Skip to content

Jacksonville's naming rights deal doesn't mean team won't move

We’ve noticed a strange trend in the wake of the announcement that EverBank will pay $16.6 million over five years for the right to attach its name to Jacksonville Municipal Stadium.

Plenty of Jaguars fans assume that the development guarantees that the team won’t leave Jacksonville for at least five years, if not longer.

But, frankly, it means nothing.  The move creates $3.32 million in new money per year, a small percentage of the team’s total revenue.  It sells not a single new ticket.  And so it does nothing to address the more fundamental problem in Jacksonville regarding the long-term viability of a team there.

Is it bad news that a Jacksonville-based bank saw fit to establish a broader regional and/or national presence by attaching its name to an NFL venue?  No, it’s not.  (A year ago, a Jacksonville-based brewery opted instead to slap its name onto the football stadium in Miami.)  But it’s not good news, either, beyond the added revenue.

As to whether the Jaguars will remain in Jacksonville, it’s meaningless.  And for those of you in Jacksonville who choose to call me biased or a “hater” for pointing out that simple reality, you’d be making more valuable use of your time by, you know, purchasing tickets to games.

Permalink 105 Comments Feed for comments Latest Stories in: Jacksonville Jaguars, Rumor Mill, Sprint Football Live - Rumors, Top Stories
105 Responses to “Jacksonville's naming rights deal doesn't mean team won't move”
  1. Bdrunk says: Jul 28, 2010 2:35 PM

    “As to whether the Jaguars will remain in Jacksonville, it’s meaningless. And for those of you in Jacksonville who choose to call me biased or a “hater” for pointing out that simple reality, you’d be making more valuable use of your time by, you know, purchasing tickets to games.”
    ———————–
    FLORI-OWNED!

  2. Kay Bee says: Jul 28, 2010 2:36 PM

    Way to rain on the Jaguars’ fans parade. LOL

  3. Marty says: Jul 28, 2010 2:36 PM

    You are a stubborn guy, Florio. You have dug yourself into a position and you do not want to admit you might be wrong.

  4. Marty says: Jul 28, 2010 2:39 PM

    It means nothing? If they had NOT put their name on the stadium, you would have been citing the lack of a naming rights deal as evidence of a lack of financial viability.

  5. kdwalker says: Jul 28, 2010 2:39 PM

    Wow. Why do you hate Jacksonville so much. I knew you would find someway to spin this into a negative story. Unreal, Florio… This article just wreaks of anger stemming from the fact that reality has actually contradicted all of your other pieces-of-crap articles about the Jags moving next season. You’re unbelievable. Don’t be upset because you got this one completely wrong. And don’t hate the Jaguars because they’re going to stay in Jacksonville. Why are you so hell-bent on beating this dead horse???? What did Jacksonville ever do to you?

  6. bigrig says: Jul 28, 2010 2:40 PM

    If theyre gonna move, they better hurry up before the BiQueens beat them to LA.

  7. Jmcfly says: Jul 28, 2010 2:40 PM

    Statements like”It means nothing” tend to make us think you are biased to this team. Generating ANY revenue is a good thing right about now. Its sure better than not generating anything

  8. DRJ says: Jul 28, 2010 2:41 PM

    It doesn’t sell more tickets, but it does put revenue into the team that it doesn’t have to share with the rest of the league. All indications are the stadium will be sold out by 9/12 or so close that blackouts in 2010 won’t be an issue. Florio, if the ticket situation in Jacksonville is a issue for moving to LA where does that put Tampa Bay who is by far further in the ticket hole than Jax? When you only focus your blackout talks & moving to LA talks on one single team that is hating whether you realize it or not?

  9. wrekOgnize says: Jul 28, 2010 2:43 PM

    How rude.

  10. Alfie says: Jul 28, 2010 2:44 PM

    Oh come on. Talk about a reach for a headline. If you had something about an opt-out clause in the contract or something, sure it’s a mention.
    Give it a break. The Jaguars aren’t moving for at least 5 years.
    Wayne Weaver made it a point in his press conference to mention mulitiple times they’re not moving.
    Give it a rest. Why don’t you go talk about Tampa Bay, who’s in much worse shape ticket wise than Jacksonville. Funny how they’re getting ignored in all of this.

  11. jaxdolfan says: Jul 28, 2010 2:45 PM

    It is better to watch games on TV than to fight the crowds, deal with the elements and pay $500 for the privilege to do so.

  12. Jagface82 says: Jul 28, 2010 2:46 PM

    Jesus Florio, can you just give the team some positive press. I am in no way nieve enough to think this stadium sponsor deal will guaruntee the Jags staying here for good, but can we give some credit where credit should be due. In this week alone the Jags secured a stadium sponsor and a sponsor for their practice fields (Blue Cross and Blue Shield), which I have yet to hear any acknowledgement about (there’s a shocker). As far as tickets, they are over 90% retention on season ticket renewals and have sold over 13,000 new season tickets. We are approximately 5,000 tickets away from lifting the blackouts for every game and they have not released any half packs or single game tickets. I’m not saying the situation is perfect, but as a season ticket holder, I am very proud of the way the community has stepped up, local business has stepped up and now local corporate has stepped up. Please give me an update on the friggin Bucs or raiders and where they stand with their ticket situation.

  13. The Scott Mitchell Report says: Jul 28, 2010 2:46 PM

    Just wait until they sell the naming rights to Big Steve’s House of Ribs for $4000 in a few years.

