Super Bowl XLIV wasn’t just the most-watched television program in American history. It was also the most-watched Super Bowl in Canadian history.
The game had an audience of 6.7 million viewers in Canada, which included 6.025 million watching in English on CTV and another 650,000 watching in French on RDS.
The audience peaked at 8 million at the end of the game, and an estimated 16.64 million Canadians -- or about half the country -- watched at least part of the game.
With the Buffalo Bills regularly playing north of the border, the NFL is closely monitoring its popularity in Canada. So these ratings numbers are very good news.
UPDATE: The Super Bowl drew about 600,000 more Canadian viewers than the 2009 Grey Cup. TSN set a network audience record with 5.087 million viewers for the game, while RDS added another 1.009 million Grey Cup viewers in French.