The NFL often routinely uses a play clock throughout each game. However, it’s not as universal as it soon could be.
In a Wednesday letter to fans, Commissioner Roger Goodell suggested expanded use of a play clock in order to keep games moving along.
“Regarding game timing, we’re going to institute a play clock following the extra point when television does not take a break, and we’re considering instituting a play clock after a touchdown,” Goodell wrote. “We’re also going to standardize the starting of the clock after a runner goes out-of-bounds, and standardize halftime lengths in all games, so we return to the action as quickly as possible. Those are just a few of the elements we are working on to improve the pace of our game.”
Goodell also emphasized a point that is coming up too often to not happen — an effort to eliminate the kind of lulls that can get folks in this short-attention span society to change the channel or to otherwise find some other shiny object on their phones, tablets, or wherver else distractions currently come from.
“Together with our broadcast partners, we will be working to meaningfully reduce down time and the frequency of commercial breaks in our game,” Goodell wrote. “We will also be giving our broadcast partners increased flexibility to avoid untimely breaks in the action. For example, we know how annoying it is when we come back from a commercial break, kick off, and then cut to a commercial again. I hate that too. Our goal is to eliminate it.”
It’s smart, and to the extent that it came from last year’s ratings panic (which seemed to have subsided by the end of the year), the short-term dip in viewership could help make the game much more watchable in the future.