  14. Jag4Life says: Jul 28, 2010 2:47 PM

    Obviously Florio you read the comments fans post on here. So read this. IF THE JAGS MOVE THEN THEY JUST MOVE. If any other team move then they just move. If and when it happens then it happens. The world will go on.
    I know you think it’s funny to talk about the same boring issue, but it’s irrlevent. When a team moves and there’s breaking news that an owner has decided to move then talk about it. Otherwise all you’re doing is proving how much you hate a city and organization like some scorned woman who’s boyfriend cheated on them. Instead of knocking a team why don’t you do something positive and help the situation. It’s not a joke to some of us.

  15. Ufanforreal says: Jul 28, 2010 2:47 PM

    Well I’m not a Jags fan but it is quite obvious that you are biased or a “hater,” more than likely both.

  16. jj jones says: Jul 28, 2010 2:49 PM

    ” (A year ago, a Jacksonville-based brewery opted instead to slap its name onto the football stadium in Miami.) ”
    This is not completely true. First, Landshark is brewed by Anheuser-Busch at their Jacksonville bottling plant. Not really a “Jacksonville-based brewery. I am sure you are also aware that Landshark lager is part of the Jimmy Buffett empire. You know the same Jimmy Buffett that owns part of the Miami Dolphins. And how long was the Landshark name on the Dolphins stadium? Six months?

  17. Bjorn Touraque says: Jul 28, 2010 2:50 PM

    I won’t call you a hater, but I will say that you have no idea what you’re talking about.
    There has never been any Jacksonville-based brewery sponsoring any stadium in Miami.
    Anheuser-Busch operates 5 breweries in America, one of which is located in Jacksonville. That’s the same as saying that McDonalds is based in Jacksonville.
    Also, they’re owned by InBev, from Belgium.
    Or, you could be referring to Bold City Brewery, but last I checked they weren’t sponsoring stadiums either.
    So, well, suck it. Suck a Bold City beer that is.

  18. HooskerDo says: Jul 28, 2010 2:51 PM

    Since I have tickets does that mean I can call you a tool still? Please say so! Btw, did you get the pro boner, I mean pro bono job being the photographer for Tebow’s underwear ads?

  19. villain_001 says: Jul 28, 2010 2:51 PM

    I lived in Jacksonville for 2 years, and it sucked. There is no fan base there. Everyone there is stuck up Gators arce to even notice they have a so called professional franchise there. Horrible teal uniforms dont help much to sell any merchandise. Clock ticking…. LA calling….

  20. richkotitte says: Jul 28, 2010 2:51 PM

    I’ve kept ALL of the Jaguars posts written by Florio over the past 48 months on PFT, and 96% were negatively BIASED against the Jaguars and or city of Jacksonville. That’s a SAD fact Mike. You HATE Jacksonville. We get it. Incidently, the 4% of POSITIVE posts dealt not with the Jaguars team as a whole or the city, but of MJD. Very SAD Mike, you can refute the facts. You’re a hater.

  21. gatorkevin says: Jul 28, 2010 2:52 PM

    As a Jags fan myself, I appreciate Florio — whoever he is? — giving so much attention to our small market team. No press is bad press.
    At the same time, I find it weird that he’s so concerned with pointing out every flaw of just one team in the entire sea of 32. It makes it seem like the guy doesn’t know football well enough to find anything else to talk about.
    None of this is surprising. Searching back through his most recent posts, he seems to be an average writer at best — nothing really impressive or thought-provoking by any means. Perhaps ruffling a few feathers is part of a plan to increase his name, who knows. It worked for Woody Paige….

  22. dafish says: Jul 28, 2010 2:52 PM

    Hey dipshit.
    The Jacksonville based brewery you speak of happens to be owned by a part owner of the Miami Dolphins (Jimmy Buffett). Plus, this is the Bible Belt. A beer sponsored stadium would not fly and quite frankly, I think it was a wise move on Weaver’s part to not take a 6 month sponsorship. It’s Landshark Stadium all season then the biggest game of the year they change sponsors? It smacked of desperation. Do you know the inner workings of Weaver? Did Landshark propose to sponsor the stadium? Please let us know since you have all the answers, you hack.
    Did you mention that Blue Cross Blue Shield has naming rights to the practice fields?
    When are you going to post that other teams are suffering worse than Jacksonville?
    Oh yeah, you won’t because that’s not your schtick.
    Now one piece of news that you conveniently left out that would have bolstered this bullflop into something closer to “news” than “opinion” is that there is a clause in the contract that EverBank gets $100K returned to them for every blacked out game. So feasibly they could on the hook for $12.6M.
    I don’t foresee 40 blackouts (remember preseason does not count toward blackouts and this 40 is based off the current 16 game regular season schedule).
    I’m with Hicken, we need to do the flip cards in the shape of a middle finger for the national media during the Broncos game.

  23. theonlyEAGLESfaniknow says: Jul 28, 2010 2:52 PM

    It’s not that you’re beating a dead horse, it’s the Jax fans don’t know the horse is dead.
    Mike Vick approves of this beating. Although he left just prior to, and regrets being in the wrong situation at the wrong time.

  24. Bun McSticky says: Jul 28, 2010 2:52 PM

    Nobody is moving to LA….LA hasn’t even broken ground on a stadium yet. Some of you are too stupid to understand that.
    Jacksonville should have never received a NFL team in the first place. Its financially weak and a poor, POOR TV market.

  25. potroast1212 says: Jul 28, 2010 2:53 PM

    EverBank pays $16.6 million over five years and will receive:
    – 20 Terrace Suite tickets for each home game.
    – 38 club seats for each home game.
    – 100 bowl seats for each home game.
    – 28 parking passes for each game.
    – Right to purchase up to 20 tickets to the Super Bowl.
    – Right to purchase up to 10 tickets to the NFL Pro Bowl game.
    – Four EverBank guests may accompany the team on eight regular season away games.
    – 100 tickets per season to away games.
    – Eight minutes of recognition during the Gator Bowl, Florida-Georgia football game and other games played at the stadium.

