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Nike plans to "dramatically" change NFL jerseys

On the day that the NFL announced Nike will replace Reebok as the league’s uniform supplier in 2012, a Nike official said changes are coming to NFL jerseys.

Nike Brand President Charlie Denson told Darren Rovell of CNBC that the change would be similar to changes that Nike has made to college football jerseys.

“We plan on changing the NFL jersey dramatically just like we’ve done with the college programs, using new thinking and the greatest technology available,” Denson said. “The NFL program hasn’t had the same type of advancement in recent years.

After years of Reebok leading the way on NFL jerseys, it will be interesting to see what dramatic changes Nike comes up with. I just hope no NFL team follows the hideous example of Oregon in college football.

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54 Responses to “Nike plans to "dramatically" change NFL jerseys”
  1. sven_ftw says: Oct 12, 2010 2:09 PM

    i like oregon’s uniforms…

  2. Dewey Axewoond says: Oct 12, 2010 2:14 PM

    I just can’t wait for the ad campaigns with Big Ben and Brext Failvre telling kids to “Just Do It”.

  3. rocknrollsinger says: Oct 12, 2010 2:22 PM

    Yeah, please don’t mess with a good thing. Which means, feel free to totally remake the Jags uniforms.

  4. Lufer says: Oct 12, 2010 2:25 PM

    This can only be interpreted as bad news. Change for the sake of . . . change. Great.
    Seriously, if all the teams went back to the designs they had 20 years ago, would it be a bad thing? Every “innovation” in NFL unis over the years has almost always equaled hideous changes. From the Pats “Elvis” logo to the Seahawk green sludge look, I can only cringe when I hear the word “change” in the same sentence as “NFL uniforms.”
    Before we know it, every team will start to look like Seattle and jacksonville, for the love of God. As MDS mentions, look at the damage Nike has done to collegiate uniforms! That’s what we have to look forward to.
    Just shoot me.

  5. Kevin from Philly says: Oct 12, 2010 2:25 PM

    I want the Eagles back in Kelly green.

  6. sportsdrenched says: Oct 12, 2010 2:31 PM

    When I read the headline my first thought was “Oh Gawd, not Oregon uni’s” But then I got to thinking…it might even me worse than that.
    What if they run out something like the XFL Uniforms? Is there going to be a return of “He Hate Me”?

  7. Alydar says: Oct 12, 2010 2:32 PM

    How’s the NFL “Play 60″ program working out for the kids in Nike’s Chinese factories?

  8. NYGBALLn says: Oct 12, 2010 2:35 PM

    the nike college uniforms are awesome, not to mention the jerseys actually fit the players. Reebok does a horrible job making the jerseys fit right on the players. The names on the back are uneven and the jersey are cut extremely awkward.
    Time for nike to drop sick color fades on the jerseys, and some matte textured helmets

  9. bytebodger says: Oct 12, 2010 2:36 PM

    Where does Nike get off claiming that they’re going to “dramatically” redesign jerseys without first having the approval of the TEAMS. This isn’t the NCAA or the AFL where a corporate sponsor with deep pockets can just run roughshod over the member organizations. Nike has turned many colleges’ uniforms into hideous eyesores. I sure hope that no one lets them pull that same crap in the NFL.

  10. NFLJunkie says: Oct 12, 2010 2:37 PM

    Nike thinks what’s happened to college jerseys is an “advancement”? Seriously?

  11. Steeler Country says: Oct 12, 2010 2:38 PM

    Good Luck changing the Bears and Steelers jerseys. The Rooneys will have them begging to just change the shade of white on the numbers:)

  12. BringinTheWood!Son says: Oct 12, 2010 2:38 PM

    Pretty stoked NFL’s going Nike, they have way sweeter uniform designs…Anyone know how much say the team has over Nike and vice versa. Teams have to ok the jerseys I’m sure but how much creative control do the teams have over design???

  13. Matt S. says: Oct 12, 2010 2:40 PM

    Oh great, time for Nike to ruin the NFL jerseys too. As if college wasn’t bad enough….
    Prepare for a new “attack” jersey every year! $100 each!

  14. Floridacock says: Oct 12, 2010 2:42 PM

    They will change the uniforms every game if they can sell more jerseys.

  15. Norseman says: Oct 12, 2010 2:44 PM

    Oh, let me guess. The Nike ‘Swoosh’ will prominently emblazoned of every square inch of the uniforms. Nothing like every NFL game being a three-hour Nike commercial.

