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Jerry Jones Jr. says that the team's stadium eventually will have a name

One of the great ironies of Cowboys Stadium is that owner Jerry Jones, who once chided Bengals owner Mike Brown for not trying to sell his stadium’s naming rights, has been to date unable to strike an acceptable deal for the privilege of attaching a corporate moniker to the monstrous new venue in North Texas.

In an interview with Terry Lefton of SportsBusiness Daily, Cowboys executive V.P. Jerry Jones said that, eventually, a naming-rights deal will be struck.

“You want to do it when it’s right for everybody,” Jones said.  “You will see a name on our stadium.  When will that be?  I don’t have a time frame.  That’s something we take very seriously, so it won’t be with just anybody.  The name on the stadium will be as much a part of the brand as the Cowboys star and our silver and blue.  We’ve got to meet our fan expectations there as well. It’s something we want our fans to be proud of.”

The impediment surely is price.  The right to slap a label on the premiere sports and entertainment area in the country if not the world won’t come cheap; the Cowboys will wait until the a big enough company is ready to cough up an even bigger pile of cash.

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60 Responses to “Jerry Jones Jr. says that the team's stadium eventually will have a name”
  1. AmenVoxVeritas316 says: Mar 12, 2010 3:25 PM

    God and Jerry’s Place!

  2. AmenVoxVeritas316 says: Mar 12, 2010 3:28 PM

    Pretty soon, Cowboys stadium will be worth more than the state of Texas!

  3. troll_aikman8 says: Mar 12, 2010 3:29 PM

    Carlos Slim Field

  4. Shadenfreuder says: Mar 12, 2010 3:32 PM

    Douchebag Stadium seems like it would be a fit for Jerry Jones and the Cowboys’ “brand.”

  5. patpatriotagain says: Mar 12, 2010 3:33 PM

    I Nominate – “waste management field”

  6. Shadenfreuder says: Mar 12, 2010 3:33 PM

    Perhaps Massengill could by the naming rights to “The Big Douche.”

  7. TryTheVeal says: Mar 12, 2010 3:34 PM

    No, it’s not about the cash. Nothing fans are more proud of than the corporate name of a stadium. It makes all the difference in the world. Does anybody really care what a stadium is called, or who paid sponsorship fees?

  8. VoxUcker says: Mar 12, 2010 3:35 PM

    Jonestown.

  9. habibfromnewdehli says: Mar 12, 2010 3:35 PM

    Yeah, yeah, yeah…
    The Child-like Empress eventually got a name in The Neverending Story… but it was too late. All of Fantasia had been destroyed.

  10. DC_Bengals_Fan says: Mar 12, 2010 3:35 PM

    “The impediment surely is price. ”
    No kidding. You don’t want to do a long-term naming rights deal in the middle of the worst economy in 70 years.

  11. Ryan_Mack says: Mar 12, 2010 3:37 PM

    Cowboys suck.
    No further than 3rd in the division next year.

  12. WarLoxx says: Mar 12, 2010 3:41 PM

    I can’t wait to see what that number is going to be. It will be large but the company that does it will get massive exposure. I bet it is done before the Super Bowl.

  13. Steeler4life says: Mar 12, 2010 3:42 PM

    Leather Dome Stadium

  14. raidresnation says: Mar 12, 2010 3:42 PM

    Hee Haw Inn?

  15. The Real Shuxion says: Mar 12, 2010 3:44 PM

    ; the Cowboys will wait until the a big enough company is ready to cough up an even bigger pile of cash.
    ————————————————-
    What the ‘a’ hell is with this sentence?

  16. naskar says: Mar 12, 2010 3:45 PM

    who cares, the cowboys are still bringing more money to the shared revenue table than the bengals & bills…what’s with the ever present anti-cowboys takes florio???

  17. Steeler4life says: Mar 12, 2010 3:45 PM

    Punt Block Stadium

  18. Big Stretch says: Mar 12, 2010 3:47 PM

    Blowed Out Stadium

  19. raidresnation says: Mar 12, 2010 3:54 PM

    Haughty Stadium

  20. murray22 says: Mar 12, 2010 3:54 PM

    What about Jessica Simpson Stadium or Giant Boob Stadium. In that case, the giant boob would refer to Jerry Jones. Or they could call it the Heimlich Stadium because the Cowboys always choke. Better yet, they could call it the George Bush Stadium or the Colossal Failure Stadium, because the worst President in the history of America is a personal friend of Jerry Jones. That’s right. Bush was in the Owner’s Box laughing it up with Jerry when the Cowboys beat the Eagles in the playoffs.
    So feel free to hate the Cowboys. They deserve it.

  21. toe-to-toe bird law says: Mar 12, 2010 4:03 PM

    North Mexico Field

  22. imalwaysright says: Mar 12, 2010 4:04 PM

    How about 1 playoff win every 13 years stadium.

