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Wrangler reels in Favre commercials

After a weekend in which the pervasive presence of Wrangler commercials featuring Brett Favre raised eyebrows in light of the tawdry off-field tale of potential sexual harassment that dominated the headlines on October 9 and 10, the folks who make the only jeans Favre wears when throwing interceptions on the sandlot yanked the commercials from Sunday’s NFL broadcasts.

According to Darren Rovell of CNBC, the Favre spot ran yesterday only 10 times — and only on niche channels.  During NFL broadcasts, Wrangler commercials featured Dale Earnhardt, Jr. 

The folks at Wrangler previously had taken a wait-and-see approach regarding Favre.  Apparently, they waited long enough to see something that caused them to change their stance.

It could be that the news the league will meet with Favre on Tuesday triggered the change.  Or, possibly, the folks at Wrangler are suspicious that the lack of cooperation (to date) from the woman at the center of the controversy resulted from a transfer of a sizable chunk of Favre’s Wrangler money.

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30 Responses to “Wrangler reels in Favre commercials”
  1. ATLien says: Oct 18, 2010 11:34 AM

    it’s funny that you used the term “sizable chunk” because that’s not what I saw on Deadspin.
    In fact, they should redo the Wrangler ads featuring Betty White:
    Random guy to Favre/Betty: “Dude, I saw those pics on Deadspin, I guess you’re not packing like I thought.”
    Betty White: “That’s not what your girlfriend said…”

  2. BrianMD says: Oct 18, 2010 11:36 AM

    I used to admire Brett Favre, now I think he is a self-absorbed joke.
    Apoligize to your wife, Brett.

  3. Jack Factor says: Oct 18, 2010 11:48 AM

    I am still in first place in the My Wrangler Story contest!
    Please vote for me 5 stars daily until Nov. 10
    so I can play catch with….Dale Jr.
    Click the last star above my story!
    C’mon PFT nation, help me out!
    http://www.mywranglerstory.com/stories#/story/230

  4. djeg07 says: Oct 18, 2010 11:52 AM

    i think the true issue is he is thinking of changing to levi jeans, but then might come back to wrangler, then maybe to lee, then to canyon blues, only to return to wrangler. havent seen him on the snapper commercials either. mmmm seems wrong he shows pics of weenit, but not on snapper ads????

  5. Chiefs2010 says: Oct 18, 2010 11:55 AM

    This coverage is beyond absurd. Leave it to the NFL and courts to figure out..
    It’s obvious this woman wants money and a television show, so give it to her.. (why did she wait close to two years to disclose, and why did she contact Deadspin, not the authorities?)
    And I love how everyone acts like they’re packing heat…. dudes on a blog talking about another guys anatomy.
    creepy.

  6. permissions denied - eat me! says: Oct 18, 2010 11:56 AM

    # Jack Factor says: October 18, 2010 11:48 AM
    I am still in first place in the My Wrangler Story contest!
    Please vote for me 5 stars daily until Nov. 10
    so I can play catch with….Dale Jr.
    Click the last star above my story!
    C’mon PFT nation, help me out!
    htt p://www.mywranglerst ory.com/stories#/sto ry/230
    I voted for you Jack…. since you and my son share names, I couldn’t say no.
    Good luck!!

  7. Rafterman says: Oct 18, 2010 12:11 PM

    Brett Favre has always been a self-absorbed jerk, but he got away with it in the tiny market that is Green Bay. We must remember folks that the only reason Green Bay has a franchise is that it was around in the very beginning. It’s a third class city that happens to have a major league franchise. It’s tailor made for a prick like Favre to have Carte Blanche. His crap didn’t go over to well in NY however.

  8. Grkboiler says: Oct 18, 2010 12:16 PM

    Maybe Wrangler can be more proactive and use this situation to help leverage the quality of the jeans zipper.
    “Hi I’m Brett Favre for Wrangler and zipping up and down these jeans is pretty gosh darn easy, just keep your smart phone away”

  9. Richm2257 says: Oct 18, 2010 12:24 PM

    Wrangler to Favre: “Pants on the ground”
    Man, it’s starting to close in around him. It’s only going to get worse.

  10. PackFaninPackLand says: Oct 18, 2010 12:24 PM

    Oh that’s right Florio, I forgot, you will exploit Favre multiple times per day, with multiple posts per day … all for the financial gain of Florio himself, but if someone criticizes you for it in the response section, you wont post their comment.
    You are so sad Florio.

  11. Hunter says: Oct 18, 2010 12:29 PM

    Deanna Favre just released a statement: “Those pictures were meant for me, but you know Brett… they were intercepted” IALTO!!

