When we saw the item in SportsBusiness Daily touting an item in USA Today regarding changes to the crowd noise procedures at NFL stadiums starting this year, we thought it looked familiar.
So we fired up the surprisingly efficient and accurate search mechanism at PFT and we found that SportsBusiness Journal first reported the news of crowd noise changes way back in March. The new item breaks no new ground; instead, it merely reiterates what Daniel Kaplan reported four months ago — teams will be permitted once the 40-second clock starts ticking to use video messages to get the crowd to make noise. The message must stop when 15 seconds remain on the clock.
The goal is to make the in-stadium experience more attractive to fans. Apparently, it’s far more pleasing to yell and scream as a member of a mob than it is to do so in the comfort of your home.