NFL to unveil "new Super Bowl logo system"

The NFL has announced that, on Thursday at the Super Bowl XLIV Media Center, a “new Super Bowl logo system” will be introduced.

If you don’t quite know what that means, welcome to the club.

The announcement offers no other details, and our best guess at this point is that the league will begin to incorporate conventional numbering into the traditional Roman numeral approach, with “45” tastefully and discreetly being added to next year’s “Super Bowl XLV” design.

The logo for next year’s Super Bowl also will be revealed at the Thursday press conference.

53 responses to “NFL to unveil "new Super Bowl logo system"

  1. good, because i didn’t attend the same school as Florio and we were never taught roman numerals.

  2. Maybe next year they can move the Superbowl to Saturday so that I can save 8 hours of vacation time that I have to use on Monday.

  3. probably simply an addition of some sponsor.
    …and lets go to the tostitos half time report.. 😐

  4. It’s kinda like Obama’s stimulus pkg. WTF ? UKidinMe ? Huh ? Do what ? Nobody knows what it is but them.
    Doesn’t PFT have a logo system ? I do. It incorporates my middle finger when someone pisses me off.

  5. I’m excited. Very Excited. Add me to the list of excited people. I’m also very excited to be added to the list. Gosh this is exciting

  6. disgusting, the roman numeral system is the classiest in all of sports. please don’t get rid of it for stupid people.

  7. In six years it will be Supoerbowl L which will obviously confuse most of the public, this is why it is being done. Roman numerals are stupid anyway. I have no idea why they are still in use.

  8. @Chapnasty2 – Is that because of a travel day or a hangover recovery day? Don’t know why people feel that they can’t enjoy a football broadcast without getting drunk. What does one have to do with the other?

  9. Chapnasty2: Yes, because you just will be too tired to work after watching tv for 3 hours….
    You’re not playing in the game so man up , grow a set and go to work the next day.

  10. Time to dump the Roman numerals. With the state of the education system in this country half the kids can barely read English or add 2+2, much less have the slightest ideas what a bunch of capital letters mean as far as a number goes.

  11. @2x2l we dealt with I, V, and X…L shouldnt be too hard. although it will look/sound a little ridiculous

  12. @ Tom
    My friends and I treat it as a holiday. We start at 11am with a variet of tailgate foods, chili, etc. We obviously enjoy all of these foods with beer, like we would if we were tailgaiting. We continue this throughout the day and the game. So you figure it is about 12 hours of eating delicious, yet anything but healthy foods and consuming beer. Just like we would if we were attending a game. I am sorry if you chose not to enjoy an alcoholic beverage with football. But even if I didn’t I would still be exhausted the next day. So, make the game on Sunday, without roman numerals, and make the majority of fans that much happier.

  13. Is this going to be like the Olympics? Soon we’ll have a cute little “What’s That” character and a national poll to try and figure out what the hell it is… 🙂
    Maybe it’ll have to be something that must have a likeness of Roger Goodell in it……

  14. I bet the same people who are outraged at people who cannot speak proper english in America are the same people defending Roman numerals as opposed to “American” numerals…in America…in an American game.
    That kind of irony makes my stain grow even larger.

  15. Here’s hoping they leave the roman numerals alone. I know parts of the U.S. Allready resemble the movie “idiocracy” (The entire south) but dumbing things down is not the answer.

  16. Any truth to the rumor that the NFL is so worried about the stupidity of Americans that they are changing 10 yards for a first down to 30 feet for a first down to avoid “difficult” conversions?

  17. Keep the Roman Numerals… yeah, for SB 50 you can put a big ol 5-0 on the logo instead of an “L” but keep the roman numerals… always makes the game seem “epic” when you see the logo.

  18. hey ‘Phreakin’ u ever think that people drink just to enjoy themselves, and bein that the superbowl is like a national holiday to some folks they will get Rip Torn drunk while enjoying the game

  19. Hap, Obama is the “great black hope”. Don’t you know as soon as he walked into office, things were instantly better.
    Hey when you morons get a chance, do some research on who was involved more in the housing crisis, not the republicans. The democrats stalled attempts to investigate Fannie and Freddie. Democrats who are closely tied to the “urban housing” developments wouldn’t let that happen, how else are they supposed to pump out crap loans to people who spend more on Nike shoes than they do their own kids. FACT.
    How does America like the White House running EVERYTHING? Banks, Auto Industry, they want to run health care too. Problem is everyone sees how bad their ideas are.
    I love seeing the Democrats getting voted out left and right, didn’t take too long to realize what you voted for. Cuba, China, and the US. Obama would be fine if all three were communist.

