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McDaniels situation proves once again that no one can be believed

Josh McDaniels

Before offering up more angles and takes regarding the surprise late-season termination of Broncos coach Josh McDaniels, we need to press pause for a second and reiterate a point that we have made many times in the past.

When it comes to the NFL, take things at face value at your own peril.

Time and again, owners, General Managers, coaches, players, agents and others offer not truth but a message aimed at advancing strategic objectives.  All too often, reporters parrot the information provided to them without risking credibility or access by pointing out the holes in the story.

As to McDaniels, some were insisting that McDaniels would be back next year, relying upon the safe harbor known loosely as “I’m just reporting what I’m told.”  To make matters worse, folks who were either saying that McDaniels is safe or who were saying nothing in the recent past about McDaniels being in trouble are acting like they knew all along what was coming.

Folks had insisted (originating at a certain four-letter network) that McDaniels’ buyout would protect him.  On Sunday, FOX’s Jay Glazer made it clear that the buyout would not be a factor if McDaniels were fired.

At PFT, we’re not going to simply recite the text of a press release or pass along without insight the stuff that one of our sources has to say, if our instincts and experience tell us that there’s reason to be skeptical.  If the source doesn’t like the fact that we’re not willing to serve as a private P.R. service, that’s fine with us.  There are plenty of other “reporters” who have a quota of scoops to fill, and who’ll gladly sell their souls in a series of slivers in the hopes of being first.

If enough time passes, no one will notice that they actually weren’t right.

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18 Responses to “McDaniels situation proves once again that no one can be believed”
  1. charly0418 says: Dec 6, 2010 7:18 PM

    BUT HE DRAFTED TEEEEEBOWWW! hahahahaha

  2. Rosenthals Speling Instrukter says: Dec 6, 2010 7:21 PM

    Bowlen: “You taped the 49ers?”

    McDaniels: “Yeah but…”

    Bowlen: “Of all the teams….the 49ers???????”

  3. hockeygoalie29 says: Dec 6, 2010 7:23 PM

    Is it too late to bring back Cutler?

  4. commandercornpone says: Dec 6, 2010 7:28 PM

    i will quit my day job to go coach the buncos for a quarter mil per game.

  5. prior0knowledge says: Dec 6, 2010 7:41 PM

    Hey it is not just football or even sports in general. It is everywhere.

    When the CEO announces that despite the merger and some job duplications, there will be no layoffs, does anybody this side of the rainbow believe him/her?

    When a politician declares that although with all the spending he is advocating, there will be no tax increase, even his own family does not believe him/her?

    When a lawyer says, “It is not about the money.” Who believes that stuff?

    So don’t pile on the GM or NFL owner as some special untrustworthy ogre. Public announcements are not made for the purpose of gettting the truth out. They are made for the purpose of calming things down and starting the spin cycle.

  6. knightringonow says: Dec 6, 2010 7:43 PM

    Bye, Josh. Turns out, you are not the smartest guy in the room.

    Bowlen: Josh, you’re fired.
    McD: But of course.

  7. piccolo41 says: Dec 6, 2010 7:51 PM

    Wow. I guess I won’t post what has been removed from here on this subject (first post). So much for freedom of speech. I’ve posted worse comments too.

  8. mataug says: Dec 6, 2010 7:54 PM

    is it just me or have your anti-ESPN diatribes increased ever since you entered into a collaboration with one of their rivals (aka NBC) ?

  9. joetoronto says: Dec 6, 2010 8:04 PM

    hockeygoalie29 says: Dec 6, 2010 7:23 PM

    Is it too late to bring back Cutler?
    *********************************************************
    lol, good one.

  10. AlanSaysYo says: Dec 6, 2010 8:10 PM

    I’ll agree with you on this, Florio. I complain when I think you’re preaching, but at least you evaluate your information before passing it along. You’re no one’s water-carrier, except maybe Peter King’s or Tony Dungy’s.

  11. beastofeden says: Dec 6, 2010 8:12 PM

    Jim Zorn Jr.

  12. andyprough says: Dec 6, 2010 8:24 PM

    @Florio – “McDaniels situation proves once again that no one can be believed”

    ================

    When I saw your headline, I thought you were referring to coaches who cheat repeatedly, and commissioners like Goodell who burn the evidence and obstruct the Congressional investigations

  13. timinkc says: Dec 6, 2010 8:55 PM

    Yay. Florio’s weekly “People in the NFL Don’t Tell the Truth” rant.

    Can you do something else? I feel like I’ve read this same article a dozen times this season.

  14. Rosenthals Speling Instrukter says: Dec 6, 2010 10:24 PM

    #
    andyprough says: Dec 6, 2010 8:24 PM

    @Florio – “McDaniels situation proves once again that no one can be believed”

    ================

    When I saw your headline, I thought you were referring to coaches who cheat repeatedly, and commissioners like Goodell who burn the evidence and obstruct the Congressional investigations
    ——————————————————

    Like when a team doctor embraces HGH?

    Give it a rest. I hate the Pats too but I am not gonna be a baby about it.

  15. rajbais says: Dec 6, 2010 11:23 PM

    Who cares!!!

    Monkey-eared coaches with monkey business priorities deserves negative vote of confidence 24/7/365!!!

  16. mean13 says: Dec 6, 2010 11:49 PM

    Pat Bowlen is a repeated and confirmed liar. On top of that he is losing his memory. NO ONE should believe anything he says.

  17. Pooped says: Dec 7, 2010 2:19 AM

    “Time and again, owners, General Managers, coaches, players, agents and others offer not truth but a message aimed at advancing strategic objectives.”

    You do this everyday yourself, Florio. How stupid do you think the people who read this unsubstantiated gossip mongering drivel are?

    How about you be honest and admit that you and your staff spin stuff to advance “strategic objectives” on a daily basis? In the NFL’s case, it’s covering something up, or not admitting true intentions.

    In your case, it’s trying to rile up football fans (with special emphasis on more successful teams and/or players) by spinning, fudging, slanting and outright lying to get more page views so you can show your bosses at NBC how busy you’ve been.

    What’s more pathetic?

  18. shakenblake1 says: Dec 7, 2010 10:08 AM

    ok………I take that back. I don’t love ya anymore. you deleted a post that said nothing wrong other than pointing out the fact that you HAVE posted stories before without filtering. so this high and mighty routine is a bunch of BS.

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