  12. Terry says: Oct 18, 2010 12:32 PM

    Let’s look at the market that Wrangler is targeting with their ads. Macho,rugged, football player playing in the dirt. Now, let me ask, what rugged, playin in the dirt football player wouldn’t try to score with a playboy model running around the locker room half naked?

  13. Deb says: Oct 18, 2010 12:34 PM

    Chiefs2010 says:
    And I love how everyone acts like they’re packing heat…. dudes on a blog talking about another guys anatomy.
    creepy.
    ————————————————
    Thank you. From a female perspective, I assume the “men” commenting on that are junior high kids … adults with the mentality of junior high kids … or sad basement dwellers trying to inflate their egos boasting that they, um, outmeasure a celebrity. It shows they really don’t know anything about women.

  14. HooskerDo says: Oct 18, 2010 12:37 PM

    Wranglers on the ground,
    Wranglers on the ground,
    Takin pics of my junk with my Wranglers on the ground

  15. sportsdrenched says: Oct 18, 2010 12:37 PM

    His crap didn’t go over to well in NY however
    XXXXXXXXX
    As long as he’s bringing W’s it wouldn’t matter what market he played in. People would put up with his crap, and NY is definatly not an exception.
    Brett is not marketable to the general public anymore. So, fewer, if any commcericals for him.

  16. RagnarTheBloodAxe says: Oct 18, 2010 12:43 PM

    I would like to subit to the league a list of massage therapists, slutty sideline reporters and cheerleaders who used to work for the Broncos and who may or may not have been harrassed by Jay Cutler while he was there. One of te even claims to have some naughty text messages from Cutler that she is willing to sell for the right price. I’m sure all of those women will be honest and forthright in any investigation regardless of the huge amount of fame and fortune they would gain by making up allegations that cannot be proved or disproved.
    Anyone else see the problem here?

  17. FumbleNuts says: Oct 18, 2010 12:52 PM

    Mostly, only simple minded Rednecks worship Brett Favre.

  18. acs3 says: Oct 18, 2010 1:12 PM

    RagnarTheBloodAxe says:
    October 18, 2010 12:43 PM
    I would like to subit to the league a list of massage therapists, slutty sideline reporters and cheerleaders who used to work for the Broncos and who may or may not have been harrassed by Jay Cutler while he was there. One of te even claims to have some naughty text messages from Cutler that she is willing to sell for the right price. I’m sure all of those women will be honest and forthright in any investigation regardless of the huge amount of fame and fortune they would gain by making up allegations that cannot be proved or disproved.
    Anyone else see the problem here?
    ———-
    Yes, I see the problem. Your mom left the computer on again.

  19. Hauschild says: Oct 18, 2010 1:16 PM

    When you think about it, this only really costs Wrangler and its shareholders.
    It’s one thing to react based on fact, and entirely different to act irrationally based on conjecture and speculation.
    Hell, in 5-10 years, it’ll all be reduced down to guilty, then the sentence is handed down, and maybe you get charged and possibly there’s a full investigation done by the law and maybe you end up with a trial 2 years later in which your innocence now means next to nothing.

  20. TXYoungGuns82 says: Oct 18, 2010 1:17 PM

    First I would like to say bravo to “HooskerDo” for his entry onOctober 18, 2010 at 12:37 PM in which he says…
    “Wranglers on the ground,
    Wranglers on the ground,
    Takin pics of my junk with my Wranglers on the ground”
    Possibly the funniest comment I’ve read on this site.
    Second, anyone else think it’s a coincidence that Brett Favre & Dale Earnhardt Jr. share the same birthday? This conspiracy theory seems right up your alley, Florio. Go for it buddy.

  21. Buck Stallion says: Oct 18, 2010 1:25 PM

    Hey Deb, I for one am very impressed with what Farve is packin’.
    How do you like me now?

  22. slegeir says: Oct 18, 2010 1:28 PM

    You think this woman wants attention…then why haven’t we heard anything from her? I think she was paid off a couple months ago and doesn’t dare come forth now. It’s probably a mid-life crisis going on, too bad he didn’t think about his family first. But that’s how he is. It’s always about what Brett wants.

  23. AllThat says: Oct 18, 2010 1:50 PM

    Maybe Brett & Ben can get a new commercial of their own.
    Wrangler Jeans: It’s just Brett & Ben “hanging out” at the local college pub……With their T-Mobile smart phones even…..

  24. RagnarTheBloodAxe says: Oct 18, 2010 2:16 PM

    @slegeir
    this woman sold the copy from the supposed text messages to a website, got opaid big money to be the center-fold of Maxim magazine, and signed a deal to shoot a “Basic Instinct” type of skin-flick. So yeah, I’d say she’s cashing on the attention quite effectively.

