The Detroit Lions made season tickets available for purchase today, and in response to the tough time they had selling out Ford Field in 2009, they’ve lowered the prices of 19,000 of those season tickets.
“Season-ticket holders are critically important to us, and we want to treat them accordingly,” Lions President Tom Lewand said. “They provide us with a tremendous foundation of support.”
But that foundation of support has declined in recent years, thanks to the economy and the Lions’ pathetic record. In 2009 four of the Lions’ eight regular-season home games failed to sell out and were blacked out on local television.
It remains to be seen whether a decrease in ticket prices will lead to an increase in the number of games available to fans on local television. To ensure sellouts, the Lions may have to make their on-field product better, and not just cheaper.