Well, well, well. The Jaguars have done it.
No, they haven’t qualified for the playoffs. They’ve accomplished something far more significant — and far less likely, based on preseason expectations.
Every regular-season home game has been sold out. Every one of them.
The fact that the Jaguars became an unlikely contender in the AFC South hasn’t hurt the effort to sell seats to late-season games against the likes of the Raiders and the Redskins, on December 26.
Still, you did it Jacksonville! Congratulations!
Technically, a sellout occurs when all non-premium tickets are sold. The next step for the Jaguars will be to consistently sell out all premium tickets, too. (And the long-term goal should be to ditch the tarps.)
Either way, the folks in Jacksonville have responded. Which greatly reduces the possibility of the franchise becoming the L.A. Leopards or the London Shaguars.
And that’s the harsh reality that eventually will dampen spirits in places like Minnesota or San Diego. The league has indicated that the vacancy in Los Angeles will be filled not by expansion but by relocation. So some team will be moving, and the teams that can’t sell tickets in their current markets necessarily become more vulnerable.