New York Jets owner Woody Johnson says he won’t even consider cutting the prices of personal seat licenses in the team’s new stadium, even as more than 10,000 of them remain unsold.
“No, we’re not going to do that,” Johnson told the New York Post.
Personal seat licenses, which are fees that season ticket buyers must pay just to have the right to buy season tickets in certain sections of the stadium, can cost from $5,000 to $30,000 for club seats and from $4,000 to $20,000 for lower-bowl seats that aren’t in the club sections. A source told the Post that 17,000 PSLs remain unsold. Johnson said it wasn’t that many, but confirmed that it’s more than 10,000.
The Post raises the possibility that Jets games could be blacked out on local television, but that seems unlikely: If the team hasn’t sold all its PSLs by the start of the regular season, the club would presumably sell whatever seats remained as individual tickets, rather than face a local TV blackout.
But Johnson thinks PSL sales will work out just fine.
"[They are] fairly priced right now,” Johnson told the Post when asked about lowering the price. "[They’re] selling, and [they’re] selling right along our trendlines, so we’re good to go.”