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Bills defend use of punting photo in ticket ad

The Buffalo Bills recently sent a flyer to 2009 season ticket holders urging them to renew their tickets for 2010. Nothing unusual about that.

But there was something a little odd about the photo the team used.

The photo shows Bills punter Brian Moorman in the foreground, standing in the Bills’ end zone, having just punted. In the distance is the stadium scoreboard, and printed on the scoreboard is an individualized message on which each ticket holder’s name is printed above the words, “Awaiting your return.”

That led some fans to question whether the Bills couldn’t have found a better photograph to use than one showing them punting out of their own end zone. One fan posted the photo online, called it “Absolutely pathetic” and the Bills’ marketing department “Morons,” adding, “This picture encapsulates exactly why I will not be renewing my season tickets this year.”

Deadspin was among the sites that picked up on the ad and pointed out that it seems fairly ridiculous to try to entice people to buy season tickets by showing them a photo of the Bills punting deep in their own territory in a game that would turn out to be one of the worst games of the 2009 NFL season.

The Bills, however, are defending their decision.

Andrew Major, the Bills’ executive director of marketing, told Pat McManamon of FanHouse the photo was “one of our best that included the scoreboard in the background.” And Moorman is a good player on the field and a good guy off the field, and the Bills wanted to highlight that.

So there’s the Bills’ explanation. But you can bet that when they sell 2011 season tickets, they’ll choose a player other than the punter.

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40 Responses to “Bills defend use of punting photo in ticket ad”
  1. Tsmith says: Mar 21, 2010 3:54 PM

    I understand what they were trying to do with the play on words but seriously, how did it not occur to anyone that they would catch crap for this
    just proves how bad that organization is

  2. venis2k1 says: Mar 21, 2010 3:55 PM

    Thanks for reminding me that the bills lost to the browns 3-6 in buffalo.
    Mckelvin fumbling the kickoff in the monday night opener would have also been a good choice.
    or how about Aaron Maybin and John McCargo rolling around in giant piles of money flipping the fans off…that would be just as effective.

  3. Poo Flinging Monkey says: Mar 21, 2010 3:57 PM

    Punting from their own end zone against the Browns, no less. When did the Bills hire George Costanza as their Marketing Director?

  4. HellsGrimTyrant says: Mar 21, 2010 4:00 PM

    Wore than that. That picture is from the Browns game. The Dawgs one that game OFF THAT VERY PUNT!

  5. Beastie Bills says: Mar 21, 2010 4:02 PM

    Well, he IS our best player….

  6. FloriosHairHat says: Mar 21, 2010 4:04 PM

    Maybe the Cowboys ad campaign should have a picture of Romo sitting on the turf after his botched hold… [ snicker ]

  7. Floyd the Barber says: Mar 21, 2010 4:05 PM

    And you wonder why they want to go to Toronto?

  8. this class sucks says: Mar 21, 2010 4:06 PM

    If you aren’t going to renew your season tickets because of that picture, than you aren’t a real fan of the team anyway.

  9. wwwmattcom says: Mar 21, 2010 4:10 PM

    I have more faith in Moorman than anyone else on the team. Fred Jackson should be the faceof the franchise currently.

  10. dirtyTHIRTY says: Mar 21, 2010 4:13 PM


  11. bigrig says: Mar 21, 2010 4:16 PM

    Can’t argue with “Truth in Advertising.”

  12. ttommytom says: Mar 21, 2010 4:19 PM

    The Bills don’t have anyone with Photoshop skills? You kidding? Anyone could edit in a swimsuit model or even Florio and make it look legit. It aint 1994 anymore. Unreal…

  13. vikesfan (orginal I know) says: Mar 21, 2010 4:25 PM

    Anyone also pick up on that they are punting against the Browns?

  14. EG says: Mar 21, 2010 4:25 PM

    lol…how is this any different than when Bills fans chant “MVP” every single time Moorman steps onto the field???
    it’s dumb to use this photo to urge ticket renewal, but it’s ok for fans to point out their best player is the punter???
    he’s a great player, one of my favorite Bills…. people just need to relax

  15. covercorner7 says: Mar 21, 2010 4:31 PM

    Their punter is their best player.

  16. gph1678 says: Mar 21, 2010 4:36 PM

    Must be a slow NFL news day……this is a lame story.

  17. Opie says: Mar 21, 2010 4:41 PM

    The point was made above: it’s 2010, a marketing department &, more specifically, the guy that’s getting paid $100,000/year to run this department should be held to a higher standard.
    On this site, players are taken to task for not knowing overtime rules, throwing interceptions, fumbles, etc. This move and subsequent “explanation” should end with this guy losing his job.
    No excuse for not knowing that you can use a different photo or taking a group of photo’s and putting them together with a picture of the scoreboard to make a customized photo to use for your marketing campaign.
    It’s your job and you get paid a lot of money and perks to do it right…….

  18. Justin says: Mar 21, 2010 4:56 PM

    I understand the meaning behind the punt/return thing and all but don’t they have somebody in their media department savvy in Photoshop? Why would you show that pic from your own end zone?