  26. Carly says: Jul 28, 2010 2:53 PM

    No, it doesn’t directly sell tickets, but what if it encourages a few more people to go out and buy season tickets? What if it convinces some people who were previously on the fence that Jacksonville is committed to the Jaguars?
    I have never once seen this site post the numbers that are made readily available on jaguars.com. Each Thursday, the “fuel gauge” is updated, tracking the number of season tickets sold to date. Factoring in group sales, which the Jaguars have accepted responsibility for, approximately 5,000 season tickets remain to avoid blackouts for the upcoming season.
    That’s incredibly manageable, especially with the end of July/early August historically being the best time for Jaguars ticket sales.
    Why must you consistently put a negative spin on anything related to the Jaguars? Your earlier story about Alualu is another great example. Talks might be moving slowly with him, but what about all the other first round draft picks that haven’t been signed yet? Is it worth noting that their talks are also moving “slowly” simply because they haven’t been signed at this point?
    For a team that hasn’t had a sponsor on their stadium since Altell, this is good news. Let Jags fans be happy about it. We understand it doesn’t guarantee they’ll be in Jacksonville forever, but it’s one more piece of the puzzle.
    I look forward to reading articles in the future where you’ll have no choice but to discuss the success that the Jaguars are having IN Jacksonville.
    For anyone interested in actual ticket sales stats: http://www.jaguars.com/fuel

  27. manoleisure says: Jul 28, 2010 2:54 PM

    The naming rights deal is a good thing for the Jags any way you slice it.
    I’ll be in sec 232 of Everbank stadium next year, watching Gene Smith’s Small College All-Stars try to compete with the big boys. The good news? We’re all but guaranteed a high draft choice next year. The better news? I hear there’s a qb at Southwest Saginaw Valley State that Gene has his eye on. True, no other NFL gm has the guy anywhere on their draft board, but you know Gene’s feel for the game is uncanny. All those years he was selling shoes he was dreaming up ways to construct a boring, anonymous, mediocre football team. After 3 or 4 more draft classes like the last 2 he will have succeeded, and the only people left in the stands will be the players’ families and the food vendors. Go Jags!

  28. jvd says: Jul 28, 2010 2:56 PM

    What Jacksonville based brewery are you referring to? Land Shark? It is a budweiser owned label that is brewed along with a million other gallons of all types of beer at the Jacksonville Budweiser plant. Really grabbing at straws Florio.

  29. Happy Gilmore says: Jul 28, 2010 2:59 PM

    This site really does decline every day.
    Florio, you appear to be nothing more than a petulant child with this kind of drivel.
    I guessyou think you’re doing the Howard Stern thing (love me or hate me just keep on listening, etc.), but what you’re really doing is driving fans like me away.
    Can anyone suggest another site for NFL news and rumors? One that’s like, you know, how this one USED to be?
    Disappointing…

  30. DRJ says: Jul 28, 2010 3:00 PM

    So IF the Jags move say in 20 years will you be saying I told you so? Is that how this parking lot prophet stuff works? Cause I have a thus saith the Lord, “The Jags aren’t moving.”

  31. rider-x says: Jul 28, 2010 3:01 PM

    wah wah wah Im not wrong

  32. NoGravyForSconnies says: Jul 28, 2010 3:09 PM

    not a chance the vikings move to l.a., ed roski already said the league told him the vikings are not one of the teams that can be considered for a move to l.a.
    but it might not be jax either. l.a. journalists think san diego is the frontrunner because they can get out of their lease on a year to year basis, and oakland is also a strong possibility.

  33. SliKRiK says: Jul 28, 2010 3:14 PM

    nobody cares nor follow the Jaguars! They would be welcomed to LA with open arms, they should just move there!

  34. DallasNiner says: Jul 28, 2010 3:15 PM

    Wait, there’s a football team in Jacksonville?
    Funny article Florio.

  35. redbuff34 says: Jul 28, 2010 3:16 PM

    Its funny that some people say stuff that they have no idea about the Jaguars the team isnt moving and then for the guy who mistakes Gene the GM for Wayne the owner who is the former shoe salesmen please get your facts right before you post . This site says stuff to make themselves look good and you can tell this post by Florio was in response to the comments that were made by fans . Cause most of there post is just copying and paste of newspaper articles.

  36. jj jones says: Jul 28, 2010 3:21 PM

    “manoleisure says:
    July 28, 2010 2:54 PM
    The naming rights deal is a good thing for the Jags any way you slice it.
    I’ll be in sec 232 of Everbank stadium next year, watching Gene Smith’s Small College All-Stars try to compete with the big boys. ”
    Only in SEC country are players from schools in the Pac 10, ACC and Big East considered “small college”.

  37. sean juan says: Jul 28, 2010 3:21 PM

    “The move creates $3.32 million in new money per year”
    You might want to look into where the other 25% is going.
    “It sells not a single new ticket.”
    Really? It has no influence on ticket sales? Completely wrong. It also puts a lot of tickets in the hands of EverBank.

  38. KM91 says: Jul 28, 2010 3:23 PM

    Actually, as part of the deal, they buy 100 bowl seats, 38 club seats, and 20 Terrace Suite seats. If you’re gonna be negative, er, realistic, at least use the facts on the same article that you reference.

  39. Ilovefoolsball says: Jul 28, 2010 3:23 PM

    Don’t worry Jacksonville your team is safe. Miniaturesota is gonna be moving to Los Angeles soon. The next city you have to be concerned with losing your team to is probably San Antonio.

