brooks has captured much of the ensuing Twitter discussion.
Cuban, who behaves at times as if he’s been receiving intravenously King’s favorite caffeinated beverage, fired back: “[J]ust because you are clueless doesn’t mean everyone else is Peter. Is SI still in business?”
King then exercised what we called admirable restraint in our own Twitter rubbernecking, saying merely in response, “Nice to meet you, Mark.”
The discussion continued, with King explaining that he didn’t know what HDNet was and said so, and with Cuban explaining that the didn’t know King was still writing, which actually makes Cuban seem a lot more clueless than he characterized Peter as being.
As Brooks discovered from his reading of the Twitter tea leaves, it appears that Cuban’s attack was motivated by one thing — generating some buzz for the television operation about which King (and, in all fairness, many of other people) had never heard.
So mission accomplished, we suppose. But isn’t there a better way for a billionaire to get the word out regarding his on-air project?
But, hey, Cuban has the track record, so we’ll defer to his methods. And we’ll continue to have our popcorn ready in the event that there’s a round two.