Super Bowl gets highest overnight rating in 23 years

Super Bowl XLIV was a ratings blockbuster.

The Nielsen Co., which tracks television ratings, says the Super Bowl got its highest overnight ratings in 23 years.

In America’s 55 biggest media markets, the game got a 46.4 rating, a significant increase from last year’s 42.1 and the largest overnight since the 1987 Broncos-Giants game.

Final numbers will be released Monday afternoon, and it likely will show that the Super Bowl topped 100 million viewers for the first time.

14 responses to “Super Bowl gets highest overnight rating in 23 years

  1. Could this have been more snow related than anything? Less people combining to watch it at Super Bowl Parties and more people watching it alone/with family because they are snowed in.

  2. # brian forster says:
    Could this have been more snow related than anything? Less people combining to watch it at Super Bowl Parties and more people watching it alone/with family because they are snowed in.
    That might make sense…but LOTS of families were without cable and power.

  3. so much for the big media market argument of the NFL. somertimes you just need a good story. Manning, Brees, the Pierre’s…………….
    love it!
    small markets rock!

  4. Shocking considering how boring and uneventful of a game that it ended up being this year. No true big plays, bad halftime show (no enthusiasm), boring commercials and too much hype before the game. It felt more like the superbowl during the NFC championship game.

  5. Great, this should make it easier for the NFL and the players to come to an agreement then right?!? lol

  6. Boring game, but I think it got these kind of ratings due to the feel good story of New Orleans. No one gets excited about the Colts. I was watching it rooting for the city of New Orleans (and im from NY)
    That being said, the halftime show was switched off immediately. I am in my mid 20’s and me and my friends had no interest in The Who. Bad choice. The commercials were extremely dissapointing, not one really funny one out of the whole bunch

  7. Isn’t there a story that comes out every year saying that the SB was the most watched? As the population of the country keeps increasing, isn’t this to be expected?

  8. What an amazing game. Great story, great teams. Excitement and good football. Not a sloppy game by any means riddled with turnovers and penalties. This one will go down for the ages.

  9. Note to the NFL (and ESPN for that matter). Apparently you don’t need teams from the Northeast to draw good ratings, you just need a compelling, non-manufactured storyline.

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