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Jags racking up more sponsorships

Though it remains to be seen whether enough tickets will be sold to allow more than one of the team’s home games to be televised in 2010, the Jacksonville Jaguars have had a good week, as it relates to the generation of revenue.

First came a naming-rights deal with EverBank, which will crank out $3.32 million in additional cash per year for each of the next five. 

The team also has unveiled a scratch-off lottery game, which will help raise even more money via what many regard as a voluntary tax on the poor.  (Hey, it’s a free country — and our freedoms include the right to piss away what little money we have, and on the other side of the coin to willingly and happily take it.)

Also, Blue Cross Blue Shield of Florida has purchased the sponsorship of the team’s practice fields, a deal that likely will include the placement on the team’s practice jerseys of a patch with the company’s logo.

As we discussed — at times in spirited fashion — with our good friend Mike Dempsey of 1010XL in Jacksonville on Wednesday afternoon, none of these developments will sell out the stadium.  But, as Dempsey pointed out, the momentum from these off-field developments has created a positive buzz around the team, prompting some locals to buy more tickets to the games.

So even if the franchise is making baby steps, baby steps are better than no steps at all.

Finally, in response to anyone out there who thinks that our willingness to call it like we see it (or repeating the dire observations of local writers and/or employees of the team) constitutes a “cheap shot” or proof that we “hate Jacksonville” or “hate the Jaguars,” we need to be clear on our views.  Jacksonville is a great town, and the Jaguars are a potentially great franchise playing in a very nice facility.  We hope the team stays in Jacksonville over the long haul, and that it thrives.

But with two viable projects in L.A. aimed at bringing a team back to town and increased talk of a team eventually landing in London, it’s hard not to regard any franchise that is struggling to fill up its stadium — whether the Jags, the Buccaneers, the Rams, the Raiders, or the Bills — as potential candidates to be moved to cities in which all tickets would likely be sold, in good times and in bad.

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49 Responses to “Jags racking up more sponsorships”
  1. Marv_Sleezy says: Jul 29, 2010 12:31 PM

    Who sponsors those huge tarps that cover all the unsold seats in the upper deck?? Thats prime advertising space.

  2. HooskerDo says: Jul 29, 2010 12:34 PM

    Alright, Florio said something nice. Whoever kidnapped Florio Jr, it’s time to hand him back over.

  3. SJT says: Jul 29, 2010 12:42 PM

    No “hate” from this Jags fan about your opinions, Mike. I merely asked you to correct the factual inaccuracies in your previous Jags post this week, which you have yet to do.
    In case you are curious why many folks do think that you have an anti-Jacksonville bias, a post like this is a great example. So far as I can see, it contains no factual inaccuracies, and we appreciate you publicizing the good news regarding another new sponsorship.
    You clearly made the choice, though, to lead with “bad news” or a “shot” or whatever you would like call it, regarding ticket sales. This despite the fact that the subject of this post is, in your opinion, entirely unrelated to ticket sales (Florio 101 – sponsorships do not equal ticket sales).
    It is the equivalent of starting a story, any story, about BP by mentioning the oil spill, even if the news is not related to the spill.
    Choices, Mike. You chose to keep inaccuracies in your last post about the Jags, and you chose to lead this more accurate, “good news” post with unrelated bad news.

  4. plt2006 says: Jul 29, 2010 12:45 PM

    Who are you and where is Mike Florio!
    Cue the “GIVE ME BACK MY SON!” clip of Mel Gibson from Ransom.

  5. mmarlette says: Jul 29, 2010 12:47 PM

    Wow…kind of speechless. Thanks for not being a d-bag Florio

  6. funi says: Jul 29, 2010 12:48 PM

    They will rack up frequent flyer miles when they move to L.A.!

  7. jj jones says: Jul 29, 2010 12:50 PM

    Tampa is in worse shape than Jacksonville in relation to ticket sales. And their owner is in a mountain of debt.
    But nary a peep is heard in relation to them moving. I don’t think Florio wants to lose his center stage seat at the Mons Venus if the Bucs leave town.

