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Divisional playoffs draw massive TV audience

Last weekend’s four playoff games gave the NFL its biggest divisional playoff audience in 16 years, the league said today.

According to the league, an average of 33.0 million fans watched NFL games last weekend, a 15 percent increase from last year and the most for an NFL divisional playoff weekend since January of 1994.

The Cowboys-Vikings game led the way with 37.7 million viewers. That’s not just the most-watched football game of the season, it’s the most-watched program on television of any kind since Super Bowl XLIII.

The last time the NFL drew a bigger audience for the divisional playoffs, the games included Joe Montana leading the Kansas City Chiefs over the Houston Oilers, Jim Kelly leading the Buffalo Bills over the Los Angeles Raiders, Steve Young leading the San Francisco 49ers over the New York Giants and Troy Aikman leading the Dallas Cowboys over a Green Bay Packers team quarterbacked by Brett Favre.

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47 Responses to “Divisional playoffs draw massive TV audience”
  1. Chapnasty2 says: Jan 22, 2010 7:49 PM

    People want to watch AMERICA’S TEAM!

  2. boysroll says: Jan 22, 2010 7:56 PM

    america loves us. I can’t blame them. Wait until next year and we are home playing for the championship. It will the biggest audience ever.
    HOW BOUT THOSE COWBOYS!!!!!

  3. efangule says: Jan 22, 2010 7:57 PM

    Chapnasty2 says:
    January 22, 2010 7:49 PM
    People want to watch AMERICA’S TEAM!
    ——
    Yeah!! Go Vikings!! AMERICAS TEAM!!! Thank god you destroyed Americas bandwagon Team the…. The……
    Dangit… What in the world is that teams name again?
    All I can remember about them is 1 playoff win in 14 years. Dang it.
    Hmph. Someone else on here will remember. Hopefully. But I doubt it.

  4. Dinger says: Jan 22, 2010 8:00 PM

    The Vikings?

  5. Peoples Champ says: Jan 22, 2010 8:01 PM

    @Chapnasty:
    You damn right!!!!

  6. Fan of Football says: Jan 22, 2010 8:01 PM

    “People want to watch AMERICA’S TEAM!”
    umm, no. It’s more like people want to watch America’s favorite player: Brett Favre.

  7. Mark0226 says: Jan 22, 2010 8:02 PM

    All of these retired quarterbacks…and Brett Favre.

  8. Contra says: Jan 22, 2010 8:02 PM

    Chapnasty2 says:
    January 22, 2010 7:49 PM
    People want to watch AMERICA’S TEAM!

  9. darlak says: Jan 22, 2010 8:08 PM

    cowgirls sux balls…. we wanted to see farve….
    just wait until fu-man chan gets the wagons rolling. the bills fans will be crawling out of the woodwork, ratings will be through the roof…. the bills will win it all…..
    breathe…..
    rest….
    medicate….
    i’m all better

  10. sniperhare says: Jan 22, 2010 8:09 PM

    Lol thinking you are America’s Team still. No team has that distinction and if I watched football when they started that saying I would have decried it as soon as they said it.
    America has 32 teams, they all hold meaning to individual people.
    Alot of people like LA and NY, I could care less if they both turned into Detroit West and East.

  11. Fan of Football says: Jan 22, 2010 8:10 PM

    It’s so cute how all these Cowboy fans think the ratings was because of their team.

  12. this class sucks says: Jan 22, 2010 8:11 PM

    America’s team is watching the playoffs with the rest of America. Romo chocked it up again in the post season. How about those Steelers? 6 Lombardi trophies is pretty impressive. Finishing 9-7 isn’t so bad knowing you have a young, clutch QB that gives you the chance to win it all every year. Better than having an again O-line, a choker QB, and a coach that looks like a mascot for tires.
    I thought Dana White said UFC would replace the NFL lol

  13. Ufanforreal says: Jan 22, 2010 8:12 PM

    # boysroll says: January 22, 2010 7:56 PM
    america loves us. I can’t blame them. Wait until next year and we are home playing for the championship. It will the biggest audience ever.
    HOW BOUT THOSE COWBOYS!!!!!…..sitting at home watching the playoffs.

  14. dpa6 says: Jan 22, 2010 8:14 PM

    Yeah, how bout them Cowboys? People tuned in to watch them get pummeled because America hates them. Just like people would tune in to watch Osama get a bullet put between his eyes.