  16. dabarber says: Oct 12, 2010 2:47 PM

    Duh.
    They are changing them so they can sell their “new” jerseys.

  17. Insomniac says: Oct 12, 2010 2:48 PM

    Who designs the uniforms? The teams, NFL or Nike?

  18. DOCGREENE says: Oct 12, 2010 2:48 PM

    Man that’s the best news of the day!!! I absolutely LOVE what NIKE does with the football uniforms!! The NFL is great this will only make it better. I want to see what they do with the Bills, Browns, & Seahawks uniforms because they sux really bad. Also this is part of the problem with Baseball. The road gray uniforms are a total bore. That’s why Nike is #1 they try to bring something new and fresh to sports.

  19. Dogsweat says: Oct 12, 2010 2:49 PM

    Seattle’s “Tidy Bowl” uniforms will have 4 other versions
    Nice.
    The Redskins, Bears, Giants should never change.
    Nike sucks.
    Adidas all the way.

  20. Stupid Raiders Fan says: Oct 12, 2010 2:49 PM

    I think they mean they’re not going to change the colors or overall physical design as much as they will change the materials the mesh and such.
    I know I won’t be wasting any money on NFL reebok gear for the remainder of the year.

  21. bayou says: Oct 12, 2010 2:53 PM

    Oh no. Will Vikes and Eagles fan have to rebuy new DRAMATICALLY CHANGED THROW BACK jerserys from there teams championship years………………….. oh, nevermind.

  22. ClevePhil says: Oct 12, 2010 2:54 PM

    Please, no! Nike, and the teams and players, make money for every jersey sold. If they change the uniforms every year or two, fans run out and buy a new jersey just to be up to date. It sucks and is just one more way Nike, the teams and the players belittle and disrespect the fans. Too many Nike college jerseys are jokes, please don’t let the NFL go the same way.
    Most teams tweak their jerseys now and then, adjusting the colors to look better on T.V., changing the stripe combinations, etc. but please, no major changes.
    Some have made dramatic changes, albeit slowly, over the years, like the Eagles slowly going from green to “midnight green”, just because someone thinks darker colors make them look more fearsome. (Note to players, it’s not the color of the jersey, it’s the player in the jersey.)
    I hate the Steelers, but their jersey’s should remain the same. The Browns have the ugliest colors in the pros, but they’re my team and I don’t need anyone messing with them. I’m not sure I like the pumpkin orange, but I’ll live with it. (The Bengals can go ahead and look like anything they want, who cares?)

  23. JSpicoli says: Oct 12, 2010 2:55 PM

    because, after all, it is all about the looks

  24. miamifan00 says: Oct 12, 2010 2:55 PM

    How about we step beyond 1980 and make uniforms that are functional and stylish. This is not baseball where we need to “keep the tradition”, that is why baseball is stuck in the past.
    This is the NFL, time to change, adapt and IMPROVE with the times.

  25. BobsCountryBunker says: Oct 12, 2010 2:56 PM

    “White shirt … blue numbers.”
    Jerry Jones draws a line in the sand…

  26. MLZ says: Oct 12, 2010 3:04 PM

    As a Colts season ticket holder since 1984, when I go to our games I wear a #70 Art (Fatso) Donovan throwback jersey (Baltimore Colts 1950, 53-61, NFL HoF 1968) which looks very similar to today’s Colt’s jersey – and I think that is a very good thing.
    I guess it is Nike’s arrogance (and probably the NFL’s front office also) that they think they can “dramatically” change the jerseys – probably hoping that fans will follow like sheep and purchase replacement jerseys from them.

  27. Randel57 says: Oct 12, 2010 3:04 PM

    You do realize that the colors and patterns arent changing…….just the material and a slight fit change. Also, Oregon jersey are great how could you not like them?

  28. BeaverBeliever says: Oct 12, 2010 3:18 PM

    Calm down people. The article is poorly written.
    As Stupid Raider pointed out, they are talking about the technology of the uniform- new fabrics, cuts, etc. They can’t change colors and logos- that’s up to the teams.