  8. robert ethen says: Jul 29, 2010 12:51 PM

    That’s without the large donation expected from the Escobar family.

  9. Joe Flacco says: Jul 29, 2010 12:56 PM

    Still can’t believe this city got a team before Baltimore. The Ravens have one of the best fanbases in the league, and this team can’t even sell out a stadium that is half-covered by tarps.

  10. richkotitte says: Jul 29, 2010 12:57 PM

    Mike’s family members are being held hostage by Jackson de Ville and Wayne Weaver. The ONLY possible explanation.

  11. fortzj says: Jul 29, 2010 1:01 PM

    Florio, you are unbelievable. You still take something positive and still have to mention LA. That just shows your bias. It is really uneccessary and unprofessional to mention the team possibly moving in just about every article you write about them.

  12. NAP says: Jul 29, 2010 1:04 PM

    Since when are the Bills having trouble filling up their stadium? 10th, 7th, 9th in attendance the past three years, respectively.
    Just because they usually fail to sell out the last game of the year when they’re eliminated from the playoffs and it’s 3 degrees outside doesn’t mean they have an attendance problem.

  13. rob20819 says: Jul 29, 2010 1:05 PM

    Florio you are such a frickin idiot. Whats with your fascination over trying to disparge the Bucs any chance you get – regardless of the fact that there is ZERO credibility to whatever the point of the day you’re trying to speculate about them on? You are the ONLY one who ever mentions them having to leave Tampa because of poor season ticket sales.
    This is a team that has soldout every game in the last 12 years – had a season ticket waiting list at the start of 2009 season of 80,000, and hasn’t been blacked out as much as even one game since 1997. This is also a team that is listed as the #8 most valuable NFL Franchise AND the #12 OVERALL of ANY SPORTS franchises….oh…and what team is #1…also a team owned by the Buccaneer ownership – Manchester United.
    Just because they had (1) down year recordwise while overhauling the entire roster – does’t make them a candidate to move…You are so misinformed its almost laughable. Your name garners NO RESPECT from anyone of the other networks – in fact youre the butt of a lot of jokes and inuendos by the hosts/guests on ESPN, NFLN, CBS….
    Get a life midget man!…I hear the still hiring small people for the dwarf toss at Charles Barkleys bar in O-Town!

  14. rob20819 says: Jul 29, 2010 1:12 PM

    another thing napolean…lets see…Forbes Most $$$ Valued NFL Franchise of those you called out in this article…
    OAK #32
    JAC #29
    BUF #26
    STL #25
    TB # 8
    Ummmm…the day they relocate will be the day you get some national respect – in other words…NEVER!

  15. slawsc says: Jul 29, 2010 1:16 PM

    It is all about context and perspective. Both sides are right about this issue. Jag suporters and Florio’s Jag hate (until this column). Yes I wish we didn’t have to talk about this (blackouts, moving) and we are almost there, but in reality we aren’t there yet until the tickets are sold, so you can say “fair game” to the cheap shots. What has been frustrating, as I have recently started reading this site, is the constant negative no matter what was occurring here in Jacksonville. Context and perspective. Reporting has been widdled down to one side or the other, instead of just the facts. That is the criticism I have and that perspective is always presented with your articles. This one was different, as it put the facts in context, but still outlines the realities. The tickets will be sold. Not yet, maybe not the week before, but I believe the tickets will get sold.

  16. HomoforRomo says: Jul 29, 2010 1:19 PM

    Escobar family donation???