  15. nodakvikes says: Jan 22, 2010 8:16 PM

    dream on Cowgirl lovers…Favre was the main the reason for the viewership

  16. seaner44 says: Jan 22, 2010 8:16 PM

    Pretty sure they tuned in to watch Favre and The Vikes curbstomp the cowboys… just check what the second most watched game of the year was

  17. 8man says: Jan 22, 2010 8:18 PM

    Wheel house time slot.
    1pm on a Sunday. Fans are already locked and loaded for a game then. Classic match up from the seventies. The Cowboys are a draw, no doubt.
    It’s a shame Dallas didn’t show up to play.

  18. Champs says: Jan 22, 2010 8:18 PM

    Before ‘boys fans get too excited, Brett Favre was there, too, drawing some big audiences this year without a fancy stadium and a team that can’t live up to it.

  19. roscoe says: Jan 22, 2010 8:20 PM

    “The Cowboys-Vikings game led the way with 37.7 million viewers. That’s not just the most-watched football game of the season, it’s the most-watched program on television of any kind since Super Bowl XLIII. ”
    No hate or reaching to take a jab at the Cowboys? Knew this couldn’t have been a Florio article…..d-bag.

  20. roscoe says: Jan 22, 2010 8:23 PM

    “Romo chocked it up again in the post season. How about those Steelers? 6 Lombardi trophies is pretty impressive. Finishing 9-7 isn’t so bad knowing you have a young, clutch QB that gives you the chance to win it all every year. ”
    If you’d have watched the game with the rest of the country, you’d have seen that this loss was clearly on the swiss cheese offensive line that gave Romo no time to drop back.
    Btw, keep telling yourself that 9-7 isn’t so bad and that Ben is “clutch”.

  21. .VoxVeritas says: Jan 22, 2010 8:24 PM

    “Hmph. Someone else on here will remember. Hopefully. But I doubt it. ”
    Vikes fans ain’t too smart.
    Enjoy it while you can. Your team is moving way because you don’t support it.

  22. .VoxVeritas says: Jan 22, 2010 8:25 PM

    “umm, no. It’s more like people want to watch America’s favorite player: Brett Favre. ”
    Bwaha.
    Sure. I guess we’ll find out when the NFC Championship Game doesn’t do as well as the divisional game.
    Keep dreaming, though.

  23. .VoxVeritas says: Jan 22, 2010 8:26 PM

    “The Vikings set ratings records during its two Vikings/Packers games.”
    Maybe for the greater Mankato metropolitan area.

  24. .VoxVeritas says: Jan 22, 2010 8:27 PM

    “Lol thinking you are America’s Team still. No team has that distinction”
    That’s incorrect. Ask anybody who “America’s Team” is. They’ll tell you that it’s the Dallas Cowboys.

  25. ladybucs&steelersnut says: Jan 22, 2010 8:27 PM

    Is there anyone else out there that would watch all four of those games because it was the divisional round of the playoffs and they love football?
    Sure, there may be other teams I would’ve liked to see make it that far (one in particular), but it’s the PLAYOFFS! I requested off from work weeks in advance, and didn’t miss a single play. Same thing will happen Sunday.

  26. .VoxVeritas says: Jan 22, 2010 8:30 PM

    “America’s team is watching the playoffs with the rest of America. Romo chocked it up again in the post season. How about those Steelers? 6 Lombardi trophies is pretty impressive.”
    It would be more impressive to do it without cheating the salary cap.
    “Finishing 9-7 isn’t so bad knowing you have a young, clutch QB that gives you the chance to win it all every year.”
    Not this year. Didn’t evne make the playoffs in a division that includes the Bengals, Browns and Ravens.
    Pathetic. Thank God for the Browns, eh?
    “Better than having an again O-line, a choker QB, and a coach that looks like a mascot for tires.”
    Dude, your coach is going to be wearing a chicken outfit hawking KFC on a street corner somewhere in two years.

