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Super Bowl gets highest overnight rating in 23 years

Super Bowl XLIV was a ratings blockbuster.

The Nielsen Co., which tracks television ratings, says the Super Bowl got its highest overnight ratings in 23 years.

In America’s 55 biggest media markets, the game got a 46.4 rating, a significant increase from last year’s 42.1 and the largest overnight since the 1987 Broncos-Giants game.

Final numbers will be released Monday afternoon, and it likely will show that the Super Bowl topped 100 million viewers for the first time.

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14 Responses to “Super Bowl gets highest overnight rating in 23 years”
  1. brian forster says: Feb 8, 2010 11:25 AM

    Could this have been more snow related than anything? Less people combining to watch it at Super Bowl Parties and more people watching it alone/with family because they are snowed in.

  2. Bill Cowher's Chin says: Feb 8, 2010 11:28 AM

    TO thinks the numbers are messed up, because some of the “special boxes”…..

  3. Paraplegic_Ditka says: Feb 8, 2010 11:43 AM

    # brian forster says:
    Could this have been more snow related than anything? Less people combining to watch it at Super Bowl Parties and more people watching it alone/with family because they are snowed in.
    That might make sense…but LOTS of families were without cable and power.

  4. Zapped says: Feb 8, 2010 11:45 AM

    so much for the big media market argument of the NFL. somertimes you just need a good story. Manning, Brees, the Pierre’s…………….
    love it!
    small markets rock!

  5. WildTurkey101 says: Feb 8, 2010 11:57 AM

    It was snowing during the ’87 Super Bowl broadcast too,at least in the Mid Atlantic region.

  6. danphxariz says: Feb 8, 2010 12:13 PM

    Snow? It’s warm and sunny here. No idea what you guys are talking about.

  7. Steely185 says: Feb 8, 2010 12:29 PM

    Shocking considering how boring and uneventful of a game that it ended up being this year. No true big plays, bad halftime show (no enthusiasm), boring commercials and too much hype before the game. It felt more like the superbowl during the NFC championship game.

  8. stadanko says: Feb 8, 2010 12:34 PM

    What did Florio say last week? Two of the most boring teams in Superbowl history?

  9. pdxbolt4life says: Feb 8, 2010 12:52 PM

    WHAT??? But Farve or the vikings weren’t playing!!! How could this happen?!?!?!

  10. Marv_Sleezy says: Feb 8, 2010 12:56 PM

    Great, this should make it easier for the NFL and the players to come to an agreement then right?!? lol

  11. dlmcc0909 says: Feb 8, 2010 1:10 PM

    Boring game, but I think it got these kind of ratings due to the feel good story of New Orleans. No one gets excited about the Colts. I was watching it rooting for the city of New Orleans (and im from NY)
    That being said, the halftime show was switched off immediately. I am in my mid 20′s and me and my friends had no interest in The Who. Bad choice. The commercials were extremely dissapointing, not one really funny one out of the whole bunch

  12. phillyesq says: Feb 8, 2010 1:15 PM

    Isn’t there a story that comes out every year saying that the SB was the most watched? As the population of the country keeps increasing, isn’t this to be expected?

  13. Ilovefoolsball says: Feb 8, 2010 1:59 PM

    What an amazing game. Great story, great teams. Excitement and good football. Not a sloppy game by any means riddled with turnovers and penalties. This one will go down for the ages.

  14. Deel says: Feb 8, 2010 2:24 PM

    Note to the NFL (and ESPN for that matter). Apparently you don’t need teams from the Northeast to draw good ratings, you just need a compelling, non-manufactured storyline.

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