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"Touchdown Jacksonville" is resurrected

In the early 1990s, a group formed in Jacksonville to help reach the unlikely objective of getting the NFL to put a team there.

“Touchdown Jacksonville” accomplished its goal, to the surprise of many.

Now, the effort is being dusted off in order to keep the team in town.

Carl Cannon, former publisher of the Florida Times-Union, led “Touchdown Jacksonville” when it was first constituted.  Jacksonville mayor John Peyton has asked Cannon to load up the musket once more.

“Jaguars ticket sales are down more than any other team in the league,”
Cannon said.  “We are at a critical point in the history of the Jaguars
in Jacksonville.”

Our response?  “Why in the hell did it take anyone so long to figure that out?”

“The Jaguars put us on the map,” Peyton said at a Wednesday press conference.  “By every count the Jaguars are good for
Jacksonville.”

Tony Boselli, a cornerstone of the franchise during its early years, is helping out, too.

“I love this team,” Boselli said.  “And since Wayne Weaver and Tom Coughlin brought
me to Jacksonville, I’ve fallen in love with the town.  I’m proud to be
part of this community and I know there’s a passion for the Jaguars and
a strong fan base.”

Boselli, per the Times-Union, also said that nothing “drives me more bonkers
as I travel around the country than to hear people who have the
perception that we can’t support this team.”

All due respect, Tony, but you need to replace “can’t” with “don’t.”

The Jaguars have been struggling for years to fill up their home stadium, even before the economy imploded.

Of course, poor planning is a big part of the problem.  The franchise realized several years ago that the stadium had too many seats, so roughly 10,000 of them are covered up for Jaguars games in order to aid in the effort to sell enough of them to allow the games to be televised locally.  This year, with full knowledge of the economic challenges, the Jags adopted unrealistic price points for tickets.

Then again, as we’re previously pointed out, it would have been difficult to slash prices now and then to increase them once financial conditions improve.

So the challenge remains to muster enough men and women to buy the tickets at their current prices. 

The group scored a major upset by getting a team in the first place.  The challenge this time around might be even bigger.

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36 Responses to “"Touchdown Jacksonville" is resurrected”
  1. jj jones says: Nov 6, 2009 8:59 AM

    “All due respect, Tony, but you need to replace “can’t” with “don’t.”
    The Jaguars have been struggling for years to fill up their home stadium, even before the economy imploded.”
    Really? How does the Jaguars attendance before this year compare to the Bears or Steelers?

  2. TheDPR says: Nov 6, 2009 9:02 AM

    Nothing wrong with lowering prices in a bad economy. Management is mostly to blame for this. Any product can sell with the right marketing. The NFL product almost sells itself. Not selling out games on a regular basis, ownership and management has to look in the mirror.

  3. trickbunny says: Nov 6, 2009 9:08 AM

    Jacksonville never should have had a team in the first place. This is what happens when you place a team in a town who’s main preoccupations are probably PCP and NASCAR.
    Yes, I’ve been there.
    Move the Jaguars to LA. They’ll be appreciated, sell tickets, and be taken semi-seriously as an actual NFL team.
    Now if someone starts a professional league for playing horseshoes, demolition derby, or crack smoking, Jacksonville should rightfully go to the top of the list.

  4. JM33 says: Nov 6, 2009 9:11 AM

    I feel for the folks of Jacksonville but this is the lasting legacy of Tagliabue’s idiotic decision to pass over Baltimore to give Jacksonville a team. Baltimore had the history, money and fans and Jacksonville was a gamble. Because of that the Browns left Cleveland and the current team has stunk ever since. Now the Jaguars will probably move since the only thing that grounds teams is big revenue-generating stadiums and that doesn’t look like a possibility or a solution in Jacksonville.

  5. DMurph says: Nov 6, 2009 9:14 AM

    Unrealistic price points for tickets? Single tickets available for $50 a pop, flex packs for three games available for $120. 3rd lowest prices in the league and the prices are unrealistic? If the people of Jacksonville won’t support a team at those prices then, sorry, I don’t buy that ticket prices are the issue. If they are then the market can’t sustain the team.
    You’re correct Mike that raising the prices during better economic times would be difficult. You can’t degrade the value of the tickets any further.. the team is already in the red.

  6. Alfie says: Nov 6, 2009 9:19 AM

    This year, with full knowledge of the economic challenges, the Jags adopted unrealistic price points for tickets.
    Do what? They didn’t raise prices. They have some of, if not THE cheapest tickets in the entire NFL.