  17. fldore says: Jul 29, 2010 1:21 PM

    Florio just doesnt get it….
    “But with two viable projects in L.A. aimed at bringing a team back to town and increased talk of a team eventually landing in London, it’s hard not to regard any franchise that is struggling to fill up its stadium — whether the Jags, the Buccaneers, the Rams, the Raiders, or the Bills — as potential candidates to be moved to cities in which all tickets would likely be sold, in good times and in bad.”
    Teams with attendance issues dont move!!!! They never have. Teams with stadium issues DO move! Some of those teams he mentioned have no problems with their current stadium situtation and the likelihood of them leaving is next to nothing!
    You know who does have a major stadium issue!? The Vikings! their lease is running out in a year or two. the locals refuse to build a new stadium. the owner has no ties to minnesota. not to mention the vikings generate LESS revenue than many of the teams florio listed including the jaguars. I think itd be crazy for a team like the Vikings to leave but if the Browns can, anybody can. Again, when it comes to teams leaving town, dont think attendance, think stadiums!

  18. Favre'sDirtyWranglers says: Jul 29, 2010 1:24 PM

    Drop your ticket prices

  19. HooskerDo says: Jul 29, 2010 1:34 PM

    Joe Flacco says:
    Still can’t believe this city got a team before Baltimore. The Ravens have one of the best fanbases in the league, and this team can’t even sell out a stadium that is half-covered by tarps.

    What’s more unbelievable is that you bitches still piss and moan 15 years later. Especially after you guys got a team the next year.

  20. chris says: Jul 29, 2010 1:34 PM

    re: rob20819
    DUDE, what planet you from? The Bucs have a Zero list of people for season tickets. They barely had 45k people in the stands last year. As a matter of fact, there were more actually people in the pre-season game against the Dolphins then there were during the season. The Bucs ownership is deeply,deeply in-debt. Could they sell the team to someone that would want to relocate it? Yea it is a possiabilty,but doutful. The Bucs ticket dep’t is literly beggin people to buy tickets. And as widely reported the Bucs owership bought all the remaining tickets last year to avoid a blackouts but wont this year.
    facts:
    2009 Raymond James stub count
    Date Opponent Attendance
    Aug. 27 Dolphins 46,690
    Sept. 4 Texans 42,628
    Sept. 13 Cowboys 61,182S
    ept. 27 Giants 54,576
    Oct. 18 Panthers 42,847
    Nov. 8 Packers 53,599
    Nov. 22 Saints 49,542
    Dec. 13 Jets 49,320J
    an. 3 Falcons 46,203

  21. headrush4you says: Jul 29, 2010 1:35 PM

    Jacksonville Jaguars won’t be in Jacksonville much longer…

  22. jj jones says: Jul 29, 2010 1:48 PM

    “headrush4you says:
    July 29, 2010 1:35 PM
    Jacksonville Jaguars won’t be in Jacksonville much longer…”
    False

  23. HooskerDo says: Jul 29, 2010 1:51 PM

    rob20819 says:
    “…- had a season ticket waiting list at the start of 2009 season of 80,000,…”
    http://blogs.tampabay.com/bucs/2009/04/slow-ticket-sales-not-a-new-problem.html

  24. Jack in the Jack says: Jul 29, 2010 1:56 PM

    headrush4you
    Your right the Jaguars won’t be in Jacksonville much longer…They have 10 road games this year (including preseason) and 10 next year and 10 next etc…MORON!!!
    And the Baltimore fans…you still need hugs… wah, wah, wah, sniff, sniff, waaaaaahhhhhhh! Ew, ew, we sell out eeevery year, ew, ew!

  25. ravens53 says: Jul 29, 2010 2:06 PM

    The NFL did not want to put a new team in Baltimore because the town had already lost a team TWICE. Things get bad, no wagon to jump on-those loyal fans stop showing up. What a fan base, just ask the Baltimore Bullets.

  26. rob20819 says: Jul 29, 2010 2:13 PM

    chris – just the facts idiot (although Chris is probably Florio – one in the same)
    12 years of consecutive sellouts
    0 Blackouts
    #8 Most Valued NFL Franchise
    #12 Most Valued SPORTS Franchise overall
    Tampa – 4 time Super Bowl Host
    The Tampa Bay area CLEARLY can support this team. The biggest problem last year was their local ecomomy was hit much harder than most of the country – that combined with a rebuilding year brought smaller crowds – still sellouts however they acheived it.
    Those stamds will be filled again and the waiting list will again grow.
    So just step away from the crack pipe…there not going anywhere.

