One of the great ironies of Cowboys Stadium is that owner Jerry Jones, who once chided Bengals owner Mike Brown for not trying to sell his stadium’s naming rights, has been to date unable to strike an acceptable deal for the privilege of attaching a corporate moniker to the monstrous new venue in North Texas.
In an interview with Terry Lefton of SportsBusiness Daily, Cowboys executive V.P. Jerry Jones said that, eventually, a naming-rights deal will be struck.
“You want to do it when it’s right for everybody,” Jones said. “You will see a name on our stadium. When will that be? I don’t have a time frame. That’s something we take very seriously, so it won’t be with just anybody. The name on the stadium will be as much a part of the brand as the Cowboys star and our silver and blue. We’ve got to meet our fan expectations there as well. It’s something we want our fans to be proud of.”
The impediment surely is price. The right to slap a label on the premiere sports and entertainment area in the country if not the world won’t come cheap; the Cowboys will wait until the a big enough company is ready to cough up an even bigger pile of cash.
God and Jerry’s Place!
Pretty soon, Cowboys stadium will be worth more than the state of Texas!
Carlos Slim Field
Douchebag Stadium seems like it would be a fit for Jerry Jones and the Cowboys’ “brand.”
I Nominate – “waste management field”
Perhaps Massengill could by the naming rights to “The Big Douche.”
No, it’s not about the cash. Nothing fans are more proud of than the corporate name of a stadium. It makes all the difference in the world. Does anybody really care what a stadium is called, or who paid sponsorship fees?
Jonestown.
Yeah, yeah, yeah…
The Child-like Empress eventually got a name in The Neverending Story… but it was too late. All of Fantasia had been destroyed.
“The impediment surely is price. ”
No kidding. You don’t want to do a long-term naming rights deal in the middle of the worst economy in 70 years.
Cowboys suck.
No further than 3rd in the division next year.
I can’t wait to see what that number is going to be. It will be large but the company that does it will get massive exposure. I bet it is done before the Super Bowl.
Leather Dome Stadium
Hee Haw Inn?
; the Cowboys will wait until the a big enough company is ready to cough up an even bigger pile of cash.
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What the ‘a’ hell is with this sentence?
who cares, the cowboys are still bringing more money to the shared revenue table than the bengals & bills…what’s with the ever present anti-cowboys takes florio???
Punt Block Stadium
Blowed Out Stadium
Haughty Stadium
What about Jessica Simpson Stadium or Giant Boob Stadium. In that case, the giant boob would refer to Jerry Jones. Or they could call it the Heimlich Stadium because the Cowboys always choke. Better yet, they could call it the George Bush Stadium or the Colossal Failure Stadium, because the worst President in the history of America is a personal friend of Jerry Jones. That’s right. Bush was in the Owner’s Box laughing it up with Jerry when the Cowboys beat the Eagles in the playoffs.
So feel free to hate the Cowboys. They deserve it.
North Mexico Field
How about 1 playoff win every 13 years stadium.
I like “Tom Landry Stadium”. Jerry Jones needs to make amends to how he gave the golden boot to a Texas Icon.
Botox Field
I heard Ralph Wilson was going to buy the naming rights
It would be funny if Dan Snyder bought the rights. Then the Cowboys would have to play all of their home games at Redskins Stadium.
Beaner Stadium
“Go Daddy Stadium”.
Giants Stadium
Or since no single company is willing to buy the naming rights, I present to you Starbucks-IBM-GE-ExxonMobil-WalMart-Pfizer-Chevron-Costco-Nestle-Bank of China-Oprah Winfrey Stadium.
How about “5 Titles Stadium”
GET SOME!!!!!!!!!!!!!!!!!
Who’s Jerry kidding?
His asking price is so astronomically high, he can’t find any takers (read: suckers)
$90 for pizza and $66 for a 12-pack of domestic beer? He probably wants a half a billion for naming rights, which goes directly into HIS pocket, even though the taxpayers built the place.
Comment Ratings stadium?
How about ChapGetNastyWithVox’sVeritas Stadium?
# Jagdbaer says: March 12, 2010 4:09 PM
“I like “Tom Landry Stadium”. Jerry Jones needs to make amends to how he gave the golden boot to a Texas Icon.”
That would be commendable, but Jerry won’t do it because there’s nothing in it for Jerry. >> ($)
Well they need to change the name, for sure. The current name of the Stadium is just synonymous with failure.
AT&T.
Alternatively, “Andy Reid’s an Overrated Fatass Stadium”.
Ccall it – Over-The-Top Stadium.
Just too much of everything …
Trade Romo for Rothlisberger and name it…..
Ready…..
“Ben and Jerry’s Stadium”
ZING! Thanks – try the veal, tip your waitress!
Waffle House Field
the party deck will be renamed the Motel 6 plaza
Private boxes will be named as follows:
Texaco hot beef suite
Dennys grandslam suite
Uncle Eds family feedpit suite
all based on who is catering and setting decor
It’ll end up being Extenze Stadium, with a bronze statue of Jimmy Johnson pitching a tent standing out front.