  27. dcowboy7 says: Jan 22, 2010 8:30 PM

    The top 20 most watched games this season:
    cowboys are in 9
    vikings are in 2.
    37,700,000 dal/min
    35,627,000 nyj/sd
    34,406,000 gb/arz
    32,124,000 phi/dal
    30,569,000 bal/ind
    29,820,101 min/gb
    28,399,018 atl/dal
    28,240,000 den/phi
    27,900,000 arz/no
    27,834,000 dal/nyg
    27,413,000 bal/ne
    26,747,000 dal/gb
    26,453,000 phi/dal
    25,829,000 gb/pit
    25,207,000 oak/dal
    25,108,912 was/nyg
    25,000,000 nyj/cin
    24,817,460 nyg/dal
    24,129,000 sd/dal
    23,945,820 ten/ne

  28. Fan_Of_ Four says: Jan 22, 2010 8:31 PM

    Don’t kid yourself Cowgirl fans, it’s all about Favre and his quest to rub it in Ted Thompsons face. If he wins a super Bowl with the Vikings it will be the greatest story ever told in sports for a long time to come.

  29. timegambit says: Jan 22, 2010 8:32 PM

    Dallas is America’s team..South America’s.
    I heard they were going to rename the team to the Dallas Drug Runners, or was it the Dallas Illegal Aliens?
    How ’bout them Drug Runners!

  30. XLI says: Jan 22, 2010 8:35 PM

    “America loves you???”
    America also likes seeing the snot beat out of the Cowboys as well.

  31. RWFV says: Jan 22, 2010 8:44 PM

    Man i hate cowboy fans….nothing but a bunch a arrogant hill billy jackasses who think the world revolves around them and their piece of shit team.
    Have fun watching this weekend pricks.

  32. DJSlyBri says: Jan 22, 2010 8:46 PM

    People want to watch AMERICA’S TEAM!
    People want to watch AMERICA’S TEAM LOSE AND GET THEIR ASSES KICKED!!
    There, corrected it for ya.

  33. Contra says: Jan 22, 2010 8:47 PM

    Vox…you silly virgin. Get off this post.

  34. .VoxVeritas says: Jan 22, 2010 8:48 PM

    “dream on Cowgirl lovers…Favre was the main the reason for the viewership”
    Right,m because the highest rated games always include BertFarve.
    Wait, no they don’t. Guess who it does include, though…
    http://blog.nielsen.com/nielsenwire/global/sports-wrap-cowboys-star-in-primetime-ratings-nfl-network-builds-its-audience/
    NFL games airing in primetime are breaking records this season, and they share one common denominator: the Dallas Cowboys.
    First it was the thrilling September 15th matchup with the Philadelphia Eagles on ESPN’s Monday Night Football. The Cowboys prevailed in a 41-37 shootout watched by 18.6 million viewers, the most ever for a cable program.
    Then on Sunday, the Cowboys scored another television record, defeating the New York Giants in front of 23 million viewers on NBC – the most-watched game in the network’s three year history broadcasting Sunday Night Football. And which team played in each of the next two most highly rated SNF games this season? The Cowboys, of course.
    http://tvbythenumbers.com/2008/12/19/love-em-or-hate-em-dallas-cowboys-are-americas-tv-team/9845
    Love ‘em or Hate ‘em, Dallas Cowboys are America’s TV Team

  35. Contra says: Jan 22, 2010 9:11 PM

    It is SO SAD that cowboy fans think the NFL and its viewers revolve around their sad little world. Hey, congrats on your first playoff win in over a decade! Thats seriously gotta be a huge feather in your cap. Bunch of losers!

  36. Silverblue says: Jan 22, 2010 9:50 PM

    what more proof do you Cowboys haters need? Damn! what more stats do you require? There’s only 1 team that draws viewers like this! Face it. Bend over. Grab your ankles and brace for it. America wants to see the Cowboys. End of story.

  37. .VoxVeritas says: Jan 22, 2010 9:57 PM

    “It is SO SAD that cowboy fans think the NFL and its viewers revolve around their sad little world.”
    The numbers don’t lie. The Dallas Cowboys are the center of the sports universe.
    “Hey, congrats on your first playoff win in over a decade!”
    Hey, congrats on all the Super Bowl losses. And the imminent defection of your team from the land of 10,000 fakes.
    “Thats seriously gotta be a huge feather in your cap. ”
    Better than the hydrocephalic melon that’s in your cap.