  25. dwj says: Oct 18, 2010 2:22 PM

    This week Favre will talk to the NFL Security Chief. For all those thinking this is the “other shoe about to drop” know now that you’ll be disappointed. Nothing will come of the allegations by website that posted the “story” weeks ago. Without the collaboration by anyone involved, Goodell can’t even reprimand Favre, let alone fine or suspend him. The statue of limitations expired 365 days after the alleged incident; the EEO compliant timeline was 300 days after the alleged incident. Nothing was filed, nor can it be. This is all about to go away, except at the Favre household. The media will come all the way around on Favre and one of the media’s many jackals will finally apologize for sensationalizing an unfounded rumor, by unscrupulous people through a pseudo porn website. Shame on Wrangler.

  26. treeman says: Oct 18, 2010 3:46 PM

    RagnarTheBloodAxe says:
    October 18, 2010 2:16 PM
    @slegeir
    this woman sold the copy from the supposed text messages to a website, got opaid big money to be the center-fold of Maxim magazine, and signed a deal to shoot a “Basic Instinct” type of skin-flick. So yeah, I’d say she’s cashing on the attention quite effectively.
    ————————————
    Absolutely, this wench is just cashing in on poor loveable Brett. To think this nation has sunk to the point where a wealthy sports hero can’t trust a woman to show proper respect when sent a picture of his genitals! This woman is disgraceful! Have you ever heard of such a thing? Brett Farve, out of the goodness of his heart, shares some photos of his penis and she runs to the press! Poor Brett, he’s just such a kid out there, taking pictures of himself with his phone just like all our kids do, and this slutty creature tries to turn it into something sleazy. I never thought I’d live to see the day in America.
    It’s Obama and the gd liberals who have total control of this country that are to blame for this, right Hauschild?
    Seriously. Stupid. Homer.

  27. GB3Pack4 says: Oct 18, 2010 7:42 PM

    I hate this.

  28. RagnarTheBloodAxe says: Oct 18, 2010 7:48 PM

    @treeman
    Everything I posted about that woman is fact. You and the rest of the homers out there don’t like dealing with facts, or good points. So whenever confronted by them you respond with pointless little temper-tantrums, like you just did, without addressing or acknowledging those facts and valid points. It’s your kind of stupidity and unchecked bias that represent the worst kind of mentality in society, and sadly it’s one that is becoming far too common these days.

  29. Altschul says: Oct 20, 2010 10:27 AM

    I don’t know why people are whining about how Wrangler is treating Favre poorly.
    If you watched his presser, his answers make it clear he did what he is accused of– innocent people say “false” when asked if shocking allegations are true or false, not “I wanna talk about football, but I don’t wanna talk about football.”
    And yeah, the statute of limitations is past, and the league will do everything in its power to bury this. Favre won’t be punushed, except maybe by Deanna. But right now the free word association answers to “Favre” are no longer “sportsman” or “indestructable”, but more typically “cock” “croc” “sleazy” “pervert”… etc, and I’m sure these are images that Wrangler doesn’t want associated with its brand.
    Wrangler has no obligation to show his commercials, and it’s no surprise at all that they’re pulling back on them as Favre’s image continues to deteriorate. If this blows over, and especially if the Vikings heat it up and make a playoff run, expect to see them again. The nature of advertising.

  30. Altschul says: Oct 20, 2010 12:43 PM

    RagnarTheBloodAxe says:
    October 18, 2010 7:48 PM
    @treeman
    Everything I posted about that woman is fact. You and the rest of the homers out there don’t like dealing with facts, or good points. So whenever confronted by them you respond with pointless little temper-tantrums, like you just did, without addressing or acknowledging those facts and valid points. It’s your kind of stupidity and unchecked bias that represent the worst kind of mentality in society, and sadly it’s one that is becoming far too common these days.
    ___________________________________
    Wow, talk about stupidity. So what if everything you wrote about her is fact? What you need to realize is that this story is not about what kind of woman Jenn Sterger is– of course she’s a sleazebag, she’s in the entertainment industry– but what kind of guy Brett Favre is.
    It shouldn’t matter whether Ms. Sterger is a sideline reporter, a porn actress, or a nun. Favre, a married father of girls close to Ms. Sterger’s age, whose wife was recovering from breast cancer, seems to have acted very inappropriately and probably in violation of the league’s personal conduct policy.
    It really doesn’t matter what Jenn Sterger’s state of morality is or was, what matters is what Favre did. Your line of logic is troubling because it’s part of the slippery slope that blames a girl for being raped if she dressed provocatively, because “she was asking for it.” Maybe she was, but sexual assault is still illegal, and every guy has the free will to cross that line OR NOT, whatever a girl is doing or wearing. Likewise in this case, Sterger can be (and probably is) a total slut, but that doesn’t mean Favre is free to send her unwelcome pics of his junk.

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