Citing an “overwhelming public response,” the Jaguars have extended by two months a plan for encouraging long-term ticket sales.
The 30/30 Plan allows the purchase of three years of seats at 2010 prices, with a 30-month, interest-free payment plan. They claim that the demand has been “unprecedented,” even as their fuel-gauge ticket meter shows that the tank is half-empty (or, for the eternal optimists in the crowd, half-full).
“The 30/30 Plan has been extremely popular with 40 percent of our
renewing season ticket holders and many new buyers opting for the
three-year deal,” said Jaguars CFO Bill Prescott in an item posted on the team’s official web site.
“Having prices locked in for three years and the convenience of
spreading payments, interest-free over 30 months, has proven to be an
attractive option for many fans. We’ve decided to extend the deadline to
let as many fans take advantage of what we feel is one of the best
season ticket offers in all of sports.”
We’re glad that the Jaguars are coming up with new ways to coax more people to attend games. But hyperbolic terms like “overwhelming” and “unprecedented” should be reserved for the day on which the tarps are removed from Jacksonville Municipal Stadium for something other than the Gator Bowl or the annual game between Florida and Georgia.