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Kraft acquires naming rights, to Texas Stadium implosion

To date, Cowboys owner Jerry Jones has been unable to strike a suitable deal for the naming rights to Cowboys Stadium.  (Maybe he’s waiting for How ‘Bout Them, Inc. to make an offer.)

But even though there’s no corporate presence on the title to the team’s new digs, the folks in Irving has finagled a sponsor for the place the Cowboys abandoned.

Specifically, Irving City Council has sold the naming rights to the demolition of Texas Stadium.

According to Wendy Hundley of the Dallas Morning News, Kraft Macaroni & Cheese will pay $75,000 and provide $75,000 in products in exchange for the privilege of attaching its name to the dismantling of the large fondue pot in which the Cowboys used to play.  (The money and the mac-and-cheese will be given to charity.)

The event will be called a “Cheddar Explosion.”  But since the structure actually will be leveled via an implosion, it would have been a much better fit for the Cowboys themselves to sponsor the event, given their inability to win a playoff game during the last 12 years they played there and/or in honor of the manner in which they closed the place down, with a 33-24 loss to hand-picked opponents from Baltimore.

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33 Responses to “Kraft acquires naming rights, to Texas Stadium implosion”
  1. NoKoolaidCowboy says: Jan 6, 2010 7:20 AM

    Ok, we get it, implosion – ha, ha, ha….
    Next!

  2. .VoxVeritas says: Jan 6, 2010 7:22 AM

    I can smell your fear with those comments, Florio. Your bias against the Cowboys is so thick you can cut it with a knife.
    This is hilarious. Just goes to show you that anything that is even remotely attached to the Cowboys is a big money-maker. $150 large just for putting a name on a demolition, seriously? You better hope broke-ass Dan Rooney doesn’t hear about this or the Steelers will be out of the ketchup bowl and into PNC Park.

  3. LL Live says: Jan 6, 2010 7:23 AM

    Dude!

  4. .VoxVeritas says: Jan 6, 2010 7:49 AM

    Not hard to believe that an organization like NBC would pay a guy to show such blatant bias and make nonsensical smarmy comments about teams “hand-picking” opponents. The NFCE played the AFCN last year, Florio. If they’d wanted a patsy they would have chosen the Browns or Bengals. The Ravens got the call because they were the only team that had never played in Texas Stadium before. This is what I was talking about yesterday when somebody brought up the notion that PFT only reports rumors. I said that you have crossed into the realm of creating rumors that have no basis in logic or reality, and you have. Hack.

  5. sn@ke says: Jan 6, 2010 8:05 AM

    Which corporate sponser is signing up for the implosion Saturday night when these choke artists go down in flames yet again?

  6. .VoxVeritas says: Jan 6, 2010 8:18 AM

    “Which corporate sponser is signing up for the implosion Saturday night when these choke artists go down in flames yet again?”
    Philly Cream Cheese (very fitting), but you shouldn’t be so hard on the Eagirls. It’s not their fault that they have a legacy of choking. It’s the fault of the fans that have lowered expectations to the point where management knows that you’ll go to the games even when it’s obvious that winning the Super Bowl isn’t their #1 priority.
    “Does Vox have to pay women for sex?”
    Only your mom, but I pay her by shaving her back so you might not recognize her when she gets home.

  7. Opie says: Jan 6, 2010 8:21 AM

    kravon: no, his sister comes free of charge when he does his mom’s wash…….yes, that’s a legally binding contract in Texas.
    Vox: Not exactly $150 large for your boys. Read the article again. $75 donated to charity & $75 in product donation…….great deal for Kraft and nice deal for the city and charity.
    However, we can agree on the creation of rumors…….a lot of which are focused on two page view driving teams that will face off on Saturday…….. I truly hope it will be a battle of epic proportions….

  8. jeffragnarchicken says: Jan 6, 2010 8:24 AM

    Kravon:
    He pays them in mac and cheeses.