  7. cheekychappmusic says: Nov 6, 2009 9:25 AM

    Other cities have corporations that buy tickets for employee rewards. Jacksonville has little corporate support (Blue Cross, and CSX are among the few). The economy sucks. The seats in the 400 level sucks (and I have been to other stadiums and their higher seats are far better than the ones in Jax), and the stadium is among the biggest in the league.
    I am not an economist, but if my product is not selling, I reduce the price to the point where it will, even if they have to just ‘break even’ for a while. I believe that is something called leader pricing, where they can make up for their loss of revenue with the sales of other products in the stadium (beer and food). If the tickets were reasonable, and the economy was healthier where I could afford to go, I would go to Jags games (and I am a Dolphin fan).
    But I will say this: I lived in LA when both the Rams and Raiders moved. LA WILL NEVER support a team – there are too many entertainment options at a cheaper price. Especially out in the middle of nowhere (City of Industry). NBA and MLB tickets are cheaper than NFL tickets. If the Jags leave, no one wins.

  8. umcouldbe says: Nov 6, 2009 9:27 AM

    Alfie, the Bills have the lowest. I have season ticket endzone seats that are very good and I’m paying $30 a game.

  9. Nevisyakker says: Nov 6, 2009 9:32 AM

    Cheap tickets are fine but if the team is competitive all those problems fade away. It is too late for a “rebuilding” program in Jacksonville, the fans won’t have the patience and at this point they will never believe it until they see it on the field.
    L.A. would have that 4-5 year honeymoon window where seats will sell no matter what the team is doing.
    Move them to L.A., clean house and rebuild. If you do it right, L.A. will have a team they can support a few years down the road.

  10. Richm2256 says: Nov 6, 2009 9:36 AM

    Here’s an idea that might just work, crazy as it sounds;
    How about the Jaguars putting together a truly competitive team, with good coaching of solid players? Nutty idea, but I’ve heard that it’s worked in other cities, in many different sports.
    The theory behind this is that if you have a team that makes a serious run at a title, being competitive with other quality NFL teams, people might actually WANT to spend money on tickets to see your team play.
    Hey, give it a try I say, what have you got to lose?

  11. rockotica says: Nov 6, 2009 9:36 AM

    why is it difficult to slash prices now and then raise them when the Depression ends? Oh, right, too much common sense.

  12. DemocratsAreStupid says: Nov 6, 2009 9:38 AM

    I love that Jacksonville is failing. I do feel bad for the fans. The NFL can thank Tagliabue (Redskins season ticket holder) for putting a team there instead of in Baltimore or St. Louis. Now the NFL has to throw all sorts of money toward Jax to keep them afloat.

  13. Pudge Heffelfinger says: Nov 6, 2009 9:41 AM

    “Why in the hell did it take anyone so long to figure that out?”
    Well, last season the Jaguars SOLD OUT EVERY GAME. That’s why. On paper, they were doing just fine.
    “This year, with full knowledge of the economic challenges, the Jags adopted unrealistic price points for tickets.”
    The average ticket price in Jacksonville is $45, THIRD-LOWEST IN THE LEAGUE.
    I’ll tell you what the problem in Jacksonville is – it’s the media morons who make assumptions and then spread false info without actually looking at the facts.
    See this article: http://sports.espn.go.com/nfl/columns/story?columnist=garber_greg&page=hotread8/Jacksonville/Main

  14. Alfie says: Nov 6, 2009 9:43 AM

    That’s why I said some of, first.
    My tickets are in the 400′s (I of course.. don’t sit there now. I sit in the lower bowl since it’s empty) and there is absolutely nothing wrong with them. I set 5 rows from the literal top on about the 20 yard line.
    @cheekychappmusic they cannot lower ticket prices anymore than they have. They don’t break even where the prices are now when they WERE selling out the place, lowering it more wouldn’t help.
    People in Jacksonville are too dumb to realize how much losing the Jaguars will further cripple the local economy. If they lose the Jaguars, it’s back to a straight up military base town with a beach.

  15. ch19079 says: Nov 6, 2009 9:55 AM

    How often do you hear the words, “The stadium has TO MANY seats”???
    If the jags cover up 10,000 seats, they become the lowest capacity stadium in the NFL at 57,000.
    The Jags are not a bad team. If they have problems selling out the lowest capacity stadium in the NFL during a good season, then they cant stay. Its not just seats, if they wont buy a game ticket, how many will spend cash for Jaguar merchandise?
    The NFL is a business. If nothing changes, it will simply be “good buisness” to move the team.

  16. SaintMike says: Nov 6, 2009 10:03 AM

    The Jaguars’ ticket prices really are outrageous. Not so much for the good seats, but for the upper level seats. They need to come WAY, WAY down.

  17. SaintMike says: Nov 6, 2009 10:06 AM

    The Jags AVERAGE ticket price might be 3rd lowest, but their problem is the pricing tiers.
    They don’t charge nearly enough for the good seats (lower sidelines) and they charge way too much for the bad seats (upper corners and endzones).
    People who sit 20 rows from the field at the 50 yard line are only paying like $45 more per ticket than people in the nosebleeds at the goalline.
    That’s what the problem is – unless you have one of the best 20,000 seats in the stadium you’re getting ripped off.

