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Jags extend their 30/30 Plan

Citing an “overwhelming public response,” the Jaguars have extended by two months a plan for encouraging long-term ticket sales.

The 30/30 Plan allows the purchase of three years of seats at 2010 prices, with a 30-month, interest-free payment plan.  They claim that the demand has been “unprecedented,” even as their fuel-gauge ticket meter shows that the tank is half-empty (or, for the eternal optimists in the crowd, half-full).

“The 30/30 Plan has been extremely popular with 40 percent of our
renewing season ticket holders and many new buyers opting for the
three-year deal,” said Jaguars CFO Bill Prescott in an item posted on the team’s official web site.

“Having prices locked in for three years and the convenience of
spreading payments, interest-free over 30 months, has proven to be an
attractive option for many fans.  We’ve decided to extend the deadline to
let as many fans take advantage of what we feel is one of the best
season ticket offers in all of sports.”

We’re glad that the Jaguars are coming up with new ways to coax more people to attend games.  But hyperbolic terms like “overwhelming” and “unprecedented” should be reserved for the day on which the tarps are removed from Jacksonville Municipal Stadium for something other than the Gator Bowl or the annual game between Florida and Georgia.

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28 Responses to “Jags extend their 30/30 Plan”
  1. Big Stretch says: Mar 31, 2010 9:34 AM

    If they can’t sell out with that deal they might as well pack up now and head for London

  2. Cereal Blogger says: Mar 31, 2010 9:36 AM

    The NFL should have put this franchise in Baltimore when they had the opportunity. We wouldnt have had to lure in Art Modell & everyone would have been happy.

  3. Art Vandelay says: Mar 31, 2010 9:39 AM

    When are they moving to LA?

  4. BaltimoreSports says: Mar 31, 2010 9:43 AM

    Why buy tickets for 3 years when their future in JAX is somewhat cloudy.

  5. Cliff says: Mar 31, 2010 9:43 AM

    Well, when you’re forced by local politics to build a stadium way too big for the local market, what do you expect? That stadium is bigger than most in the NFL, put it in the NFL’s smallest market and of course it’ll be tough to sell out. (and before anyone repeats the lie, GB is *not* the smallest market in the NFL).

  6. cheekychappmusic says: Mar 31, 2010 9:45 AM

    I hardly ever comment, but feel compelled to set the record straight about those tarps.
    With those tarps, the stadium is in the middle of the pack among NFL stadiums. It is not like the stadium is at the bottom!
    Without those tarps on the other hand, the stadium is NUMBER 5, bigger than other stadiums such as Gillette, home of the Pats. Don’t believe me?
    http://en.wikipedia.org/wiki/List_of_current_National_Football_League_stadiums
    If you wanna call out Jacksonville residents for not being able to afford tickets in a down economy in one of two states hit hardest (Florida and California), then go ahead, though I think that is crass. But find out how many teams have just as few or less going to their games in a smaller stadium. You will be surprised.
    One more thing: as a Dolphin fan living in Jax, who used to live in LA, I can tell you without a doubt that worse thing the league can do is to move a team, any team, to LA. The residents don’t care if they get one or not. Especially if they move a team to the middle of no place like City of Industry, CA. I was there when the last TWO teams moved.

  7. DJRYAN says: Mar 31, 2010 9:56 AM

    Oh yea, well maybe whatever team you like should be in Baltimore too.

  8. salty says: Mar 31, 2010 9:59 AM

    Soooooo what happens to my three years of tickets when the team move to LA / UK etc ???

  9. DRJ says: Mar 31, 2010 10:10 AM

    Think hard. Would the Jaguars be offering season tix for the next 3 years if they were moving? Don’t hurt your heads. I’ll help you. The answer is no. The gauge is only updated weekly and hasn’t been since last Thursday. The team has been averging around about 12% increases every week. You do the math. Oh yeah I forgot. Let me help. They need to sell 25K tickets. 12% of 25k is 3k. 25/3=8.33 So in two months….or at the end of May which ironically is the end of the 30/30 plan check back in and see what the gauge looks like. Now carry on with your stupidty.
    Cheers

  10. Poo Flinging Monkey says: Mar 31, 2010 10:14 AM

    If the Jagoffs want to sell more tickets, they’ll need to do more than lower ticket prices.

