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Pulling the sheet off the PFT mag cover

PFT2010_new13_stroke-1.jpgYes, we’ve decided to take a crack at the slowly-dying print industry.  But like a cold-weather Super Bowl, it’s a one-shot deal.

In other words, it’s possibly not a one-shot deal.

The factors will include whether the thing actually sells enough copies to make it worth the effort of generating 128 pages of content, editing 128 pages of content, and then reviewing 128 pages of galley proofs.  Twice.

Thus, for now, it’s a one-shot deal.  And since you’re visiting the site on a Saturday, it means that you’re among the subset of PFT Planet who visit this non-work site while on non-work time.  And so you’ll get the first look at the cover — and the first crack at pre-ordering a copy of the magazine at what likely will be a price lower than the newsstand charge.

And if you don’t know what a newsstand is, ask your grandmother.

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54 Responses to “Pulling the sheet off the PFT mag cover”
  1. Real Vikings fans wouldn't cheer for Favre says: Jun 5, 2010 11:01 AM

    I promised if you didn’t put Favre on the cover, I would order it and I’m a man of my word.

  2. says: Jun 5, 2010 11:04 AM

    So the idea is to get people to pay for a magazine full of information that they will be able to get off the internet for free? Maybe you can market it to doctor’s office’s they seem to be the only place I ever see magazines these days.

  3. blitzburgh1 says: Jun 5, 2010 11:11 AM

    Are you going to spin as much in the rag as you do on here?

  4. HarrisonHits says: Jun 5, 2010 11:12 AM

    Making an interview with Ratgini one of your cover stories isn’t going to help sell very many copies.

  5. mr_snrub says: Jun 5, 2010 11:13 AM

    I’m confused. How did you guys debate the overtime rule changes when all of you are on board for any form of overtime that isn’t pre-2010.

  6. jeffml says: Jun 5, 2010 11:14 AM

    Does that rag come in soft and double ply?

  7. blmonroe12 says: Jun 5, 2010 11:14 AM

    Great idea – good luck guys..
    I’ll def pick one up on the news stand, its about time some one besides my employer paid for me to view your content..

  8. rebdaddie1 says: Jun 5, 2010 11:15 AM

    Just ordered it and it better be good. Used my beer and wings money to buy it

  9. HowIronic says: Jun 5, 2010 11:20 AM

    Lol look at Ben Leber’s angry eyes.

  10. PhillyHouse says: Jun 5, 2010 11:23 AM

    I can’t believe it’s “old school” to buy a magazine. Anyway, I’ll buy one.

  11. stiller43 says: Jun 5, 2010 11:30 AM

    8 bucks for a magazine? And that’s cheaper than it will be on newsstands?!

  12. whatthehellisgoingonoutthere says: Jun 5, 2010 11:39 AM

    Change the font for on the cover. It looks amateur………

  13. cipher35 says: Jun 5, 2010 11:39 AM

    Actually, I am at work. I am not allowed to visit this site at home. My wife gets pissy when I read about football when it is not football season. Actually she gets pissy when I read about football during football season.
    Oh well, Good thing I have a job.

  14. Bird Man says: Jun 5, 2010 11:47 AM

    I’m pretty sure I won a free lifetime subscription to PFT a few months back…

  15. SecondBestDad says: Jun 5, 2010 11:47 AM

    $8 is cheaper than on the newstands? And then I have to pay $2 minimum to get it shipped to me?
    Um, no thanks.
    You know what they say about being greedy, right?

  16. Wardrivekeith says: Jun 5, 2010 12:02 PM

    With that cover … “Is this the season the Vikings grab the Saints by the balls?” … Hmmmmmmmmmmm.

  17. Cecil says: Jun 5, 2010 12:04 PM

    “The factors will include whether the thing actually sells enough copies to make it worth the effort of generating 128 pages of content, editing 128 pages of content, and then reviewing 128 pages of galley proofs. Twice.”
    Yeah, you know, when I was at the paper (now defunct) we’d put out a 55-page Friday Spotlight section every single week. And that was only about a quarter of the whole paper. And we weren’t owned by NBC.
    So, to sum: nut up.

  18. Ice says: Jun 5, 2010 12:06 PM

    Only PFT would put a picture of a guy grabbing Drew Brees’ junk on the cover of their inaugural magazine.