  18. hayward giablommi says: Nov 6, 2009 10:15 AM

    I have been to two games in Jax, both marquee MNF matchups (2006 vs. Giants, 2007 vs. Indy). I sat within 20 rows of the field and paid no more than $75 either time. Ticket prices are NOT the problem.
    Fact is that as expansion teams go, Jacksonville has been very successful on the field. It’s easy to forget that not too long ago, in the 2007-08 playoffs, this was a team that went into Pittsburgh and beat the Steelers in the playoffs on their home field (in addition to doing the same in the regular season).
    So if it’s not ticket prices, and not (necessarily) the product on the field, what is it? My guess is complacency. I’ve heard time and again folks defending Jacksonville saying that there is no way the team will leave, because every team that’s moved in the last 15 years has moved strictly because of stadium issues.
    Well, just because it HASN’T happened, doesn’t mean it WON’t happen. That kind of complacency, and taking their team for granted, could lead to Jax having no NFL team, and no chance of ever getting one again. This is definitely a crossroads for the organization, whether Jags fans want to admit it or not. Wayne Weaver is shown he is willing to be loyal to Jacksonville and do whatever it takes to keep the team their. It’s time for Jacksonville to do the same.

  19. evilboy128 says: Nov 6, 2009 10:26 AM

    Okay Florio…you made your point, you hate the city of Jacksonville, you rattled off your content of the city in SEVERAL articles and made it clear you directly blame the people of Jacksonville for the poor ticket sales and will except NO excuses for the lack of ticket sales. You have beat this dead horse until its hamburger. You can’t even post a positive post about the local government doing what it can about the problem without salting it ad nauseum with your sarcasm and hate for the people of Jacksonville. Thats fine…at least one person here hates ya back, dick.

  20. cromartie says: Nov 6, 2009 10:29 AM

    Just get it over with and move the team to Los Angeles already.

  21. evilboy128 says: Nov 6, 2009 10:31 AM

    All due respect, Tony, but you need to replace “can’t” with “don’t.”
    Hey Florio, Dare ya to say that to Tony’s face. By the way…let me know(in the highly unlikely event) when you do so I can pull the Smokey line from Friday after he pops ya one.

  22. chris says: Nov 6, 2009 10:32 AM

    “umcouldbe”
    The Miami Dolphins have the lowest seats for season ticket holders in the endzone at $29.00 per seat. If the Bills/Phins can do it, then there should be no reason why the Jags can not do it either. Both clubs historically sell out and both teams have very low seat prices. The phins just lowered the club level in the endzones to $82.00 per seat also…To the Jags, it is called marketing.

  23. chapnasty says: Nov 6, 2009 10:33 AM

    I live in DC and am a Cowboys fan, despise the Redskins but when I heard that they were selling tickets for 8 bucks a pop I would definately go. I dont care who is playing, I am a football fan and will watch any teams duke it out and enjoy the experience. Jacksonville people just dont care obviously.

  24. Fan of Football says: Nov 6, 2009 10:34 AM

    “”The Jaguars put us on the map,” Peyton said at a Wednesday press conference.”
    No, Limp Bizkit put you on the map.

  25. Tyrone Biggums says: Nov 6, 2009 10:45 AM

    All of you fools who want to move the Jags to LA, how the hell does that work without realignment? Jacksonville is in the AFC SOUTH. You know, with Houston, Indy and Tennessee. None of those is a quick trip from LA.
    The only way you MAY be able to make it work is to put Kansas City in the South, but then you lose a lot of the rivalries they have with West teams.

  26. evilboy128 says: Nov 6, 2009 10:56 AM

    No, Limp Bizkit put you on the map.
    this is typical of the intelligence level of the average poster on this site. Idiot

  27. hayward giablommi says: Nov 6, 2009 11:22 AM

    All of you fools who want to move the Jags to LA, how the hell does that work without realignment? Jacksonville is in the AFC SOUTH. You know, with Houston, Indy and Tennessee. None of those is a quick trip from LA.
    ^^^^^^
    You’re the fool if you think that something as inconsequential as divisional alignment would be a roadblock for moving the Jags to L.A. It’s not like the AFC South has some glorious history with storied rivalries.
    The Cowboys play in the NFC East, well over 1,000 miles away from it’s closest NFC East rival… The St. Louis Cardinals moved to Arizona and remained in the NFC East way back when. The Falcons played in the NFC West. The Seahawks moved from the AFC to NFC West. etc etc etc. Non issue.

