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Arizona Rattlers celebrate AFL's return by giving away tickets

The Arizona Rattlers are giving away free tickets for their April 16 home opener.  How many?  To quote my father-in-law when he asked me how many dead bodies were in the local cemetery, “All of ‘em.”

Yes, the Rattlers are making all 17,000-plus seats available at no charge for their game against the Chicago Rush.  Season-ticket holders will get a credit toward their accounts, and they’ll get dibs on additional free tickets.

“The Rattlers and our sponsors understand that times are tough for just about everyone,” team president (and former NFL quarterback) Danny White said.  “We wanted to do something special for the people of Arizona without asking for anything in return.  The Arizona Rattlers care about the community and are doing this as a way to do more than simply give it lip service.”

That sounds good, but it’s still a publicity stunt.  And while it’s not exactly the kind of business practice that will keep the
reincarnation of the Arena Football League from suffering the same
Bankruptcy Court fate as its predecessor, it’s a significant gesture
that could help kick-start interest in the reconstituted version of the indoor
war on the floor.

Meanwhile, a box of popcorn will cost $50.  And hot dogs will be available for $40 each.

We’re kidding about the last part.  We think.

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15 Responses to “Arizona Rattlers celebrate AFL's return by giving away tickets”
  1. aschwartz says: Apr 7, 2010 2:08 PM

    I am really glad the AFL is coming back. Growing up in Tampa I loved going to Storm games. The games were exciting and the atmosphere was good.
    Most of the time I went the tickets were given away free or really cheap but I often bought some food and paid for parking.

  2. Canyonero says: Apr 7, 2010 2:16 PM

    “it’s still a publicity stunt”
    By jove you’re probably right! The Rattlers must have ulterior motives. They probably want people to enjoy the game and next time BUY a ticket!!
    Such evil in the world…

  3. I Love Mick VIck says: Apr 7, 2010 2:21 PM

    This is a wack article
    Mike Vick 4ever

  4. FinFan says: Apr 7, 2010 2:32 PM

    What a great way to make money!!!
    ?!?!
    Hire a Marketing Agency!

  5. jd says: Apr 7, 2010 2:34 PM

    Does Arizona really need another football team that no one cares about?

  6. Deel says: Apr 7, 2010 2:52 PM

    It’s a least a good publicity stunt.

  7. nobodybeatsdawiz says: Apr 7, 2010 3:03 PM

    jd..your humor is awesome..where are you performing?

  8. Jeff says: Apr 7, 2010 3:12 PM

    What a great way to make money!!!
    ?!?!
    Hire a Marketing Agency!
    _______________________________
    I assume that ownership gets a cut of those $11 beers and $8 hot dogs they’ll be drinking and eating during the games

  9. raybin says: Apr 7, 2010 3:17 PM

    The Arena League has season ticket holders?

  10. FinFan says: Apr 7, 2010 4:07 PM

    I assume that ownership gets a cut of those $11 beers and $8 hot dogs they’ll be drinking and eating during the games
    ——————
    That might only help 25% of all their overhead!!! Renting the stadium, paying players, paying coaches, paying execs, paying gear people, paying janitors… etc.
    Pay someone $40k a year and make them a Marketing Exec that knows what hes doing… don’t give away tickets give away tshirts & plastic bobble heads and you will do better in the long run.
    They need to take lessons from BonJovi, he was a marketing genious!!! Gave away free concerts, shirts, balls etc. and hired pitch man Ron ‘Jaws’ Jaworski to use his mouth all around town. He also hired his buddys wife: Heather Locklear to show up looking pretty for fans.

  11. spyboots says: Apr 7, 2010 4:14 PM

    This is actually a good idea.

  12. mattgso says: Apr 7, 2010 5:24 PM

    Of course it’s a publicity stunt. Of course it’s meant to get fans to come back and pay for a ticket.
    What’s the problem with it?

  13. robert ethan says: Apr 7, 2010 5:30 PM

    Without all those freeloaders in the stands it would be a graveyard out there.

  14. edgy1957 says: Apr 7, 2010 6:28 PM

    FinFan says:
    That might only help 25% of all their overhead!!!
    ******************************
    So, how do $1 movie theaters stay in business? I know that the extra money that I would save would go toward a beer and a dog and if they have a full house, that would be fine. A full house would mean more than 6,800 more fans than they got in their last seasons of the AFL.

  15. Floyd the Barber says: Apr 7, 2010 7:22 PM

    Yet this story cost nothing – and somehow I feel ripped off, Florio.

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