The newspaper industry is going through terrible times across America. But not today in New Orleans.
The New Orleans Times-Picayune sold out every single copy of today’s paper, which features a front-page picture of Saints quarterback Drew Brees below a headline reading “Super Saints.” And so the Times-Picayune is going back to the presses.
“We thought we understood how passionate the people of southeast Louisiana are about the Saints,” the paper said on its web site this afternoon. “But after selling out this morning’s newspaper, we underestimated the demand.
“We printed significantly more papers than usual, but it wasn’t enough. So we’re printing more, and a limited number will be available for sale tomorrow morning.”
A day after the Saints qualified for their first Super Bowl, the partying hasn’t stopped. And that’s good news for the whole city, including the local newspaper.