Multiple cities with NFL teams have yet to land acceptable naming-rights arrangements. One city with no team and no stadium nevertheless has taken big steps toward lining up a naming-rights deal for a stadium that has yet to be built.
Peter King of Sports Illustrated reports via Twitter that the downtown L.A. stadium project, pushed by Tim Leiweke of AEG and Casey Wasserman, could have a naming-rights deal with Farmers Insurance. Per King, the deal could be worth $400 million over 20 years.
Though it doesn’t mean that the NFL will be returning to Los Angeles, it means that there’s a definite buzz for and interest in football returning to Los Angeles.
So, basically, it means that, at some point, Sam Farmer of the Los Angeles Times will be reporting from Farmers Insurance stadium.