  23. Jagdbaer says: Mar 12, 2010 4:09 PM

    I like “Tom Landry Stadium”. Jerry Jones needs to make amends to how he gave the golden boot to a Texas Icon.

  24. Cushing Will Kill You says: Mar 12, 2010 4:11 PM

    Botox Field

  25. Marv_Sleezy says: Mar 12, 2010 4:13 PM

    I heard Ralph Wilson was going to buy the naming rights

  26. Lowes_Islander says: Mar 12, 2010 4:13 PM

    It would be funny if Dan Snyder bought the rights. Then the Cowboys would have to play all of their home games at Redskins Stadium.

  27. raidresnation says: Mar 12, 2010 4:21 PM

    Beaner Stadium

  28. mjohnson062 says: Mar 12, 2010 4:22 PM

    “Go Daddy Stadium”.

  29. footballformula says: Mar 12, 2010 4:23 PM

    Giants Stadium

  30. toe-to-toe bird law says: Mar 12, 2010 4:27 PM

    Or since no single company is willing to buy the naming rights, I present to you Starbucks-IBM-GE-ExxonMobil-WalMart-Pfizer-Chevron-Costco-Nestle-Bank of China-Oprah Winfrey Stadium.

  31. Popeye says: Mar 12, 2010 4:33 PM

    How about “5 Titles Stadium”
    GET SOME!!!!!!!!!!!!!!!!!

  32. Florios'Lawyer says: Mar 12, 2010 4:39 PM

    Who’s Jerry kidding?
    His asking price is so astronomically high, he can’t find any takers (read: suckers)
    $90 for pizza and $66 for a 12-pack of domestic beer? He probably wants a half a billion for naming rights, which goes directly into HIS pocket, even though the taxpayers built the place.

  33. Abe Froeman says: Mar 12, 2010 4:43 PM

    Comment Ratings stadium?

  34. Steeler4life says: Mar 12, 2010 4:48 PM

    How about ChapGetNastyWithVox’sVeritas Stadium?

  35. Florios'Lawyer says: Mar 12, 2010 4:48 PM

    # Jagdbaer says: March 12, 2010 4:09 PM
    “I like “Tom Landry Stadium”. Jerry Jones needs to make amends to how he gave the golden boot to a Texas Icon.”
    That would be commendable, but Jerry won’t do it because there’s nothing in it for Jerry. >> ($)

  36. Whiterhinocerous says: Mar 12, 2010 4:49 PM

    Well they need to change the name, for sure. The current name of the Stadium is just synonymous with failure.

  37. .VoxVeritas says: Mar 12, 2010 5:00 PM

    AT&T.
    Alternatively, “Andy Reid’s an Overrated Fatass Stadium”.

  38. GB3Pack4 says: Mar 12, 2010 5:08 PM

    Ccall it – Over-The-Top Stadium.
    Just too much of everything …

  39. GiantsDefenseRules says: Mar 12, 2010 5:13 PM

    Trade Romo for Rothlisberger and name it…..
    Ready…..
    “Ben and Jerry’s Stadium”
    ZING! Thanks – try the veal, tip your waitress!

  40. DocBG says: Mar 12, 2010 5:17 PM

    Waffle House Field
    the party deck will be renamed the Motel 6 plaza
    Private boxes will be named as follows:
    Texaco hot beef suite
    Dennys grandslam suite
    Uncle Eds family feedpit suite
    all based on who is catering and setting decor

  41. Xenu_D_Alien says: Mar 12, 2010 5:19 PM

    It’ll end up being Extenze Stadium, with a bronze statue of Jimmy Johnson pitching a tent standing out front.

  42. PlayMaker88 says: Mar 12, 2010 5:28 PM

    How about World’s Greatest Stadium???
    Taxpayers paid 350 mill of the 1.2 billion. My hometown Arlington saw a $14 million increase this year alone from the presence of the stadium. Plus the Super Bowl coming and I BET we get the World Cup. Oh yeah Paq is fighting there tomorrow! Suck it haters

  43. Terry says: Mar 12, 2010 5:31 PM

    “Jerry’s House”

  44. DirtyLilJohnny says: Mar 12, 2010 5:34 PM

    How about: The “When in Rome” Dome?
    ————————————————–LoL! I know it doesn’t make any sense, but hey I thought it was funny!!

  45. Catamount says: Mar 12, 2010 5:39 PM

    The Viagra Dome

  46. toe-to-toe bird law says: Mar 12, 2010 5:41 PM

    Popeye says:
    March 12, 2010 4:33 PM
    How about “5 Titles Stadium”
    ———————————————-
    I think the 49ers already had that name reserved. Plus, wouldn’t it just pale in comparison to the Steelers’ future home, “6 Rings Plus 3 Rivers Equals Roethlisberger Keep It In Your Pants Field?”

  47. TDHawk says: Mar 12, 2010 5:47 PM

    “…do what’s right..” That means it should rightly be named Landry Stadium to make amends (in tiny part) to the classless way they punted an NFL icon. But I’m sure Jerry will do whatever rakes in the big bucks, and I’m a Cowboys fan!