  38. Silverblue says: Jan 22, 2010 9:59 PM

    dpa6 says, “…..American hates them….” Are you serious? That’s why it was the most watched game of the season? Cuz American hates them? Dude, I hate the freakin’ Eagles. I didn’t watch them at all when they were winning NFC division or conference championships. Why? Cuz I hate them. If you’re watching a team you hate, its only because you secretly love them! If I want to see them lose, I can read about it the next day. I don’t want to SEE them!! Reality check. America loves the Cowboys. Accept it and your life will be much better.

  39. Giants010 says: Jan 22, 2010 10:21 PM

    These Cowgirl fan posts are proof of something I have believed for a very long time…..they are the dumbest fan base in the USA. People watch the Cowgirls to see the cheerleaders and and the Cowgirls loose! This team has fallen from “anything less than the SB is a failure” to “yipee, we won a playoff game”. And you idiots haven’t changed a thing that you have been saying in that entire time. D-U-M-B.

  40. The Coop says: Jan 22, 2010 10:21 PM

    I watched the game because it was a freakin playoff game.
    It’s amazing the ego that Cowboys fans still have after watching their team do jack shit for over a decade.
    Maybe they should bring back Quincy Carter.

  41. .VoxVeritas says: Jan 22, 2010 10:28 PM

    Dallas Cowboys Universe collectively thinks that it’s funny that the throngs of frontrunning fans of teams like the Vikings, who are only interested when the Vikings are doing well, accuse Cowboy fans of being bandwagoners while at the same time expressing the opinion that the Cowboys suck.
    Resistance is futile. Whether the universe wants to watch us win or watch us lose, the universe wants to watch us. YOU are part of the universe. The Dallas Cowboys Universe. You have already been assimilated and the only one that doesn’t know it is you.
    “L.A. Vikings” won’t be any more weird sounding than “L.A. Lakers”.

  42. Yellow Ledbetter says: Jan 22, 2010 10:51 PM

    For the life of me, I will never understand Cowboys fans with this America’s team BS, it’s just a Steve Sabol monicker created during one his NFL films segments. If Dallas was my team, why on earth would i care if some jackass from say Peoria,Illinois roots for them? Does it make a difference? If you are from Texas, then I can see it being your team. Why would you want some frontrunner (albeit not this last decade) being a fan? Are you all getting some sort of kickback? Everyone knows a Dallas fan, true, but they also know they became a Dallas when during their young impressionable years, when they were good. So Basically America’s teams fans, those out of state are basically 12 year olds who never grew up. If I was a Dallas fan, it would only be because I’m from Texas. Do TV ratings really have an effect on Dallas fans? Do they check neilson ratings? Does it matter, or is it just something they can rally around after over a decade of nothing, compared to their past success…It seems stupid to me

  43. Vikes#28Owns says: Jan 22, 2010 11:44 PM

    Silverblue says:
    January 22, 2010 9:50 PM
    what more proof do you Cowboys haters need? Damn! what more stats do you require? There’s only 1 team that draws viewers like this! Face it. Bend over. Grab your ankles and brace for it. America wants to see the Cowboys. End of story.
    Oh man if only they could keep watching them. Unfortunately, I guess America will have to wait a while longer to see them again.

  44. scomibord says: Jan 22, 2010 11:50 PM

    I wonder if Viking fans will still be argueing with Cowboy fans when they are eliminated from the playoffs Sunday. Hey, we lasted a week longer than you, WooooooHooooooooooooooo, a whole week longer.

  45. Joe in Toronto, Canada says: Jan 23, 2010 6:27 AM

    The living legend legend strikes again, and he’s still playing.
    Brett Favre.

  46. aj says: Jan 23, 2010 9:50 AM

    And the owners are holding out for a 18% rollback on the player’s cut of the 8.5 billion dollar pie?
    I should have such effin financial problems…

  47. diggy22 says: Jan 23, 2010 9:55 AM

    To the Cowboy haters, you guys do realize by them trademarking, “America’s Team” it’s only good business and a smart move to use the name reguardless of if it’s true or not. If the Steelers, Patriots, 49ers, or any other team were smart enough to do that, they’d do it. Blame your team’s marketing not the Cowboys.
    Never understood how people get mad at the Cowboys for getting so much attention but yet jump on threads like this to say how much they hate them. Guess what, you haters only drive up the interest in the team cause of the amount of comments gets others to look.

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