  19. Hound32 says: Jun 5, 2010 12:08 PM

    count me in . yes i am old school and will be buying one . its good to have a magazine close to your crapper . i do my best reading on my throne !

  20. SaintsBucsPanthersSUKK says: Jun 5, 2010 12:10 PM

    I pre-ordered 50,000 copies to ensure you come back next year if you wanna. The credit card on my PayPal account is in the name of William Gates III, but you can call me “Bill”.

  21. DAS says: Jun 5, 2010 12:11 PM

    Yippie, a whole magazine full of ViQueen ass kissing and Saints & Packer bashing. Florio, do you have pictures of Ebersol with Farm Animals?

  22. 56lightsout56 says: Jun 5, 2010 12:17 PM

    whats next Florio?
    Bubble gum cards?
    “oh look I got the Florio rookie card!”
    “wait what is that? his hair? it looks like a dead squirrel landed on his head”

  23. JaggedMark says: Jun 5, 2010 12:21 PM

    I will buy a copy the day I see the resurgent Detroit Lions on the cover.

  24. GaziVicious says: Jun 5, 2010 12:26 PM

    I would but i hate the Saints

  25. ImAManIm40 says: Jun 5, 2010 12:28 PM

    What a fresh, groundbreaking concept. You’ve really gone where noone has gone before on the topics, too.

  26. Occam says: Jun 5, 2010 12:30 PM

    Reading Florio articles without the user comments is akin to watching soft-core porn that’s been edited for television. Totally pointless.

  27. Topher says: Jun 5, 2010 12:30 PM

    Okay… so I have to pay $7.99 no big deal, its in line with the news stand.
    I have to pay shipping and handeling. Grumble, but I’ll do it.
    Okay so I have my credit card in hand and am ready to dish out $10 to reread what I have already read… but then I have to register.
    Grrr… this is getting annoying.
    Now I’ve registered and it isn’t accepting my username and password. Better check my email to see if I have to verify…. nope, no email.
    Check my spam filters… nope, no email.
    Try again. Nope, won’t accept.
    Well, that sucked.
    Put my credit card back in my wallet and go complain. Maybe I’ll see it at the grocery store and buy it.

  28. Tyler Rose says: Jun 5, 2010 12:38 PM

    Ok, I ordered your magazine. The car is in the driveway…. dry it with a soft rag when you are done washing it. Try not to wake me from my nap when you are cutting the grass. And for a year’s sub, you’re not going to get off so easy.

  29. Burritto says: Jun 5, 2010 12:41 PM

    I can’t wait until Florio talks about editing the magazine all summer, then we get the mag and see Rosenthal’s article:
    “10 Bset Free Agency Moves the Offseason”.

  30. Topher says: Jun 5, 2010 12:49 PM

    Ha! Burritto that was great!

  31. FoF says: Jun 5, 2010 1:03 PM

    Interesting that you put the NFCC game on the cover instead of the SB game. Why did you put the game in which NO needed bad calls from the Refs in order to win the game instead of the SB?

  32. CKL says: Jun 5, 2010 1:18 PM

    SecondBestDad says:
    June 5, 2010 11:47 AM
    $8 is cheaper than on the newstands? And then I have to pay $2 minimum to get it shipped to me?
    Exactly what I was thinking. I bought a bunch of preview mags yesterday and they were all 7.99 each and no shipping of course. 7.99 is NOT cheaper. Maybe if they would offer free shipping I would do it.

  33. liquidgrammar says: Jun 5, 2010 1:39 PM

    Florio, you jackass, this rag better be good! For 10 bucks I could have played hide the salami with Suzie down the street!!

  34. Chapnasty2 says: Jun 5, 2010 1:44 PM

    I hope Rosenthall doesnt edit it

  35. robert ethen says: Jun 5, 2010 2:18 PM

    The inaugural Ben Leber cover issue!
    Great stuff.

  36. IStateYourName says: Jun 5, 2010 2:21 PM

    Why buy the cow when you can get the milk for free?

  37. ArtModellsPimp says: Jun 5, 2010 2:25 PM

    Maybe my dentist will have it there, next to the Better Homes rags, by September.
    If you are editing this thing, Florio, I’ll have to hire a second grader to read it to me.
    Oh yeah… is there a Brett Favre centerfold?

