Three years ago, the Dallas Cowboys tried to expand their web presence by acquiring the “Cowboys.com” domain name.
The only problem? The Cowboys thought they’d secured it for $275, but in reality the price was $275,000.
Now, the day after one of the most embarrassing losses in franchise history, the Cowboys are missing out on the spike in traffic that would have occurred at DallasCowboys.com, given the firing of coach Wade Phillips. As it turns out, someone allowed the registration of the domain name to expire. Though the Cowboys will have an opportunity to rectify the situation before someone else can squat on the site, the address currently points to the Network Solutions website.
Bottom line? It looks like someone other than Wade should be providing a “vivid example of accountability” today.
UPDATE: Victor Godinez of the Dallas Morning News has the details regarding the snafu. The Cowboys allowed the registration to expire, and then they quickly reacquired it.