  40. kdwalker says: Jul 28, 2010 3:26 PM

    And what a pitiful attempt at a cheap shot, Florio. Jimmy Buffett (the man behind LandShark Lager) freaking owns part of the Dolphins! He didn’t pass on Jacksonville anymore than he passed on any other city. He put one of his Brands on one of his other products…. What a sorry excuse for a journalist. If you want to ignore facts in favor of your preferred slant, you may be better received at FoxNews. I hope you get attacked by a Jaguar.

  41. Tinbender says: Jul 28, 2010 3:27 PM

    One problem with LA that everyone seems to overlook is that there are more football fans in Jacksonville then there are in LA. LA is NOT a football town. There’s too much other stuff to do. When was the last time the Radiers or Rams sold out even one game when they were in LA?

  42. harloeisdead says: Jul 28, 2010 3:32 PM

    You do realize that most, if not all, people who post here from Jacksonville already have season tickets? You are really reaching for this one, guy.
    Wayne Weaver has said damn near a hundred times that the Jaguars are NOT moving. Get over it already. It’s really quite pathetic. You’re not only losing your credibility as someone knowledgeable of the game of football; you’re losing your credibility as a writer. The Jags aren’t even in the worst situation in the STATE.

  43. HarrisonHits says: Jul 28, 2010 3:33 PM

    “but it does put revenue into the team that it doesn’t have to share with the rest of the league.”
    @DRJ ,
    Believe you are wrong and naming rights money is shared revenue. One of the things other owners were complaining about to Ralph Wilson when they were arguing over revenue sharing during the previous CBA negotiations was that he was refusing the sell naming rights and then complaining that shared revenue was too low.
    “I’ve kept ALL of the Jaguars posts written by Florio over the past 48 months on PFT, and 96% were negatively BIASED”
    @richkotitte,
    Other than the few dozen hard core fans the Jags fan base is perhaps the single least supportive in the league.
    Even the so called “sell outs” you have in your home stadium can only be achieved by covering what, 10,000, 15,000 end zone seats and pretending they’re not there ?
    Please. The city is not great, the fan base sucks, and the team will likely be playing home games at Wembly Stadium before that naming rights deal is up.

  44. NoGravyForSconnies says: Jul 28, 2010 3:35 PM

    the league doesn’t want to award a new franchise to l.a. because they want to keep it at 32 teams but they have been talking about contraction since the packers financial numbers came out so if the packers get contracted out of the league then l.a. might get a new expansion team.

  45. Alualuwho says: Jul 28, 2010 3:42 PM

    I would not come to Jacksonville if I were you, Florio…

  46. Marty says: Jul 28, 2010 3:44 PM

    Harrisonhits,
    Even after covering some seats up, the stadium is bigger than most NFL stadiums. It still holds 67,000. Secondly, our season ticket renewal rate this year was over 90% and we have also sold over 13,000 new season tickets, putting us just about 5,000 tickets per game short of having no blackouts this year.
    You really need to get your facts straight about Jacksonville.

  47. DRJ says: Jul 28, 2010 3:45 PM

    “but it does put revenue into the team that it doesn’t have to share with the rest of the league.”
    @DRJ ,
    Believe you are wrong and naming rights money is shared revenue. One of the things other owners were complaining about to Ralph Wilson when they were arguing over revenue sharing during the previous CBA negotiations was that he was refusing the sell naming rights and then complaining that shared revenue was too low.
    Nope I’m 100% right The revenue from naming rights is not shared. It’s 100% straight revenue to the Jaguars. Even the city of Jacksonville has given up there 4 mil share to the team.

  48. ltsteger says: Jul 28, 2010 3:46 PM

    With all due respect…you are a hack. You clearly don’t want to admit that you’ve been wrong on all things regarding Jax and you proved how good of a journalist you are with the Landshark comment.
    This is horrible journalism and I saw more talent in the toilet this morning

  49. jj jones says: Jul 28, 2010 3:47 PM

    “HarrisonHits says:
    July 28, 2010 3:33 PM
    Other than the few dozen hard core fans the Jags fan base is perhaps the single least supportive in the league.”
    Even though the Jaguars hit their rock bottom for attendance last year, they still averaged more fans than Detroit and Oakland. Look up 2008. They were 19th in the league for attendance.
    “Even the so called “sell outs” you have in your home stadium can only be achieved by covering what, 10,000, 15,000 end zone seats and pretending they’re not there ?”
    They did cover seats. The stadium is too big. The covered seats brought their capacity closer that of other smaller market teams like Cincinnati, Tampa Bay and Minnesota.

  50. CB' says: Jul 28, 2010 3:47 PM

    Florio your an idiot.
    if you have any b@lls you will post a story on something said on 1010xl radio by A Jaguars offcical about the ticket sales of the Jaguars :
    The Jaguars will have a very special guest in town next week. The FSR boys kind of got him to hint that it will be Roger Goodell for all the inovative ways the Jaguars have sold season tickets this year. IE: Team Teal, Teal Deal, 30/30 plan ect.. Apparently the league is very impressed with the Jaguars business model.
    But i doubt you got the N$tsack to post a positive story like that.

  51. manoleisure says: Jul 28, 2010 3:49 PM

    jj jones:
    if you follow the jags, you know good and well what I’m talking about. SIX D-2 football players over the last 2 drafts. NO OTHER TEAM IN THE LEAGUE IS DRAFTING DIVISION 2 FOOTBALL PLAYERS AT THIS RATE, and other teams do not have the same ticket sales problems that we do. there is nothing wrong with big time, “name” talent. however, it is appears as though Gene wants to make a name for himself, possibly at the expense of the franchise. he thinks he’s the next Bobby Beathard. here’s hoping he is, but I’m not holding my breath.