  38. bucc19 says: Jun 5, 2010 2:43 PM

    Interesting that you put the NFCC game on the cover instead of the SB game. Why did you put the game in which NO needed bad calls from the Refs in order to win the game instead of the SB?
    whaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaastupid Viking fan, whatdid you expect the refs to do anyway? Give you back the ball after you fumbled 5 times? Call interference on the interception. The Queens have been skating by for years,fake stadium noise, tampering, steroid masking products,..whatexcuse will you have this year? You guys are the biggest whiners in all of sports. I don’t hear the Seahawk fans stillwhining, I don’t hear the people robbedby the Patriot (so called “cheating “) whining. You guys have whined for years, get over it already. THEY LOST calls happen and calls don’t. Whaaa f’n whaaa ya big babies. Joke fans of all sports.

  39. Bucfs says: Jun 5, 2010 3:00 PM

    You put Brees on the cover?
    He’s already on the Madden cover,
    man Florio you’re a f***ing sellout
    plus, last year you thought the redskins would go to the super bowl, there isn’t much credibility you have left
    please, don’t predict anything for the upcoming year it will only make you seem more stupid

  40. Jeff says: Jun 5, 2010 3:06 PM

    Go f*ck yourself, Fan of Football. Do you have a life, or do you go around 24/7/365 bitching about the Saints beating the Vikings?
    Have you ever been laid?

  41. HumbleNarrator says: Jun 5, 2010 3:16 PM

    You’re not just putting a new dust jacket on the left-over copies of “Quarterback of the Future”?

  42. ATLien says: Jun 5, 2010 3:19 PM

    I broke down and got it. I figure you need the dough to help buy Florio, Jr. a new drum set and/or send him to college…

  43. INVAIDUH says: Jun 5, 2010 3:30 PM

    can ya promise it wont be the same piece’o s#!t espn’s magazine is?

  44. Frunobulax says: Jun 5, 2010 4:04 PM

    $7.99 is fine, but $28.00 shipping (overseas)? You’ve got to be kidding me.

  45. bigrig says: Jun 5, 2010 4:15 PM

    If it doesn’t contain any of the not funny and misspelled comments from your groupies, what good is it?

  46. lskynard87 says: Jun 5, 2010 4:28 PM

    i ordered one..
    i think you your site is doing well Florio. I’ve enjoyed 99/100 articles i read on here, and you’ll never please everyone.
    Beside, in the Media, if you don’t have haters, you’re unsuccessful.

  47. efangule says: Jun 5, 2010 4:48 PM

    Print is dead. You should have just made a smart phone app and have it charge a monthly fee.

  48. Chapnasty2 says: Jun 5, 2010 5:09 PM

    I second Trytheveal and Occam

  49. Legend says: Jun 5, 2010 5:16 PM

    As a Raider fan, I’ll save my money. I already know all the quips and jabs you’re going to take. You smart-assed yourself out of my dollars. Genius.

  50. robert ethen says: Jun 5, 2010 6:44 PM

    First 100 subscribers have a chance to win a PFT monogrammed Paperboy cap with matching suspenders.

  51. archihouse says: Jun 5, 2010 9:00 PM

    Hey Florio, I’m working in Australia right now, and to top it off my wife’s an Aussie as well, so it doesn’t look like I’m coming stateside anytime soon.
    Any chance it can be posted internationally to…. Australia?
    Regards, a fellow West Virginian.

  52. Julius Brown says: Jun 5, 2010 9:33 PM

    I was ready to order this for $7.99 but Beckett wanting to charge an extra $2.07 for shipping. Forget it. I’ll see if the local Borders has it; even sales tax won’t be two bucks.

  53. INVAIDUH says: Jun 6, 2010 12:17 PM

    what Legend said……

  54. SaintsBucsPanthersSUKK says: Jun 6, 2010 2:37 PM

    Checked out the USA Today 2010 season preview mag at Target but they said the projected starting DT next to Peria Jerry is Jordan Babineaux, so they lost out on $7.99 – 10% off cover price + tax. Pre-ordered the Lindy’s 2010 with Matt Ryan on the cover but still need to pre-order the PFT, always get two or three different ones each year and flip through ’em while on the pot. Knowledge absorbtion is very efficient in the quietness of the room. Get NFL cheerleader photos for next year if there is a next year.

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