  9. east96street says: Jan 6, 2010 8:30 AM

    .VoxVeritas says: “I said that you have crossed into the realm of creating rumors that have no basis in logic or reality, and you have. Hack.”
    In fairness Vox, Florio goes to such extremes simply to balance out your comments which we all know are made from deep, deep within Jerry Jones rectum. I finally understand why Jerruh has such a pained look on his face all the time. We need to get you a netbook. Your desktop is making idol uncomfortable every time you post one of your “righteous” indignation rants.

  10. .VoxVeritas says: Jan 6, 2010 8:31 AM

    “Vox: Not exactly $150 large for your boys. Read the article again.”
    Never said it was money for the Cowboys. I said it was money for something that is associated with the Cowboys. Yeah I’m sure that Kraft would have still paid $150K if it hadn’t been the home of the Cowboys for almost 40 years.

  11. jimmySee says: Jan 6, 2010 8:32 AM

    re: the Ravens.
    Obviously, Jerry Jones has a literary side.
    For the old stadium:
    “Quoth the Raven, ‘Nevermore.'”

  12. God's Own Silver and Blue says: Jan 6, 2010 8:42 AM

    Ah, Mike, on behalf of the big kid wearing Cowboys merchandise who so obviously stole your lunch money and gave you a swirly in the boy’s room when you were a kid, I hereby apologize. He just did it for the lulz and obviously didn’t stop to think that it would turn you so bitter and angry toward anything America’s Team so many years later in your adult life. Don’t blame him – he was a kid just like you were. But you’re an adult now, so it’s time to let that horrible moment of childhood bitterness go and make something of your life.

  13. INISHUL says: Jan 6, 2010 9:11 AM

    Kravon:
    No No No – He gets paid for it (by men exclusivily, so…yeah, that was probably your dads back hair he shaved). You know, to please his pimp Jerry Jones.
    However, I hear he is a premature finisher – kind of like the cowboys this time of year.
    Whats that saying about texas?
    only two things come from it, something and steers…

  14. DarkBrownBro says: Jan 6, 2010 9:18 AM

    At this point clearly grasping for anything Hack…. after bashing Jerry, Romo, Wade, the scoreboard and getting your ass kicked by a beat writer from Cowboys.com you attack Texas Stadium…sad AND pathetic.
    What else will you write about FLO when Dallas wins Saturday night?
    Perhaps you and Desean Jackson can release a sex tape… STUNG BY THEY ASS!!!!!
    DESPERATE TROLLING HACK FLORIO

  15. Chapnasty2 says: Jan 6, 2010 9:35 AM

    Mr. Florio,
    Should we be expecting apologies from you shoudl the Cowboys be successful and win Saturday? Not saying that they will but in the event that they do, I would request a headline to say: “My Deepest Apologies to Vox and Chap”

  16. DocBG says: Jan 6, 2010 9:35 AM

    attention jackass;
    It is NOT an implossion, that is a very specific event, this is just a ton of tiny explosions that make the building collapse inward. Carlin was the first to point this out, but it stands true.
    Aside from that, are they going to paint that thing orange to look like mac and cheese?

  17. .VoxVeritas says: Jan 6, 2010 9:36 AM

    “In fairness Vox, Florio goes to such extremes simply to balance out your comments”
    And now I guess you think that Florio needs a spokesperson. One of the first things that I read on this site was a rumor that Florio cooked up about Terry Glenn, so long ago I can’t even remember what it was, and I didn’t start commenting until well after I saw many more examples. Chicken or egg? I am flattered that you think that I have the power to steer Florio though. Don’t be stupid, as PFT’s popularity has increased to the point where he gained some corporate sponsors and particularly since Florio’s submission to his General Electric overlords, the pressure is high to create the clicks to justify the outlay of cash on NBC’s part. Do I make him create rumors about other teams, too? What do I make YOU do? Remember your words the next time he comes up with some crazy stuff about the Giants. And please, do enjoy the playoffs.

  18. .VoxVeritas says: Jan 6, 2010 9:39 AM

    “He gets paid for it (by men exclusivily”
    Don’t use big words that you can’t spell.
    “Whats that saying about texas?
    only two things come from it, something and steers…”
    Plucked Eagirls.
    24-0.