  20. Or, we can help the spanish by doing
    SUPERBOWL QUATTRO CINCO
    and Have OchoCinco as their spokes person. UGH

  21. chapnasty, you shouldnt have to explain how you enjoy the superbowl, you should be asking why dont the people ripping on you enjoy it. i too will be missing work the next day, due to the fact that when i get together with 10 of my roudiest friends and drink and play poker, watch superbowl, and go back to poker, work is usually the thing that suffers.

  22. @ tombrookshire –
    I don’t understand the purpose of the line, “I don’t need to drink to have fun.” Great, no one does. But why start a fire with flint and sticks when they’ve invented the lighter?

  23. tombrookshire says:
    February 3, 2010 2:41 PM
    @Chapnasty2 – Is that because of a travel day or a hangover recovery day? Don’t know why people feel that they can’t enjoy a football broadcast without getting drunk. What does one have to do with the other?
    Tom, you died last week. Go back to the cemetary please.

  24. I think they should drop the whole number thing anyway. Or just use the year, like the World Series does.

  25. spdy3450,
    Come down to the South and say that. You are what’s wrong with America today. How ignorant can you be?
    I have seen Jersey Shore, and I have been to Indy, Chicago, Ohio, Boston, upstate NY…pretty much everywhere. Dumb prikks like you exist everywhere. I mean have you met anyone from Boston? And you call the South dumb. There are backward rednecks everywhere.
    BofA has their world HQ in the South. Is it all slackjawed, cockeyed yokels in overalls? No…so, please, STFU.

  26. I guess with “Super Bowl L” coming up, they want to avoid people cracking strange jokes about it.

  27. Calm down Ron it’s called a joke! Although I suppose the years of in-breading may have removed the humor gene from your DNA. As for your invitation to the south, I think I’ll pass. I’ve seen deliverance and don’t wanna squeel like a pig.
    On another note has anyone thought about the poor Romans if you get rid of their numbering system? Just ask yourself wwcd (what would Cesar do?)

  28. I agree with kevnz….we need to start challenging Americans more, we’ve already had enough people dumbing us down over the past 30 years.

  29. I was born a few months before Super Bowl VIII. I want to stick around until at least Super Bowl C, so don’t mess with the Roman Numerals!

  30. Ron In Charlotte says:
    February 3, 2010 4:03 PM
    spdy3450,
    I have seen Jersey Shore, and I have been to Indy, Chicago, Ohio, Boston, upstate NY…pretty much everywhere. Dumb prikks like you exist everywhere. I mean have you met anyone from Boston? And you call the South dumb. There are backward rednecks everywhere.
    BofA has their world HQ in the South. Is it all slackjawed, cockeyed yokels in overalls? No…so, please, STFU.
    Ron
    First and for most Jersey Shore is not about people from NJ so lets get that cleared up right now Seaside is a shithole and anyone from NJ knows better then to go there.
    Now as to BoA being from the South not a very good example of good business how much bailout money did they get?
    Lastly I love NC but you have to admit overalls and yokels are still in large suppy in NC
    I was witness to it last spring when my daughter married a very nice guy from NC and his daddy showed up in overalls and a john Derre tee.
    The photos are great me in a tux him in his duds
    Truth is there are rednecks everywhere but in parts yes parts of the South they do seem to be more then other parts of the country

  31. Yes people I am bored today and that is why I keep posting today. But Ron in Charlotte made a point which shouldn’t be ignored so I say. Ron I’m sorry for making fun of the south. Much like the neo-conservatives blaming Obama for everything or the tree huging liberals blaming everything on Bush I also went off subject (afterall none of this has anything to do with football). So again I’m sorry, I’m sure if we sat and spoke we would find out were not all that dissimilar. Thanks Bubba you have enlightened me (but I still think dating your cousin is wrong)

  32. You think if they wanted to do something to avoid Super Bowl L (which for that year alone, I could see them using “50”), they would have done something for 40 (extra large?) and 30 (XXX!).
    And, I’ve worked for years in brand marketing. I’ve never heard of a “logo system.”

  33. xacvol, HarrisonHits, RayDaMayor, jibfest, 2000TJ, Hap and chapnasty2 are all mouth-breathing morons.
    The roman numerals should stay, because that’s basically a part of Super Bowl tradition.
    They kept the numerals for Super Bowl XXX and XL, so why change it just for Super Bowl L?

  34. Pockets Straight says: @jersey73 — yards and feet are both the English system
    Yes, but you can convert one measurement into another. Conversion has nothing to do with one country’s system versus another.

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