  48. TryTheVeal says: Mar 12, 2010 5:52 PM

    @GiantsDefenseRules
    Despite the glaring mistake your comment name is and was……Very well played…..

  49. .VoxVeritas says: Mar 12, 2010 6:12 PM

    “$90 for pizza and $66 for a 12-pack of domestic beer? He probably wants a half a billion for naming rights, which goes directly into HIS pocket, even though the taxpayers built the place.”
    Taxpayers paid $325 million to build it. Jerry Jones ponied up the difference (between $825 million and $975 million, depending on which estimate you want to believe). And it’s owned by the city of Arlington, not Jerry Jones. Jones pays $2 million per year to lease it. Common knowledge.

  50. .VoxVeritas says: Mar 12, 2010 6:24 PM

    By the way…
    “$90 for pizza and $66 for a 12-pack of domestic beer?”
    It’s $60 for a 20 inch pizza. Suite price, matter of fact it’s the same price that a 20 inch pizza cost in a Texas Stadium suite. You’re not going to see too many people in regular seats ordering a whole 20 inch pizza or a 12 pack of beer but whatever. Feel free to partake of the $5 beer singles and $8.50 Black Angus Cheeseburgers (fries included) since you’re not going to be in a suite anyway.

  51. .VoxVeritas says: Mar 12, 2010 6:25 PM

    “It would be funny if Dan Snyder bought the rights.”
    It would be funnier if Snyder showed that he STILL hasn’t learned his lesson and meddles the Redskins into another losing record. And you just gotta know that that’s how it’s going to pan out.

  52. .VoxVeritas says: Mar 12, 2010 6:26 PM

    “I like “Tom Landry Stadium”. Jerry Jones needs to make amends to how he gave the golden boot to a Texas Icon.”
    And how was that?

  53. Brewster says: Mar 12, 2010 6:27 PM

    Perhaps while he’s looking for a suitable sponsor they could call it:
    Mike Brown Field

  54. toe-to-toe bird law says: Mar 12, 2010 6:51 PM

    Popeye says:
    March 12, 2010 4:33 PM
    How about “5 Titles Stadium”
    ———————————————-
    I think the 49ers already had that name reserved. Plus, wouldn’t it just pale in comparison to the Steelers’ future home, “6 Rings Plus 3 Rivers Equals Roethlisberger Keep It In Your Pants Field?”

  55. jtigrrrr says: Mar 12, 2010 7:26 PM

    GIANTS STADIUM!
    What the heck…they own it as far as football goes!

  56. TryTheVeal says: Mar 12, 2010 8:24 PM

    Hell Vox….If The Skelator gets a really sweet deal on the naming rights, you could continue your bromance with him on a deeper level. Perhaps he could reduce the cost of your season ticket plan, or at least reduce the 8% interest on those that pay in installments….Oh wait, what was i thinking, actually going to the game would interfere with the internet troll thing you have going on…I like how you reference cost to a stadium concessions, as if you have first hand knowledge…He created the 29 buck party pass for fanboi’s just like you, half a mile away from the game action, but you can still admire those corn nuggets his dentist planted in his mouth on the big screen. Now please, do the due dilligence and post a link you somehow thinks make you ummmm…..famous.

  57. BwB says: Mar 12, 2010 8:30 PM

    @GiantsDefense
    you’re a big tool.

  58. .VoxVeritas says: Mar 12, 2010 8:52 PM

    “Hell Vox….If The Skelator gets a really sweet deal on the naming rights, you could continue your bromance with him on a deeper level. Perhaps he could reduce the cost of your season ticket plan, or at least reduce the 8% interest on those that pay in installments….”
    You can find me in the American Airlines Lounge when I’m there. Free of charge.
    “I like how you reference cost to a stadium concessions, as if you have first hand knowledge…”
    Well I should. I’ve actually been there. These are not state’s secrets, dummy.
    “Now please, do the due dilligence and post a link you somehow thinks make you ummmm…..famous.”
    Man, I must have hurt your soul with that comment. Tell you what, I’ll continue to do whatever I feel like doing, you do your “due diligence” (Note the correct spelling. Don’t use big words that you can’t spell) and continue to follow me around like the silly little bitch that you are with your silly little unimaginative name that you patterned after ME ME ME.

  59. TryTheVeal says: Mar 12, 2010 9:23 PM

    Like i said…Internet troll……I’m sure when you were born, mom and pop had aspirations for you….It’s really a shame how you let them down, but it is what it is….I’m sure the American Airlines suite in the best seat in the house in the brand spanking new stadium……….So, you went to every game, including the playoffs?

  60. TryTheVeal says: Mar 12, 2010 9:36 PM

    and another thing……..how does TryTheVeal…..correlate with voxveritas?.I don’t get it…Did jerry make you wiggle your ears again cause his balls itched?…

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