  52. gojev93 says: Jul 28, 2010 3:49 PM

    Florio, you really don’t have a clue. You are losing all credibility here.

  53. Duan says: Jul 28, 2010 3:54 PM

    Speaking as a Cleveland Brown fan – Jaguar fans, you better start attending games if you want to keep your team!
    At least in Cleveland, we show up rain, sleet, snow or hail – winning season or losing season.
    You guys even had a super bowl played in your city, START SUPPORTING YOUR TEAM!
    Because once it’s going, you might not ever be able to replace it!

  54. Randomjim says: Jul 28, 2010 3:58 PM

    ltsteger says:
    July 28, 2010 3:46 PM
    With all due respect…you are a hack. You clearly don’t want to admit that you’ve been wrong on all things regarding Jax and you proved how good of a journalist you are with the Landshark comment.
    This is horrible journalism and I saw more talent in the toilet this morning
    ——————————————————-
    Why were you looking in the toilet?

  55. jj jones says: Jul 28, 2010 4:00 PM

    “manoleisure says:
    July 28, 2010 3:49 PM
    jj jones:
    if you follow the jags, you know good and well what I’m talking about. SIX D-2 football players over the last 2 drafts.”
    I also watched every game last year and don’t know what the problem is. Every rookie got playing time and exceeded expectations.

  56. Marty says: Jul 28, 2010 4:04 PM

    You guys who keep taking shots at our fanbase seem to have no clue as to what is happening here. No clue.

  57. Bob Nelson says: Jul 28, 2010 4:05 PM

    This offseason the vikings testified they were the lowest in NFL revenue.
    The vikings lease of a stadium expires at the end of the 2011 season.
    No replacement stadium is planned or funded. It is too late to build one in time.
    The vikings have absentee owners who spend less than 30 days a year in Minnesota. They are not as committed to an area as the Jaguars.
    The Jaguars have less debt than the vikings.
    The vikings are far far more likely to move.

  58. trey says: Jul 28, 2010 4:06 PM

    The fact that you are a sports writer is well…questionable. The only thing you have to write about the Jags is that they might be moving to LA. This is another one of your baseless claims to support your agenda driven hate. It doesn’t suprise me really, I mean afterall; without your relentless trolling no one would even visit this garbage you guys call a site. Tell your mom I said hello…being how you’re still live in her basement

  59. manoleisure says: Jul 28, 2010 4:15 PM

    jj jones:
    the jags had the worst secondary and worst o-line of the Del Rio era last year. just because a player looks good in a uniform and company shills like vic ketchman say they can play doesn’t make it so. when teams stop relentlessly picking on cox and garrard isn’t scraping himself off the turf every play I’ll gladly admit I was wrong.

  60. jj jones says: Jul 28, 2010 4:15 PM

    “Duan says:
    July 28, 2010 3:54 PM
    Speaking as a Cleveland Brown fan – Jaguar fans, you better start attending games if you want to keep your team!
    At least in Cleveland, we show up rain, sleet, snow or hail – winning season or losing season. ”
    Really?
    http://www.cleveland.com/browns/index.ssf/2009/12/few_wins_fewer_fans_hurt_brown.html

  61. JagLife says: Jul 28, 2010 4:17 PM

    Florio…you empty headed animal food trough wiper. I fart in your general direction. Your mother was a hamster and your father smelt of elderberries.

  62. richkotitte says: Jul 28, 2010 4:17 PM

    @Duan says:
    “Speaking as a Cleveland Brown fan – Jaguar fans, you better start attending games if you want to keep your team!”
    The King, “I’m taking my talents to South Beach.”
    Stop hating and get over it. You’re bitter.

  63. chris says: Jul 28, 2010 4:18 PM

    UPDATE:
    JIMMY BUFFET DOES NOT OWN ANY PART OF THE MIAMI DOLPHINS OR THE STADIUM.
    HE IS PERSONAL FRIENDS WITH STEPHAN ROSS AND IT WAS A MUTAL AGREEMENT TO PUT THE NAME ON THE STADIUM AND IN RETURN HE WOULD SING AT SOME GAMES. IT WAS A WIN-WIN FOR BOTH OF THEM.i think!…

  64. jj jones says: Jul 28, 2010 4:27 PM

    “manoleisure says:
    July 28, 2010 4:15 PM
    jj jones:
    the jags had the worst secondary and worst o-line of the Del Rio era last year. just because a player looks good in a uniform and company shills like vic ketchman say they can play doesn’t make it so. when teams stop relentlessly picking on cox and garrard isn’t scraping himself off the turf every play I’ll gladly admit I was wrong.”
    What “Division II” players were part of the o-line or secondary? Oh yeah, none. Actually, I think Zach Miller was the only rookie last year from a “Division II” school and he had 20 catches.

  65. edgy says: Jul 28, 2010 4:30 PM

    I’m sorry but wouldn’t having Blue Cross and Blue Shield as a sponsor tell you that the team is on life support? :)
    Sorry, it was out there and had to be said.
    The deal is only 5 years and probably has an out clause so it really doesn’t guarantee that the team stays there but what might is if management made a better effort at putting a winning team on the field.

  66. 1JagFan says: Jul 28, 2010 4:32 PM

    this is crap, that is all

  67. NoGravyForSconnies says: Jul 28, 2010 4:44 PM

    “Florio…you empty headed animal food trough wiper. I fart in your general direction. Your mother was a hamster and your father smelt of elderberries.”
    florio, if this is true i think you owe all your readers an explanation.