  28. WashingtonRedstorms says: Nov 6, 2009 11:37 AM

    HAHAHA
    Yes, L.A. is going to fill an 80,000 stadium to watch the Jags vs Texans.
    Nice try. Go peddle the Jaguars somewhere else.
    Niners or Raiders thats it.

  29. Fan of Football says: Nov 6, 2009 11:48 AM

    “# evilboy128 says: November 6, 2009 10:56 AM
    “No, Limp Bizkit put you on the map.”
    this is typical of the intelligence level of the average poster on this site. Idiot
    That folks was a Jacksonvillian realizing that his city’s only claim to fame is a mediocre rock/rap mash-up from the late 90s.

  30. Jag4Life says: Nov 6, 2009 12:05 PM

    Everyday I read people that comment on Jax on this site proves to me that rats have to be smarter that 90% of the human species. “Jax should not have gotten a team”, “the market’s too small”, “the stadium’s too big”, “the team suck”, “the pick of a jaguar as a mascot”, blah, blah blah.
    You idiots are the reason REAL fans hate little football bloggers, fantasy geeks who read headlines and run with it. I know most you can’t count but Jax SOLD OUT EVERY GAME( #19 in attandance out of 32 teams, look it up) last year and pretty much every year for that matter. I know all of you wealthy people on here can’t imagine what it’s like to have to pay a mortgage and put food on the table before football tickets, but the average person has to make a decision.
    Now with that being said it’s not all economy, it’s also the ownership, coaching staff and team not putting a quality product on the field. Regardless there should be support win or lose for a team, but in Jax it is what it is. Carolina Panthers came into the league the same year as the Jags and had early success just like the Jags. The difference is Carolina have pretty much been consistent, where we haven’t.
    Jax were predicted to go to the SUPER BOWL in 2008 after that beating Pittsburgh in the 2007 playoffs. The Jags were the toast of the league. All the NFL pundits thought so. Then the team lays a turd in 2008. There’s the inconsistency I’m talking about. Now I’m a REAL football fan and I support this tean win or lose, but the only thing that will help this team now is give fans something to get excited about by WINNING NOWand WINNING CONSISTENTLY. By the way, all of you FAKE football fans and computer geeks, don’t bother writing about Jax on this site until you do a little research . Oh yeah, TRICKBUNNY and FAN OF FOOTBALL do socitey a favor and go back at get your GED’s.

  31. Unnamed Source says: Nov 6, 2009 12:17 PM

    buy more tarps, cover more seats. the end

  32. jj jones says: Nov 6, 2009 12:34 PM

    “DemocratsAreStupid says:
    November 6, 2009 9:38 AM
    I love that Jacksonville is failing. I do feel bad for the fans. The NFL can thank Tagliabue (Redskins season ticket holder) for putting a team there instead of in Baltimore or St. Louis. Now the NFL has to throw all sorts of money toward Jax to keep them afloat.”
    Because St Louis is doing better?

  33. Horatio says: Nov 6, 2009 1:02 PM

    Touchdown Los Angeles!!

  34. DemocratsAreStupid says: Nov 6, 2009 1:09 PM

    St. louis is doing better. they don’t have black outs. their issue is that they want a new stadium

  35. NoHomeTeam says: Nov 6, 2009 3:12 PM

    Tyrone Biggums says: “All of you fools who want to move the Jags to LA, how the hell does that work without realignment? Jacksonville is in the AFC SOUTH. You know, with Houston, Indy and Tennessee. None of those is a quick trip from LA.”
    So what’s wrong with realignment? The League clearly didn’t consult Rand-McNally the last time around. This would be an opportunity to fix some mistakes (how does Dallas qualify as East?
    Here’s a suggestion:
    NFC
    North: Vikings, Packers, Bears, Lions
    East: Giants, Redskins, Eagles, Rams
    South: Saints, Buccaneers, Panthers, Falcons
    West: Seahawks, Cardinals, 49ers, Cowboys
    AFC
    North: Steelers, Browns, Bills, Colts
    East: Patriots, Jets, Ravens, Bengals
    South: Dolphins, Texans, Titans, Chiefs
    West: Chargers, Raiders, Denver, Los Angeles
    It’s not perfect, I know, but if geography is your criteria, this is about as close as it’s going to get.
    (Personally, I’d prefer an NFC team in L.A., but we’ll take what we can get, I suppose)

  36. Kdiddy says: Nov 15, 2009 10:49 PM

    Trickybunny, I am sorry that the only people you met in Jacksoville were people who did PCP and watched NASCAR. Do you prefer Crystal Meth? Maybe you live in LA and are licking your foul mouthed chops at the prospect of getting our team? We shocked everyone in 1993 and we will do it again. The little team with a lot of heart. Obviously you are an a-hole. I’m tired of people trashing Jacksonville and kicking us when we are down. Screw all you haters.

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