  29. Lufer says: Oct 12, 2010 3:20 PM

    # miamifan00 says: October 12, 2010 2:55 PM
    How about we step beyond 1980 and make uniforms that are functional and stylish. This is not baseball where we need to “keep the tradition”, that is why baseball is stuck in the past.
    This is the NFL, time to change, adapt and IMPROVE with the times.
    ******************
    You’re 100% right! Tradition is meaningless! Let’s make all of the teams as unrecognizable as possible and hideous beyond recognition just to say that we’ve made “progress.”
    Let’s make each NFL game look like a scene from “Tron” or “Starship Troopers!” How about combining football and jai alai because that’s more “modern?” Why stop at the uniforms?
    Seriously, let’s hope that people who think like this are barred by court order from being within 100 yards of the NFL’s Madison Ave. headquarters.
    NIKE SUCKS.

  30. Calir says: Oct 12, 2010 3:20 PM

    How about we don’t have two teams with “Titans” on their uniforms. That makes sense to me.

  31. StarrToDowler says: Oct 12, 2010 3:21 PM

    “BobsCountryBunker says: October 12, 2010 2:56 PM
    “White shirt … blue numbers.”
    Jerry Jones draws a line in the sand…”
    “Green shirt … white numbers.”
    Packer owners (all 112,000 of us) draw a line in the sand…

  32. PDizzle02 says: Oct 12, 2010 3:22 PM

    Why are all the commenters focusing on “style” and “look” changes. They said they are changing to use “the greatest technology” available. That means the material and fit of the jersey. Nike would have to get each team’s permission to change the colors, logos or any other style aspect of a team’s jersey. And, oh by the way, they have to do that with college teams, too. So when everyone complains about Oregon’s jerseys, Oregon had to sign off on the design for the football team to wear them. Nike can’t simply tell them they have to.

  33. Facts Domino says: Oct 12, 2010 3:22 PM

    I bet Nike had a hand in that god awful font change for the Steelers years ago when they did their uniforms.
    Go back to the block #’s and you improve an already good thing.

  34. TomBrady'sHairStylist says: Oct 12, 2010 3:24 PM

    instead of a reebok symbol there will be a check mark

  35. Discostu570 says: Oct 12, 2010 3:57 PM

    Nike was nice enough to give Virginia Tech some ‘advanced’ uniforms before their opener against Boise State. Not only were they ugly, they were black. The Hokies are orange and maroon. They weren’t even wearing their own colors.
    It’s funny how many fans you see wearing them though. Somebody made a nice couple bucks off those uniforms, but the Hokies lost their championship hopes.

  36. BigBear123 says: Oct 12, 2010 4:10 PM

    Jerseys are fine. Fix the helmets.

  37. coz says: Oct 12, 2010 4:28 PM

    Discostu570 says:
    October 12, 2010 3:57 PM
    Nike was nice enough to give Virginia Tech some ‘advanced’ uniforms before their opener against Boise State. Not only were they ugly, they were black. The Hokies are orange and maroon. They weren’t even wearing their own colors.
    It’s funny how many fans you see wearing them though. Somebody made a nice couple bucks off those uniforms, but the Hokies lost their championship hopes.
    ___________________________________
    Pretty sure the black jerseys are symbolic of the VT massacre

  38. El Strongo says: Oct 12, 2010 4:29 PM

    Anything that can be done to help the Bills uniform atrocity would be much appreciated. I wish they would just go back to the throwback unis full time.
    As for the actual team on the field however, it’s going to take much more than uniform changes to help that.

  39. Bobby McShanklebee says: Oct 12, 2010 4:51 PM

    Well Phil Knight is the CEO of Nike and he went to Oregon, so that’s why they have something like 17 different uniforms. I don’t think it’s so much they sign off on the uniform changes as it is the big fat check the get from Knight for doing it.

  40. OhJay says: Oct 12, 2010 5:04 PM

    Anyone who has ever tried to wear Reebok and has an athletic body type knows that this is the best news ever. Worst fitting athletic apparel ever.
    And before all the elderly people jump off a cliff in hysterics, remember that Nike has made NFL unis before. They had the Packers (among others) contract before Reebok became the sole provider. Packers unis still looked pretty much the same, except for a shoulder stripe or two.

  41. OhJay says: Oct 12, 2010 5:07 PM

    Anyone who has ever tried to wear Reebok and has an athletic body type knows that this is the best news ever. Worst fitting athletic apparel ever.
    And before all the elderly people jump off a cliff in hysterics, remember that Nike has made NFL unis before. They had the Packers (among others) contract before Reebok became the sole provider. Packers unis still looked pretty much the same, except for a shoulder stripe or two.