  68. SayItAin'tSoFlorio says: Jul 28, 2010 4:49 PM

    Manoleisure:
    You must not know the difference between Division I-AA (now known as FCS) and Division II. As far as I can tell, they’ve only drafted one kid (Zach Miller, TE, Neb-Omaha) from a D-II school in the past two years.
    I’ll agree with you that there are a large number of draftees (7) from smaller schools, but all of the others are I-AA.

  69. harloeisdead says: Jul 28, 2010 4:51 PM

    “Even the so called “sell outs” you have in your home stadium can only be achieved by covering what, 10,000, 15,000 end zone seats and pretending they’re not there ?”
    You, sir, have absolutely zero idea as to what you are talking about.

  70. Marty says: Jul 28, 2010 4:51 PM

    “A year ago, a Jacksonville-based brewery opted instead to slap its name onto the football stadium in Miami.”
    That is absolutely not true.

  71. Patskins says: Jul 28, 2010 4:54 PM

    You’re a joke Florio and a bad one at that. The Jags are a sure thing to sell out the stadium this year! (Fact not hope)That’s more than you can say for about 4 to 5 other teams this year if not more. The only reason you comment on the Jags moving is because you don’t have any thoughts of oyur own. Be a real journalist and try and muster up enough thoughts of your own. You try and feed off the negativity that the rest of the sports writers are trying to create. Grow some balls and make an educated find for yourself! You sound very ignorant due to your lack of research and realization of what is really happening around here. You should be writing on how well the Jag fans have responded to your ignorant comments and that this is actually a feel good story. Pick on the rediculously bad draws like the Rams or Bills among others.

  72. sidewinder1 says: Jul 28, 2010 4:56 PM

    Florio.. you really need to stop obsessing on the Jacksonville thing. It’s bad for health..
    I even heard your desperate call in to a Jax sports radio program today to try to defend your weak position.
    You’ve already become a mentally deranged man because of this ..let it go..let it go….before it’s to late!!!!!

  73. florioeatsht says: Jul 28, 2010 4:58 PM

    Seriously Florio, shut up bro. Ok it might have been funny, or cool, or what everyone else is doing (ripping on attendance issues), but this is just stupid. It’s not even cool anymore…it’s like, SHUT UP already. DAMN. Why can’t you let a team have some good news for them without spoiling it. HORRIBLE journalism.

  74. Jag4Life says: Jul 28, 2010 4:59 PM

    Florio,
    As you can see, everyone sees you for the little rat you are. What did Jacksonville ever do to you for you to hate them so much? Oh, is it the fact that YOU have some stakes in it if the Jags move to LA. There’s been a rumor floating around for a while and from what I’ve been reading and hearing it seems to be true. Otherwise, with all of the teams having ticket problems(which by the way the Jags problem is sitting pretty good right now, but you won’t report that) and other teams are FAR worse than the Jags why do you only focus on the Jags.
    Obviously the rumor is true that YOU have some FINANCIAL GAIN if the Jags move to LA. All I can say to you is stay behind your nerdy computer and continue being a computer tough guy. You’ve underestimated the people in this city and you’ve got most of the readers on here that know nothing of Jacksonville hating Jax as much as you do. You don’t know anything about this organization except for what you read and post from Jaguars.com and Jacksonville Times.
    Why don’t you come down here and get the true story about the Jaguars organization in person so you can see what’s going on. But if you did that it wouldn’t put MONEY in your pockets by crating a negative buzz and pushing this team out of Jax to LA now would it!.

  75. Jaxuar says: Jul 28, 2010 5:02 PM

    Florio,
    I have my season ticket and still think you’re a Hater!!!

  76. mattforbid says: Jul 28, 2010 5:35 PM

    jax jaguars was the biggest mistake the nfl has made in a while. for some reason they got a team before baltimore who has had 15 consecutive sellout seasons, while jax has to cover up multiple sections with jaguar tarps. can’t wait til they’re the l.a. jags

  77. Hard_Eight says: Jul 28, 2010 5:37 PM

    You’ve got your “facts” so ass backward you’d think you were a lawyer posing as a viable Sports news outlet.
    I won’t go into the numerous ways you and all your minions are wrong about Jacksonville. The fine folks above have done a good job.
    But please, at least try to have a pinch of journalistic integrity and do a little fact checking. (Or figgirin’, you are from WV)
    Best thing to happen to Jacksonville this year?
    Naming rights to the Stadium…
    Sponsor for the Practice Facility…
    Lottery Deal…
    No blackouts…
    Nah. The Gator bowl dropped the Big East so we won’t be overrun by the toothless hillbilies on New Years again.
    Suck it and Go Jaguars.

  78. B1RD says: Jul 28, 2010 5:53 PM

    Dang Dude…How could you be pissing on our parade? I just saw a photo ( Thanks Taco Bill ) of you in the surf at Jax Beach up to your neck in water with a shark next to you also posing for the camera. But it looks like someones meat and potatoes are hanging from the sharks grill. Dang Dude…I’m sure that was a big deal for you ( ed note: It’s not a big deal anymore… she said ) drum roll cymbal crash thx smitty.

  79. JaxJagsFan says: Jul 28, 2010 5:53 PM

    Florio, it is kind of sad how ill informed you are. To be in the position you are, writing on topics important to some, you should be a tad bit more knowledgeable.
    http://www.bigcatcountry.com/2010/7/28/1592943/open-letter-to-mike-florio

  80. Reems31 says: Jul 28, 2010 6:11 PM

    Or maybe you could just do this thing called being objective, which last I heard, journalists were supposed to do

  81. SJT says: Jul 28, 2010 9:33 PM

    Okay, Mike. No hate. No arguments about opinion. Just facts. As others have pointed out, this post contains at least two clear factual errors (“Jacksonville-based brewery” and “not a single ticket”).
    Will you correct and/or retract? Or continue to let incorrect information sit underneath your name.
    The choice is yours.