  27. Bradenton Buc says: Jul 29, 2010 2:14 PM

    The Bucs are not going anywhere, but up.

  28. rob20819 says: Jul 29, 2010 2:18 PM

    So HooskerDoo….you believe some hack from the local rag?
    FACT: 8 Home games 2009…
    FACT: 8 Sellouts
    FACT: 0 Blackouts a-hole
    Btw…
    how many SB’s your city successfully hosted?
    how many SB’s your team won?
    how many times did you flunk 6th grade before giving school up all together?

  29. WarrenMoonGOAT says: Jul 29, 2010 2:20 PM

    was i the only one who read the second to last paragraph and thought it was pure sarcasm

  30. rob20819 says: Jul 29, 2010 2:24 PM

    HooskerDo …don’t be a hater…
    what a joke of a sports city you live in – lost the 1st team…hmmm maybe thats where the hate comes from….hahahaha!…would suck to live in Baltimore…the whorioles…no hockey…no basketball…no really nothing….oh and which team won a super bowl last…ummm that would be the Bucs you sorry loser!

  31. dafish says: Jul 29, 2010 2:26 PM

    Joe Flacco says:
    July 29, 2010 12:56 PM
    Still can’t believe this city got a team before Baltimore. The Ravens have one of the best fanbases in the league, and this team can’t even sell out a stadium that is half-covered by tarps.
    ————————————————
    I cannot for the life of me fathom why B-more fans cry about getting a team after Jacksonville. Dude. You had a ready made team, no assembly required, no growing pains, none of that. And what do you have that NONE of the expansion teams from 95-present have? A Lombardi Trophy and a perennial power.
    Quit your bitching.
    I think in the final analysis, you guys made out the best of any of the franchise shifts, and that is factoring in that you did not have a franchise quarterback for the first 10 or so years you hijacked the Browns.
    Also, please do some research on the tarps before spouting off. Now way we’re going to fill a nearly 80K stadium aside from Florida Georgia, Gator Bowl, Monster truck shows, and Joel O’Steen. All once a year events.

  32. harloeisdead says: Jul 29, 2010 2:26 PM

    How many times do we have to shoot this tarp crap down? Yes, there are tarps on some seats. With the tarps on, the stadium still holds 67000, which is more than most stadiums. No matter how many tickets sell, they won’t lift them. But they need the seats under the tarps for the annual FL-GA game, a gigantic source of income for the city of Jacksonville. Educate yourselves, morons.
    Props to Florio for improving on this post. No, he hasnt changed his stance. Yes, he still has a point. But he managed to say it in a way that wasn’t personally insulting to his followers from the area.

  33. Jags2TheBowl says: Jul 29, 2010 2:43 PM

    Yesterday I made a comment on the other Jaguars article about the Everbank deal… What a surprise that they did not post it. They must have read it though as Florio is trying his hardest ( and I mean his hardest) not to dis the Jaguars in every post about them. I provided him with a few facts regarding ticket sales/ renewal rate as well as what actually was said during the press conference about Everbank because he clearly didn’t watch it. (Probably to busy finding articles to regurgitate) He just might have done some research and realized he had no idea what he was talking about. Hey Florio if you get this: my offer for a free ticket to any Jags game of your choice is still on the table. I just wont be sitting anywhere near you in a stadium full of fans who think you are full of …..

  34. HooskerDo says: Jul 29, 2010 2:43 PM

    Lol oh no you called me an a-hole and suggested I didn’t make it past the 6th grade!
    But since you asked Mr. Internet Tough Guy…
    Yes, I’d rather believe some ‘hack’ then someone who actually believes there are 80K die hard buck fans climbing the gates to get into a sold out stadium.
    Jacksonville hosted 1 super bowl. Not sure how it wasn’t successful as that seems to be what you’re getting at. But I also don’t see how hosting super bowls has anything to do with your actual team and/or attendance.
    And Jacksonville hasn’t won any Super Bowls. Oh no! I guess Jacksonville and the other 13 teams without a super bowl win will just have to pack up and move to L.A.