  42. DaBeast says: Oct 12, 2010 5:19 PM

    Wow! The NFL better be really careful with this kind of “in your face” Nike attitude. Most of those uniforms and Jerseys are generational significant. They define more than a team. But the fans and city too. Phil Knight didn’t define the Bears. George Halas did. He didn’t define the Packers. Curley Lambeau did. Some of those uniforms are religious symbols in their respective markets. Just look how Nike redesigned the Denver Broncos unnies a few years ago. Now when the Broncos all get in their stances, all you see is the big blue Nike Swoosh on the side of the jersey and pants. I would hate to see the NFL become “modernized” that way. Some teams could use a change. Such as the Washington Redskins. Vince Lombardi changed their unnies for the worse so as to imitate the Packers when he came over. But can you imagine Nike screwing around with the Cowboys uniform. Sometimes you don’t need to re-paint Mona Lisa. I like most of the historical teams uniforms just like they are.

  43. funi says: Oct 12, 2010 5:48 PM

    Don’t say that Nike is going to make the Steelers, Jets, Bucs and Eagles play in thier old uniforms every week! As for the Browns, is that a team?

  44. FMWarner says: Oct 12, 2010 6:12 PM

    The word “dramatically” doesn’t make me feel good at all. I hope this isn’t opening a Pandora’s box of crazy ugly jerseys like we see in college football. Lots of those look like some 12 year old kid was given the run of the factory and no supervision.
    Once again, the NFL appears intent on destroying the goodwill and popularity it enjoys from fans.

  45. carp killah says: Oct 12, 2010 6:18 PM

    My biggest complaint about the uniforms is that none of the helmet colors match the jersey colors. I like teams like Dallas who have a 3rd color for their primary helmet color. White and blue are their primary colors, silver on the helmet. I think it looks a hell of a lot better. Oakland is similar in that regard, so is Cleveland. I think that’s the biggest gripe I have. Tennessee’s two tone jerseys’ are probably the best, I like them.

  46. youboettcha says: Oct 12, 2010 7:28 PM

    Everyone loves throwback jerseys and simpler jersey. So maybe any teams with too modern of jerseys should simplify them. I’m looking at you Lions, Seahawks, and Bills. The Texans did a great job in 2002 choosing simple jerseys, although their alternate Red jerseys are better. I agree that the dramatic changes will be to the fabrics and such. Hopefully fans can order sizes as small as maybe 40 instead of Reebok’s 48. 48 fits super loosely (some would say like a dress) and I want a jersey to be relatively tight fitting. If you look at “game used jerseys” on ebay, smaller guys who are maybe 5-11 and 190 lbs wear a 42 or 44. Why can’t I buy a 44 Reebok?

  47. justafanguy says: Oct 12, 2010 9:40 PM

    Greedy NFL put so many US employees out of work today with this decision. Indianapolis was HUB of Reebok NFL….shame on NFL. Good luck with Nike and getting stuff made by 12 year olds in China.

  48. lol@vick says: Oct 12, 2010 10:18 PM

    Will the new jerseys be Made in the USA, or will we be paying top dollar for junk made in china?
    Thats what I care about and will be a MAJOR consideration as to whether I buy a jersey or not.

  49. answer3 says: Oct 13, 2010 9:48 AM

    Oregon has the best iniforms in all of sports…

  50. Justin says: Oct 13, 2010 8:22 PM

    The all black Oregon uniform is definitely top 3 uniform out there.

  51. AutumnWind999 says: Oct 16, 2010 2:53 AM

    Some of the newer, constantly changing unis – fine, who cares?
    Just don’t mess with the greatest look in the history of sports. The Silver and Black.

  52. kimbyyy says: Aug 18, 2011 2:10 AM

    You guys are stupid nike is the best thing that will happen tooo the nfl since farve retiring…and how do u not like oregons unis there amazing reebok sucks there loose fitting pieces of shhit get over it and pull ur head out ur assss and realize nike is better then any brand out there the onlyy one close is under armor and reebok and adidas are posers and belong in diffrent sports that no one cares about like soccer or tennis

  53. dillondow21 says: Oct 30, 2011 10:40 AM

    First of all Oregon jerseys are sickkk…i love how they use flat black and like gray on white like they did in the national championship game…i hope they do stuff like that with the nfl…adn second of all im pretty sure that nike cant just change the logo as they please

  54. tcuhornedfrogs says: Jan 31, 2012 11:57 PM

    does this mean my beloved Cowboys will show up in chrome helmets next year!?

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