  82. tecal2000 says: Jul 28, 2010 10:30 PM

    I swear to you guys, if i’m making this up i’ll cut my pecker off with a rusty knife! I banged Mike Florios girl in a Jacksonville hotel about five years ago. This is why he hates Jacksonville so much. I would ask Mike not to take out his frustration on the city of Jacksonville because the people of that city are innocent. What you need to do, Mike, is check your girl! By the way, that little red mark on her butt…? Well, you know, I got a little carried away.

  83. leopold332002 says: Jul 28, 2010 10:43 PM

    # mattforbid says: July 28, 2010 5:35 PM
    jax jaguars was the biggest mistake the nfl has made in a while. for some reason they got a team before baltimore who has had 15 consecutive sellout seasons, while jax has to cover up multiple sections with jaguar tarps. can’t wait til they’re the l.a. jags
    Hey you bitter Baltimore fan stop being a coward and accept the fact that we have a team.

  84. harloeisdead says: Jul 28, 2010 11:25 PM

    @mattforbid They got a team long after Baltimore lost theirs. Not saying Baltimore didn’t deserve their team, but when you compare owners, Weaver is considerably better than Irsay was. Don’t blame the city of Jacksonville for Baltimore’s past failures.
    Oh, and my favorite is the knock on the tarps. Feel free to scroll up and see that “even after covering some seats up, the stadium is bigger than most NFL stadiums. It still holds 67,000.” The annual FL-GA game is a great source of income for the city of Jacksonville and we need a stadium big enough to seat the gigantic crowds for one of college football’s biggest games every year.

  85. duvaljag91 says: Jul 28, 2010 11:56 PM

    Hey mike ill be there. Section 106. Since 1995. Go Jags. when we start winning in the next couple years all this talk will cease

  86. Jfan1 says: Jul 29, 2010 12:28 AM

    New headline for you PFT idiots:
    “Mike Florio Is A Douchebag”
    –I spoke with a source I know and trust, and they told me that Mike Florio is, in fact, a douchebag.
    Sounds like something you would write anyway…

  87. Jack in the Jack says: Jul 29, 2010 2:00 AM

    So you want to get personal, Florio? Especially after Mike Dempsey smacked you around on his radio show today…I’ll give you personal! Please stop whoring out your retarded looking son playing the drums on NBC’s website! It is not cute and yes he looks like he has one too many chromosomes! Face it you’re dead wrong in your L.A. assessment and you are lucky that the Mountaineer’s can’t play their bowl games in Jax anymore because I’ll squash you’re puny little head when I see you!

  88. Marty says: Jul 29, 2010 6:50 AM

    Florio says the naming rights deal doesn’t mean the team won’t move. Of course, that is correct. But it does make it a lot less likely.
    The Jaguars have a stadium lease that runs through 2030. The terms of the lease make it difficult to break without paying out an estimated $100 million to the city. The Jaguars can avoid that penalty if they prove they lost money for 2 out of the last 3 years. An annual infusion of $3 million make it a lot less likely they can prove they lost money.
    Florio really knows nothing about a lot of the stuff he writes about. That should be pretty obvious. And he’s a hypocrite. Because before the naming rights deal, he regularly cited the lack of a naming rights deal as evidence of the lack of financial viability of the NFL in Jacksonville. Now that they have a naming rights deal, he says it means nothing. And if we sell out the stadium this year, which is a growing possibility, what will he say then? That means nothing, too?

  89. jj jones says: Jul 29, 2010 8:26 AM

    Swing and a miss for Florio.

  90. honeyjag93 says: Jul 29, 2010 8:56 AM

    Again your wrong! Whether you want to admit it or not, this IS a big deal for the city of Jacksonville and the team! If I weren’t already a season ticket holder, I’d be more inclined to buy them since I know the team is not going anywhere anytime soon.

  91. sucmydckflorio says: Jul 29, 2010 9:22 AM

    so…. does this guy have a life?

  92. Koreyl25 says: Jul 29, 2010 9:57 AM

    Florio you are a tool! The Jags aren’t going anywhere. How many times does Wayne Weaver have to say it before it gets throught your thick head. It’s amazing they still let you write on this site.

  93. jaxtrafficguy says: Jul 29, 2010 11:13 AM

    Love Florio….cant let it go or stand being wrong about Jax…..Record number of season tix have been sold this off season…yes I know I know we lost a record number last year but no other team is boasting a recovery like Jax…and the fact is the naming of the stadium does make a difference..its a point of pride and a show of confidence in the Jags and their future in this city….and for you NFL snob in NY, DC and other big markets…..please compare your attendance and records with the Jags since 1996…I bet we are better on both counts……and IF L.A. would have supported a team when they had one, they WOULD STILL have one…..we like our fans, our city and our team just fine….follow us as we march into the playoffs!

