The NFL made a push during last weekend’s playoff games for donations via text message to the Haitian relief effort, via the American Red Cross.
And the effort resulted in money coming in at a rate of more than $500,000 per hour, according to the New York Times.
I need a better word than ‘unprecedented’ or ‘amazing’ to describe what’s happened with the text-message program,” Red Cross spokesman Roger Lowe told the Times.
So keep it up, folks. If you haven’t already done it (or if you already have), text HAITI to 90999, and a $10 donation will show up on your cellular bill.