  35. HooskerDo says: Jul 29, 2010 2:45 PM

    # rob20819 says:
    HooskerDo …don’t be a hater…
    what a joke of a sports city you live in – lost the 1st team…hmmm maybe thats where the hate comes from….hahahaha!… would suck to live in Baltimore…the whorioles…no hockey…no basketball…no really nothing….oh and which team won a super bowl last…ummm that would be the Bucs you sorry loser!

    Are you implying I’m from Baltimore?

  36. rob20819 says: Jul 29, 2010 2:55 PM

    HooskerDo….my bad….sucks even worse that you live in Jax….been there – done that…so sorry for you.
    Just wondering…
    how many Hockey teams Jax have?
    how many Baseball teams Jax have?
    how many Super Bowl rings Jax have?
    how many A-holes Jax have?….wait I know that answer…at least one – HooskerDo

  37. jj jones says: Jul 29, 2010 3:02 PM

    “rob20819 says:
    July 29, 2010 2:18 PM
    So HooskerDoo….you believe some hack from the local rag?
    FACT: 8 Home games 2009…
    FACT: 8 Sellouts
    FACT: 0 Blackouts a-hole”
    8 Sellouts? Check your numbers again. You may not have had any blackouts but they certainly were not sellouts. The Glazer family was nice enough to eat the remaining tickets to get the games on TV. That is not the case this year. They even came out and said there will be blackouts in 2010.

  38. Ufanforreal says: Jul 29, 2010 3:14 PM

    # rob20819 says: July 29, 2010 2:18 PM
    So HooskerDoo….you believe some hack from the local rag?
    FACT: 8 Home games 2009…
    FACT: 8 Sellouts
    FACT: 0 Blackouts a-hole
    Btw…
    how many SB’s your city successfully hosted?
    how many SB’s your team won?
    how many times did you flunk 6th grade before giving school up all together?
    —————————————————
    OH YAEH, my daddy can beat your daddy up.
    GROW THE HELL UP.

  39. rob20819 says: Jul 29, 2010 3:16 PM

    I dont care how they did it – they games were all televised and according to NFL rules – unless a game is SOLD-OUT 72 hours prior to kickoff – the game WILL be blacked out.
    Now I’ll try to type s-l-o-w-e-r so you can u-n-d-e-r-s-t-a-n-d….how many games sold-out?…come on you can do it….
    Here…I’ll help with the math…1+1+1+1=1+1+1+1=8 SELLOUTS
    Any questions?

  40. HooskerDo says: Jul 29, 2010 3:16 PM

    Hockey – 0.
    Baseball – Do the suns count? Nah, they don’t. 0.
    Superbowl Wins – 0.
    A-holes – Actually a lot. I can’t lie about that either. And you’re right, I am one.
    I don’t want to keep you from asking more questions, but I gotta know, what’s it like having played for the Bucs (I bet your ring looks awesome btw!), Lightning and the Rays? Also, did you feel a great sense of accomplishment when you personally hosted all those superbowls? I bet that took a lot of hard work. Oh wait, YOU didn’t do shit. Congrats on stroking your e-penis to the accomplishments of others.
    Oh, and St. Louis won 1 super bowl too. (Granted it wasn’t as recent as your personal win) But that doesn’t mean they’re good, does it?

  41. brasho says: Jul 29, 2010 3:23 PM

    jj jones says:
    July 29, 2010 12:50 PM
    Tampa is in worse shape than Jacksonville in relation to ticket sales. And their owner is in a mountain of debt.
    But nary a peep is heard in relation to them moving. I don’t think Florio wants to lose his center stage seat at the Mons Venus if the Bucs leave town.
    _______________________________
    Their owner is in a mountain of debt, just like any owner of any other company, because he owns the Bucs (#12 most valuable sports franchise in the world) and ManU (#1 most valuable sports franchise). The Bucs sold out all games last year (mysteriously they did but somehow it happened) and with an improved squad this year more fair-weather fans will want in on the action.
    Anyhoo-the Bucs stadium lease WILL NOT let them out, it was built for them.
    As for not hearing a peep about the team moving… you’re right, only an idiot would claim the Bucs might move… which reminds me of the one place that has speculated they could move…. PFT.