  94. Ancient City Jag says: Jul 29, 2010 12:39 PM

    Florio you can spin it any way you want but you and all the other media haters out there won’t get their wish, the Jags are staying put.
    As many have already pointed out your article was laced with inaccurate information.
    1)Landshark is an Anheiser Bush product that happens to be brewed in Jax as well as all of it’s other breweries across the country.
    2) There are several other teams in the NFL that are far worse off on tix. Yet you never mention them. Why is that?
    3) It does sell tickets. Look at the contract & you will see that is includes 100’s of ticket sells. It also puts more confidence in the team staying that will translate into tix sales.
    Now to those on here that like to point out the Jags covering seats in the stadium. Everbank field seats over 75,000 fans and over 80,000 with temp seats that are installed for the UF/UGA game. That is far to big for one of the smallest markets in the NFL. In order to fill the stadium at it’s max would take around 7% of the population to fill the stadium. That is asking to much for any market i nthe NFL. The larger markets like Chicago, Houston, NY, needs less 1% of it’s population to fill the stadium.

  95. florioeatsht says: Jul 29, 2010 2:15 PM

    You know, initially I was mad at Florio because he is always claiming to be unbiased, but always seems to point to negatives (and never the positives) with select teams. What made me calm down was this fact: Florio is just like a blog writer. PFT is nothing more than just opinions, and not even real journalism. If I want that, I’ll go to SI, ESPN, ABC, CBSSports etc. These guys just write what they want, and sadly they have enough of a Monday morning quarterback following to think its coming from the mouth of John Clayton or something. Oh well, I can’t wait till Florio’s Vikes are the ousted team. Lolz @ Florio

  96. edgy says: Jul 29, 2010 3:19 PM

    Ancient City Jag says: July 29, 2010 12:39 PM
    Florio you can spin it any way you want but you and all the other media haters out there won’t get their wish, the Jags are staying put.
    ***************
    Couple of problems:
    3. They won’t purchase ANY tickets unless the team makes the playoffs OR for the Pro Bowl while the “100’s of tickets” apply to ROAD games.
    You should have stopped there because Green Bay fills up their stadium with much bigger % of the population.
    Just saying…

  97. jj jones says: Jul 29, 2010 4:27 PM

    “edgy says:
    July 29, 2010 3:19 PM
    You should have stopped there because Green Bay fills up their stadium with much bigger % of the population.
    Just saying…”
    Do you realize how many Packers season ticket holders are from Milwaukee?

  98. Ancient City Jag says: Jul 29, 2010 4:27 PM

    Edgy you are incorrect about tickets. Here is what Everbank gets for it’s money.
    EverBank pays $16.6 million over five years and will receive:
    – 20 Terrace Suite tickets for each home game.
    – 38 club seats for each home game.
    – 100 bowl seats for each home game.
    – 28 parking passes for each game.
    – Right to purchase up to 20 tickets to the Super Bowl.
    – Right to purchase up to 10 tickets to the NFL Pro Bowl game.
    – Four EverBank guests may accompany the team on eight regular season away games.
    – 100 tickets per season to away games.
    And with all due respect to Green Bay, Jax has far more things to do than Green Bay, especially in the Winter; Beaches, golf, Orlando is 2 hours drive, just to name a few things. Green Bay also has a much longer history and several generations of fans. We are just now having our first generation that grew up with the Jags hitting their 20’s. In another 20 years we will have at least 2 generations and their won’t be any issues. Also by then Jax should be around 1.5 to 2 million people.

  99. edgy says: Jul 29, 2010 5:28 PM

    # jj jones says:
    Do you realize how many Packers season ticket holders are from Milwaukee?
    ***************************
    99% of them? I take that’s YOUR assumption but they have a long waiting list that people in Green Bay and the immediate surrounding area are on because the Milwaukee people got their tickets when times weren’t as good for the Packers.

  100. edgy says: Jul 29, 2010 6:01 PM

    Ancient City Jag says: July 29, 2010 4:27 PM
    Edgy you are incorrect about tickets. Here is what Everbank gets for it’s money.
    *********************
    First of all, some of that is the RIGHT to purchase but I concede that they are getting tickets but if the people at Alltel were getting that same kind of deal then did they really add any tickets or simply transfer them from one entity to another?
    Really, stop with the “we’ve got more bs” because it doesn’t help Milwaukee with MLB or the NBA nor does it keep Miami from finding fans OR for Florida State from selling out.

  101. GoJags436 says: Jul 30, 2010 12:13 PM

    @ edgy: The deal with Alltel ended 3 years ago. So if the tickets are purchased by EverBank, it would be an increase since those tickets weren’t purchased by a corporate entity for the past 3 years.

  102. Dave The Panther says: Jul 31, 2010 5:31 AM

    Face it Jaguars fans. You Floridians are fair weather fans. In the late 90’s early 2000’s you had it going on. Now that the Fags are mediocre at best no one wants to buy the tickets. Their too busy watching WWE Wrestling reruns and Nascar to support your own team.
    Bottom Line the corporate sponsor on your stadium is only going to end up in Faguar trivia as the last stadium sponsor in J’ville.
    I wonder if London will change the team name to the Monarchs?

  103. ray_finkle says: Jul 31, 2010 1:57 PM

    Florida doesn’t need 3 teams and LA has proven they can’t keep a team. Jaguars need to move to Las Vegas. Games would be sold out for an eternity.

  104. Mike Daly says: Jul 31, 2010 11:46 PM

    Florida does need three teams. Las Vegas is a pit and does not deserve any team because it’s shown it can’t even support lower-level teams. The sponsor deal does secure the Jaguars to Jacksonville because they’d have to pay it back if they moved.

  105. elgatojaguar says: Aug 3, 2010 2:41 PM

    It’s obvious that Florio was jilted by one of our many beautiful women and now he hates our fair city. What on earth will he write about when we’re 11 and 5 and going to the playoffs. It doesn’t matter because soon people will realize that he has no talent and no insight. He’ll get fired and have to go to work somewhere they appreciate his pretty mouth.

Leave a Reply

You must be logged in to leave a comment. Not a member? Register now!