  11. Kenzster says: Mar 31, 2010 10:15 AM

    I know that Florio knows that the stadium that the Jaguars play in was built way before the Jaguars existed and was built for the Gator Bowl and the annual Florida and Georgia game. Thats why it is so big. If the Jaguars were to build their own stadium for NFL games only it would be built smaller like most NFL stadiums are. The Jaguars won’t have a bunch of blacked out games this year but I am hearing that the Bucs will have a lot of blacked out games so go pick on them. The Jags are finally marketing themselves to the fans this year instead of to corporate sponsors like they have tried doing for too many years in the past. The Jaguars have a strong fan base here near Jacksonville and we are stepping up to save our team . The Jaguars will thrive here in Jacksonville for many years to c0me and will not be moving, so stop hating on our Jaguars and fans because we are stepping up for our team just like good fans do.

  12. onesweetworld says: Mar 31, 2010 10:25 AM

    I wonder if people realize the stadium was built decades before Jacksonville had a team….

  13. Meldog says: Mar 31, 2010 10:33 AM

    There aren’t a lot of people who lived and grew up in Jacksonville for their entire lives. Most residents have moved there for one reason or another. I know two families that live there, one family likes the Bills and the other doesn’t care about football. One is from Buffalo, one is from Cincinnati. It will take some time for the team to build a fan base but I think it is on the way, especially since they are playing decent.
    It is a joke that an NFL game can’t be sold out. The stadium was a huge mistake. Don’t move the team, there will always be a void in that town and LA doesn’t deserve another chance.

  14. Cliff says: Mar 31, 2010 10:47 AM

    No, the stadium was *not* built before the team arrived. The old Gator Bowl was around and a small section of it was retained in the new stadium, but most of the stadium was built in 94/95. Regardless, the stadium was/is sized for the massive crowds of the FL/GA game. Put that stadium in most NFL cites (especially without gimmicks like PSLs) and it wouldn’t sell out there, either.

  15. brooks07 says: Mar 31, 2010 10:51 AM

    Too bad the Bucs don’t offer up a similar plan to fill their seats. Unfortunately The Glazers are too greedy to sell the next two seasons at current prices now and potentially leave money on the table.

  16. hhornets says: Mar 31, 2010 10:54 AM

    Hey Florio….do your research before you make the remarks “But hyperbolic terms like “overwhelming” and “unprecedented” should be reserved for the day on which the tarps are removed from Jacksonville Municipal Stadium for something other than the Gator Bowl or the annual game between Florida and Georgia.”
    Jacksonville’s Stadium without the seat covers is just over 76,000. Covering the seats makes the stadium more on par with other NFL stadiums at around 64,000.

  17. Kirmie says: Mar 31, 2010 10:58 AM

    cheekychappmusic: How the hell are Florida and California the two hardest hit states in this depression? Are you insane? Michigan’s unemployment rate in January this year was 14.9%. Califronia’s was 13.2% and Florida was 12.2%. Michigan got destroyed by this depression. The last time Michigan’s unemployment was below where California is now was January last year while this is the highest California and Florida’s unemployment rates have gotten. The only reason the Lions don’t sell out is because the team sucks. The economy will never stop sports in Detroit. Let that be a lesson to those Jags fans.

  18. jsweeney51 says: Mar 31, 2010 11:04 AM

    to the idiots who think the jags stadium was built “decades” before the city got a team: the old stadium was torn down in 94, except for a very small portion (the west upper deck). It was rebuilt as a brand new stadium and completed in the summer of 1995 with a capacity of over 73,000. The stadium was built so large not because it would bs easy to sell out for Jaguar games. The city mandated that it be built that way so it would hold a large capacity for annual Florida/Georgia games and the Gator Bowl.
    After several years the Jags had a hard time selling out one of the largest stadiums in the NFL in one of the smallest markets and the taps went on.
    Please do some research before spewing ignorance.

  19. Kirmie says: Mar 31, 2010 11:04 AM

    Oh, and Duval County Florida has only an 11.8% unemployment rate. Wayne County Michigan has drop their unemployment rate all the way to 15.7% from 19% in July. Jacksonville’s problem is having less than 1.4M people in the metropolitan area. The city itself is only about 100k people less than Detroit.

  20. edgy1957 says: Mar 31, 2010 11:11 AM

    Cliff says:
    March 31, 2010 9:43 AM
    Well, when you’re forced by local politics to build a stadium way too big for the local market, what do you expect? That stadium is bigger than most in the NFL, put it in the NFL’s smallest market and of course it’ll be tough to sell out. (and before anyone repeats the lie, GB is *not* the smallest market in the NFL.
    *****************
    In the first place, the city built the stadium for COLLEGE FOOTBALL, which is why it is so big. The stadium was built on the site of the old Gator Bowl and that sells out year after year and early on, the Jags put 72,000+ in the seats. As for your second statement:
    Interestingly, Jax is the 40th largest MSL while GB is 152nd. One has a listed population that is 4 times the other and no matter how you squeeze it, it still doesn’t come close. Even if you just wanted to count the “city” portions only, Jax is still SIGNFICANTLY bigger than Green Bay. I’ve been to both, believe me, Jax IS a bigger market.