  42. rob20819 says: Jul 29, 2010 3:32 PM

    nope….never played for Bucs, Rays, Lightning…not the point – the fact is still 8 games – 8 SELLOUTS – ZERO blackouts…#8 Most Valued NFL Franchise. Btw – JAX? #29.
    So again, what part of those FACTS can’t you wrap your mind around?

  43. Marty says: Jul 29, 2010 3:37 PM

    The Bucs aren’t moving. But to be fair and accurate, the reason the Bucs games were televised last year was because the Glazers bought up the remaining tickets. They weren’t real sellouts, they were fake sellouts.
    Not trying to slam the Bucs, they are a great franchise and they are not going to move in a million years. Just trying to bring a little accuracy to the argument.

  44. rob20819 says: Jul 29, 2010 4:05 PM

    Marty:
    I agree….Glazers DID buy up remaining tickets…but for those who aren’t ticket holders – that meant NO Blackouts.
    Main thing to remember is
    #1 – you’re 100% right…Bucs will NEVER move elsewhere.
    #2 – fans will be back when product improves…that starts this year.
    Go Bucs!

  45. Bious says: Jul 29, 2010 4:06 PM

    Fact is, Jacksonville has been given a solid team throughout its short history and has failed MISERABLY in supporting it
    They had their chances to keep it there but have not followed through
    I have no problem moving them to LA or elsewhere

  46. jj jones says: Jul 29, 2010 4:11 PM

    “rob20819 says:
    July 29, 2010 3:16 PM
    I dont care how they did it – they games were all televised and according to NFL rules – unless a game is SOLD-OUT 72 hours prior to kickoff – the game WILL be blacked out. ”
    The games only sold out because the owner wrote them off. Are you not getting this? The Tampa fans failed to sell the stadium out. I understand you are in denial.
    Jaguar fans were in denial too. Wayne Weaver used to the same thing. He used to buy the needed tickets at the deadline and magically the game would appear on TV. Last year he stopped and 7 of 8 games were blacked out. It led to rumors of a possible loss of the team.
    That led to a renewed effort by the fans of the team, the local government and the business community in Jacksonville to sell tickets. This has helped the Jaguars sell a record number of season tickets and put within reach, the hope that we will not have any blackouts this year.
    So in 2010 when a majority of Bucs games are blacked out, you might get a reality check as well. But, hey. At least your baseball team might be playing deep into October.

  47. jj jones says: Jul 29, 2010 4:23 PM

    “Bious says:
    July 29, 2010 4:06 PM
    Fact is, Jacksonville has been given a solid team throughout its short history and has failed MISERABLY in supporting it”
    They were 19th in the league in attendance in 2008. I guess 13 other fanbases failed more miserably.

  48. harloeisdead says: Jul 29, 2010 5:03 PM

    # Bious says: July 29, 2010 4:06 PM
    I have no problem moving them to LA or elsewhere

    Oh, okay, cool. Didn’t realize you bought the team from Weaver, or paid the city of Jacksonville the nearly $100 million it would require to move said team. Thanks for playing, now go find another conversation to join in which no one asked for your dimwitted, uneducated opinion.

  49. jwp says: Jul 30, 2010 12:17 AM

    meh…We live in Florida…not selling out comes with the territory…see EVERY PROFESSIONAL TEAM IN THE STATE (take a good hard look at the empty seats at Dolphin “sellouts”)
    We have nothing to explain and apologize to no one. I guess if I lived in a sucky state with nothing else to do, I’d be more concerned about the STATE’S attendance problems.

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