  19. NoVaRuss says: Mar 21, 2010 4:58 PM

    FloriosHairHat says: “Maybe the Cowboys ad campaign should have a picture of Romo sitting on the turf after his botched hold… [ snicker ]”
    Stewie: Ha ha ha! Oh gosh that’s funny! That’s really funny! Do you write your own material? Do you? Because that is so fresh. Tony Romo’s botched snap from 2007. You know, I’ve, I’ve never heard anyone make that joke before. Hmm. You’re the first. God what a clever, smart girl you must be, to come up with a joke like that all by yourself. That’s so fresh too. Any, any Titanic jokes you want to throw at me too as long as we’re hitting these phenomena at the height of their popularity. God you’re so funny!

  20. CanadianVikingFan says: Mar 21, 2010 5:05 PM

    Would it of mattered to the Bills fans if they were punting from their opponents 30? Honestly it’s not a big deal.

  21. toddzman says: Mar 21, 2010 5:24 PM

    I wish the rest of the team, especially skill position players were anywhere near the athlete that Moorman is……it is sad, but he is our best player!

  22. Lurch says: Mar 21, 2010 5:38 PM

    Somebody in Buffalo-land wasn’t thinking … and now the organization is trying to put their very best spin on it, as if yes … they actually thought this thing through before using the photo.
    So … if that’s true, then the message is … “send us your money for season tickets, but don’t expect too much in return.”
    From that perspective … it’s truth in advertising.
    Good luck Bills fans.

  23. jallen69 says: Mar 21, 2010 5:39 PM

    At least the photo was realistic. If they would have showed someone catching a touchdown, now that would have been some real B.S.

  24. Pastabelly says: Mar 21, 2010 5:40 PM

    Ralph Wilson is rolling over in his grave (yes, I know that he is still alive).

  25. Brewster says: Mar 21, 2010 6:00 PM

    So the Bills are one of two NFL teams whose Punter is their MVP?
    The other team………….The Raiders

  26. edgy1957 says: Mar 21, 2010 6:21 PM

    What’s the big deal. They got creative but apparently, their fans don’t get it (That includes a few people here). Maybe they should have used the opposition punter but I’m sure that they would have bitched about that as well.

  27. Rich says: Mar 21, 2010 6:26 PM

    You know whats worse?
    The Bills are punting out of their own endzone against…

  28. bobinpuertorico says: Mar 21, 2010 6:42 PM

    If they wanted to use a picture from the Browns game, they should have used Roscoe Parrish watching the Browns surround a ball the Browns punted and then Parrish touching it to make it a live ball. That turnover is what gave the game to the Browns.

  29. g_antonio says: Mar 21, 2010 6:48 PM

    I went to that game. It shouldn’t be called a game. More like a scrimmage. Brian Moorman is the MVP of the Bills… Who else could they put on there? He is the only player we didn’t boo at that game.

  30. Buffalo Hogan says: Mar 21, 2010 6:56 PM

    The only moron in this whole thing is me – for renewing my season tickets.

  31. BengalBruce says: Mar 21, 2010 7:12 PM

    Give me a break.
    You people have NO creativity.
    It’s no mistake that most football fans are complete idiots.

  32. StickyGreen says: Mar 21, 2010 7:14 PM

    If you are not buying season tickets because of a photo, you’re probably not the biggest fan anyways

  33. Brad Terryshaw says: Mar 21, 2010 7:56 PM

    Don’t forget, this is the same organization that used photoshop to remove Dick Jauron from the 2009 team photo, hired a 71 year old first time GM, and hired a coach I didn’t know was still alive. I can’t believe I ever followed this team.

  34. LongBall says: Mar 21, 2010 8:17 PM

    I guess they could not afford to have a picture of T.O. running out of the back of the end zone with the caption “We want you to return!” LOL!

  35. Ed in NJ says: Mar 21, 2010 8:19 PM

    As a Giants fan, I clearly remember every Sunday’s print ads for Giants TV games featuring Dave Jennings back in the late 70s and thinking how sad it was that our featured player was a punter.

  36. davidsaia says: Mar 21, 2010 10:24 PM

    The bills are the biggest joke in the league.

  37. Kevin from Philly says: Mar 22, 2010 8:43 AM

    What, you expected them to use a rare photograph of the Bills actually winning?

  38. Jim Bob says: Mar 22, 2010 10:37 AM

    Moorman is going to be one of a very select group of players on the Bills this season: Guys with Pro Bowls on their resume!
    What’s sad is that the Bills punter might be the best player that the Bills have.
    That’s the bigger issue above and beyond who they put on the ad.
    And honestly, I think it was pretty clever!

  39. footballnut says: Mar 22, 2010 2:21 PM

    How about the photo of McKelving getting ganged by Pierre Woods and Meriweather from the Pats causing his fumble?
    That is the play that has epitomized the franchise…

  40. Meldog says: Mar 22, 2010 2:32 PM

    I went to that game….it was pretty bad, but eveyone was so drunk in my section that no one cared. A guy was dressed in a velvet suit wearing a football helmet passed out in the stands. Fun times…..I don’t care how bad they do, Buffalo always has the best (worst) fans with an awesome tailgate party. I’ll be renewing.

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