  21. cbatchel says: Mar 31, 2010 11:55 AM

    Thats is one Sweet Deal, you lock in prices for 3 years and you can pay them with 3o payments.
    As a Colts season ticket holder I wish we had that. We have some no PSL’s and some of the cheapest tickets in the NFL but still I wish we had that plan. I just sent out my season ticket check last week $690 for the season, I’m on the 4th row of the upper deck 20 yd line. Great seats in brand new Lucas Oil Stadium, they went up $5 a game this year, last year they were $645.
    When I started getting them in 2001 they were $350 a season and I was on row 16 of the upper deck. In 9 seasons they went from $350-690 and i have moved down 12 rows. Of course they made the playoffs all nine seasons went to 2 superbowls and won one and built a new stadium. Still cheap though compared to other teams tickets in large markets like the Bears, Pats, Jets ticket prices. And some have those awful PSL’s.

  22. FalconsFan says: Mar 31, 2010 12:03 PM

    To those whining about Jacksonville being a transient city, most of the NFL cities are transient. Why not lay blame where it belongs, the Jags have put out an inconsistent product since their start, the owners haven’t invested in drawing in fans and what fans that do exist are very few and far between.
    The Dolphins will always be the kings of Florida, the Bucs run a distant second simply due to their Super Bowl win and the Jags fall somewhere in between UCF and USF in terms of popularity. It’s hard to compete in Florida when there’s far superior football being played by Florida, FSU, Miami, the Dolphins, etc. year after year.
    This is coming from a Falcons fan who understands living with inconsistency and epic failures, why can’t Jags fans just accept it as well?

  23. FalconsFan says: Mar 31, 2010 12:04 PM

    Let’s also not forget that the Jags and the local government saw the need for a bigger stadium due to the Super Bowl draw that they would get. Greed will eventually kill the Jags.

  24. Cliff says: Mar 31, 2010 4:04 PM

    Hey edgy1957, how can you possibly not count the Milwaukee area as being not in GB’s market? When you do, the actual ticket-buying market is what, 5-6 times as large as Jacksonville?

  25. viator says: Mar 31, 2010 4:45 PM

    The Jags aren’t going anywhere. We’ll net the fans needed to fill our stadium soon enough. The economy is bad here, I don’t care what number you put beside it. Don’t be so dense. 12 or 15, which is good? Neither, moron.
    Losing hasn’t helped, neither has drafting turds. The fans need something to embrace, a reason to fall in love with the team. They’ll get it this year. The Jags will draft Tebow, you can bet on it. When they do, ticket sales will increase dramatically.
    You can all turn your negativity to a more appropriate focal point, like the mirror. Get a life, you’re pathetic. It’s sad. Florio, as always, you can eat a dick. Enjoy…
    Go Jags!

  26. edgy1957 says: Mar 31, 2010 4:52 PM

    Cliff says:
    Hey edgy1957, how can you possibly not count the Milwaukee area as being not in GB’s market? When you do, the actual ticket-buying market is what, 5-6 times as large as Jacksonville?
    ******************************
    Do you actucally know any math? Seriously, when is 1.8 mil 5 or 6 times larger than 1.3. By your standards then Orlando must be part of Jax’s ticket-buying market, so that means that Jax’s market is now 3.3 mil vs 1.8 mil. Seriously, Green Bay is THE smallest market in the NFL by a wide margin. Of course, given that they so much closer why wouldn’t Milwaukee be part of Chicago’s ticket-buying market? Some of you guys…

  27. Bious says: Apr 1, 2010 7:57 PM

    Good god, what a bunch of balony.
    Just admit defeat. Your own city doesn’t want the team.
    Off to LA!

  28. cdh3626 says: Apr 4, 2010 10:05 AM

    cliff and edgy1957
    Let me try and calm you guys down. First off, Jacksonville is much larger than Green Bay. The issue is that Jacksonville is spread out. It is the largest city in the US in terms of area covered. Grren Bay has a great tradition and that is one of the reasons it is constantly sold out. The other issue is, They put a great product on the field year in and year out. Jacksonville plays a boring style of offense. Run, run, run and then Garrard misses a wide open reciever. The stadium was full at the beginning on the Jags career but has gone down to due an inconsistant team and a tough economy. The idea to put on the Tarps was a great idea but hasnt help fill the stadium due to the team. There are lots of Jags fans here, but there are also tons of Steelers, Bills, Bucs and Dolphins fans. Most of the games against superior teams are sold out, ie the Colts, Steelers and Pats. When it comes down to it, if you win they will come!

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