How about World’s Greatest Stadium???
Taxpayers paid 350 mill of the 1.2 billion. My hometown Arlington saw a $14 million increase this year alone from the presence of the stadium. Plus the Super Bowl coming and I BET we get the World Cup. Oh yeah Paq is fighting there tomorrow! Suck it haters
“Jerry’s House”
How about: The “When in Rome” Dome?
————————————————–LoL! I know it doesn’t make any sense, but hey I thought it was funny!!
The Viagra Dome
Popeye says:
March 12, 2010 4:33 PM
How about “5 Titles Stadium”
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I think the 49ers already had that name reserved. Plus, wouldn’t it just pale in comparison to the Steelers’ future home, “6 Rings Plus 3 Rivers Equals Roethlisberger Keep It In Your Pants Field?”
“…do what’s right..” That means it should rightly be named Landry Stadium to make amends (in tiny part) to the classless way they punted an NFL icon. But I’m sure Jerry will do whatever rakes in the big bucks, and I’m a Cowboys fan!
@GiantsDefenseRules
Despite the glaring mistake your comment name is and was……Very well played…..
“$90 for pizza and $66 for a 12-pack of domestic beer? He probably wants a half a billion for naming rights, which goes directly into HIS pocket, even though the taxpayers built the place.”
Taxpayers paid $325 million to build it. Jerry Jones ponied up the difference (between $825 million and $975 million, depending on which estimate you want to believe). And it’s owned by the city of Arlington, not Jerry Jones. Jones pays $2 million per year to lease it. Common knowledge.
By the way…
“$90 for pizza and $66 for a 12-pack of domestic beer?”
It’s $60 for a 20 inch pizza. Suite price, matter of fact it’s the same price that a 20 inch pizza cost in a Texas Stadium suite. You’re not going to see too many people in regular seats ordering a whole 20 inch pizza or a 12 pack of beer but whatever. Feel free to partake of the $5 beer singles and $8.50 Black Angus Cheeseburgers (fries included) since you’re not going to be in a suite anyway.
“It would be funny if Dan Snyder bought the rights.”
It would be funnier if Snyder showed that he STILL hasn’t learned his lesson and meddles the Redskins into another losing record. And you just gotta know that that’s how it’s going to pan out.
“I like “Tom Landry Stadium”. Jerry Jones needs to make amends to how he gave the golden boot to a Texas Icon.”
And how was that?
Perhaps while he’s looking for a suitable sponsor they could call it:
Mike Brown Field
Popeye says:
March 12, 2010 4:33 PM
How about “5 Titles Stadium”
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I think the 49ers already had that name reserved. Plus, wouldn’t it just pale in comparison to the Steelers’ future home, “6 Rings Plus 3 Rivers Equals Roethlisberger Keep It In Your Pants Field?”
GIANTS STADIUM!
What the heck…they own it as far as football goes!
Hell Vox….If The Skelator gets a really sweet deal on the naming rights, you could continue your bromance with him on a deeper level. Perhaps he could reduce the cost of your season ticket plan, or at least reduce the 8% interest on those that pay in installments….Oh wait, what was i thinking, actually going to the game would interfere with the internet troll thing you have going on…I like how you reference cost to a stadium concessions, as if you have first hand knowledge…He created the 29 buck party pass for fanboi’s just like you, half a mile away from the game action, but you can still admire those corn nuggets his dentist planted in his mouth on the big screen. Now please, do the due dilligence and post a link you somehow thinks make you ummmm…..famous.
@GiantsDefense
you’re a big tool.
“Hell Vox….If The Skelator gets a really sweet deal on the naming rights, you could continue your bromance with him on a deeper level. Perhaps he could reduce the cost of your season ticket plan, or at least reduce the 8% interest on those that pay in installments….”
You can find me in the American Airlines Lounge when I’m there. Free of charge.
“I like how you reference cost to a stadium concessions, as if you have first hand knowledge…”
Well I should. I’ve actually been there. These are not state’s secrets, dummy.
“Now please, do the due dilligence and post a link you somehow thinks make you ummmm…..famous.”
Man, I must have hurt your soul with that comment. Tell you what, I’ll continue to do whatever I feel like doing, you do your “due diligence” (Note the correct spelling. Don’t use big words that you can’t spell) and continue to follow me around like the silly little bitch that you are with your silly little unimaginative name that you patterned after ME ME ME.
Like i said…Internet troll……I’m sure when you were born, mom and pop had aspirations for you….It’s really a shame how you let them down, but it is what it is….I’m sure the American Airlines suite in the best seat in the house in the brand spanking new stadium……….So, you went to every game, including the playoffs?
and another thing……..how does TryTheVeal…..correlate with voxveritas?.I don’t get it…Did jerry make you wiggle your ears again cause his balls itched?…