  19. The Rural Juror says: Jan 6, 2010 10:10 AM

    Finally, a reason to go to the stadium in Texas after the new year!
    12/28/1996… and counting…

  20. toe-to-toe bird law says: Jan 6, 2010 10:37 AM

    Hahaha. Best. Article. Ever.

  21. gibbs4life says: Jan 6, 2010 10:41 AM

    Kraft can watch the ‘girls implosion on Saturday, for free.

  22. Fire Ted says: Jan 6, 2010 10:47 AM

    Vox, get your team to win a playoff game before you talk smack.

  23. StephenJonesPlease says: Jan 6, 2010 10:51 AM

    Florio, put your head back between McScabs legs where you are more comfortable.
    Your drunken morning posts are beginning to sound sad.

  24. Brewster says: Jan 6, 2010 10:52 AM

    Superb thinking by someone in the Marketing Department at Kraft. For less than $100K (actual cost of goods is probably less than $25K) they’re buying several million dollars of TV airtime throughout the country.

  25. Opie says: Jan 6, 2010 10:55 AM

    Vox: did you actually say that someone other than the Cowboys chokes? Really?!? I guess you would know……except, well, your ‘boys have been doing it so long it has become a “habit” more than a simple choking……
    & if anyone knows the choking habit, well sir, it may very well be you….
    As for the naming rights to the Cowboy associated implosion, not exactly exclusive to the Cowboys. Waste of money? Yes. They won’t get (pardon the pun) bang for their buck there.
    Will be nice to see two products of Philly blow up the old and the new Dallas stadium…. fitting, albeit a little ironic, though……

  26. toe-to-toe bird law says: Jan 6, 2010 11:13 AM

    .VoxVeritas says:
    January 6, 2010 8:18 AM
    “Does Vox have to pay women for sex?”
    Only your mom, but I pay her by shaving her back so you might not recognize her when she gets home.
    ————————————————
    Mom jokes. Classic. They’re almost as inventive as the constant use of the term “Eagirl.” Seriously, an already-retarded kid who spent the past 3 hours smashing bricks against the sides of his head could harness the brain power to come up with something more creative. You, sir, are a broken record. A gay, lonely, broken record.

  27. MastaFace says: Jan 6, 2010 12:09 PM

    To Chap:
    Regarding your apology request, do I take that to mean Sunday we will see yourself and Vox post “Congratulations to the Eagles on their stunning victory over the Cowboys last night. Clearly the better team won”
    I mean fair is fair

  28. .VoxVeritas says: Jan 6, 2010 12:50 PM

    “You, sir, are a broken record.”
    Yet you keep coming back to my posts. You are easily manipulated.

  29. toe-to-toe bird law says: Jan 6, 2010 1:17 PM

    .VoxVeritas says:
    January 6, 2010 12:50 PM
    Yet you keep coming back to my posts. You are easily manipulated.
    ———————————————–
    Someone has to keep tabs on child predators. I drew the short straw.

  30. .VoxVeritas says: Jan 6, 2010 1:26 PM

    “Someone has to keep tabs on child predators. I drew the short straw.”
    Yeah, it’s a legacy of losing for Eagirls fans, isn’t it?
    Don’t you ever get tired of it?
    P.S. You might want to try coming up with something more original than my old stuff.

  31. VoxVeritas. says: Jan 6, 2010 1:39 PM

    Actually, I really wouldn’t mind if they called the new stadium “Magic: The Gathering” Field.

  32. McBleezy says: Jan 6, 2010 1:49 PM

    Vox has got a line that runs out the door of lowbrows wanting him to bend them over.
    You fagles are amazing.
    24-0 NUFF said.
    DeSean…..whats his name, is posting new bulletin board material. Now he thinks that the Boys are scared of him.
    LMAO

  33. .VoxVeritas says: Jan 6, 2010 5:44 PM

    “DeSean…..whats his name”
    “T.Rex Jackson”. You know, because he’s got short arms. Almost as short as “Flipper” Maclin’s.

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