Dolphins home gets another new name

As the Miami Dolphins prepare to host yet another Super Bowl, the venue is getting yet another new name.

Terry Lefton of SportsBusiness Daily reports that the team will announce on Wednesday that Sun Life Financial has purchased the naming rights to the stadium previously known as Pro Player Park, Pro Player Stadium, Dolphins Stadium, Dolphin Stadium, and Land Shark Stadium.

The five-year deal will pay out roughly $7.5 million per year.

The prior arrangement with Land Shark Lager was due to expire before the Pro Bowl and the Super Bowl; thus, the name of the place where the two prime postseason games will be played immediately will become Sun Life Stadium.

UPDATE:  As a reader points out, we forgot Joe Robbie Stadium.  And Dan Marino Can’t Win The Big One Place.

35 responses to “Dolphins home gets another new name

  1. This is hilarius. If you live in florida and have seen the sun life comercials you know why. They’re taking over!!!!

  2. correction before the natives get restless…
    Joe Robbie Stadium (1987–1996)
    Pro Player Park (1996)
    Pro Player Stadium (1996–2005)
    Dolphins Stadium (2005-2006)
    Land Shark Stadium (2009–2010)[1]
    Dolphin Stadium (2006–2009; 2010-present)

  3. I’m pretty sure it was called Joe Robbie Stadium before any of those other names you copied and pasted. That would be the name of the Dolphins owner who made that venue the NFL’s first team-built and -paid stadium (although taxes went toward infrastructure, such as roads).

  4. This is too bad, I loved Land Shark Stadium. Sun Life Stadium sounds like it fits in with the old crowd in FLA>

  5. They dont just play those commercials in Florida. I live in Oregon and they play the sunlife commercials all the time.
    I’m a Dolphins fan, but this news really doesnt matter to anyone, probably. Except the folks a Sun Life. And Jimmy Buffett.

  6. rockotica
    “sun life financial….i bet they’re REALLY ethical”
    Yes as a matter fact they are:
    Sun Life Finacial has gone with NO goverment bailout money for and counting,
    144 years
    10 months
    00 days
    13 hours
    27 minutes
    36 seconds and counting

  7. It’s all that Dan Marino’s fault stadium, The laces were in field, Ray Finkle Memorial Stadium, or Too many jokes about Ace Ventura field

  8. What do Gloria Estefan, J-Lo, Mark Anthony and all those other washed-up singer/yet part-owners of The Dolphins think of the new stadium name?? Maybe they can all meet over Coronas and discuss.

  9. Still think it should be called Joe Robbie Stadium. The guy built it with his own money. It is a shame that the Blockbuster carpetbagger changed it when he owned the team.

  10. No one cares about stadium names. More importantly, stop limiting the Super Bowl to warm winter venues. It’s not fair to the teams/fans in 4 season states, and no one in Florida or Arizona cares about NFL football anyway.

  11. That means that the Joe Robbie curse will continue for at least the next 5 years.
    Ever since his name was removed from the stadium that he built with his own money the Dolphins have:
    Failed to make the playoffs most of the time
    Won only one playoff game
    Gone 1-15 in a season
    Watch coaches that they interviewed but did not hire coach in the Super Bowl such as Mike Tomlin, Ken Whisenhut, and now possibly Rex Ryan.
    Chicago Cubs fans can relate to a team that is cursed. In the coming years Dolphins fans will wake up to fact that the team has the Joe Robbie curse. But the current owner Mr. Ross may never realize or accept it.

  12. Would be awesome to have a SB in New York or something like that but the rich corporates (aka the only people who can afford tickets to the games) would never go for it.

  13. Duck Fallas says:
    January 18, 2010 1:56 PM
    No one cares about stadium names. More importantly, stop limiting the Super Bowl to warm winter venues. It’s not fair to the teams/fans in 4 season states, and no one in Florida or Arizona cares about NFL football anyway.
    WTF…BLASPHEMY!!! u must’ve been born last night if u think no one in Florida cares about football

  14. >
    Huh ? The Miami Dolphins and Tampa Bay Bucs have two of the most loyal fan bases. Especially the Dolphins.
    >
    I would like to know when these men were interviewed….I follow the Dolphins quite closely and none of them have ever been interviewed by the Dolphins.

  15. Dan Marino Can’t Win the Big One Place
    —————————————————–
    I read the comments in the hopes that you had pulled that from a reader, and used it before thinking what a douchebag move it was. However, I was very surprised to learn that the name did not exist in the comments and you actually strained your little brain to once again reach for something that you thought was funny. FAIL.
    You’re a douchebag for bringing it up, Florio, and you know it. If you’re just jealous that your 13 year old son has played more football than your old ass, just say it. How are you going to say that Dan Marino couldn’t win the big one when everyone knows that the reason why he never got back to the SB was because the team couldn’t provide him with a running attack that was worth a damn? Your comment makes you look like you don’t know WTF you’re talking about, and I’m beginning to think it’s true.
    I usually like your sharp sarcasm and humor, but once again you have tried too hard and fell short of funny.

  16. Sun Life Financial is a Canadian company, so that probably limits the amount of help they get from Uncle Sam.

  17. Or..
    Better known to Bills fans during the Marino era as “Blow Jobbie Stadium”, and not Joe Robbie Stadium…

  18. I’ll bid $1 for naming rights in Year 6: “Sleep With the Fish Stadium”, sponsored by Florida’s true No. 1 industry.

  19. Champs says:
    January 18, 2010 3:22 PM
    Sun Life Financial is a Canadian company, so that probably limits the amount of help they get from Uncle Sam.
    ————————————————–
    So? Teams only get three downs on Feb 7th?

  20. WeMissYouDan- “Your comment makes you look like you don’t know WTF you’re talking about”
    Hey after you get done sucking Dan’s cock’n’balls, open a book because i’m pretty sure florio’s right.
    im a dol-fan myself, but the truth hurts little buddy. Big Bad Dan Marino couldn’t bring Miami a superbowl ring if he tried!!! o…. wait…. he did try

  21. It’s not the Joe Robbie Curse, it’s the Curse of Perfection (a/k/a the Curse of Merc)! The Fins won’t be able to win a Super Bowl again until another team goes undefeated…or until Mercury Morris shuts up, whichever happens first.

  22. I’m seriously sick of hearing this crap every year or so. I’ve been a Dolphins fan for almost 25 years, but the ownership has become a freaking circus. I probably shouldn’t let it get to me, but when you let any washed up singer/actor, etc join the ownership, change the stadium name every year, etc it all just becomes a big spectacle….and pretty much a joke. I wish I had the nerve to stop rooting for the Dolphins…I really do. Unfortunately I just can’t bring myself to it.

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