In other words, it’s possibly not a one-shot deal.
The factors will include whether the thing actually sells enough copies to make it worth the effort of generating 128 pages of content, editing 128 pages of content, and then reviewing 128 pages of galley proofs. Twice.
Thus, for now, it’s a one-shot deal. And since you’re visiting the site on a Saturday, it means that you’re among the subset of PFT Planet who visit this non-work site while on non-work time. And so you’ll get the first look at the cover — and the first crack at pre-ordering a copy of the magazine at what likely will be a price lower than the newsstand charge.
And if you don’t know what a newsstand is, ask your grandmother.