Broncos owner Pat Bowlen has operated mostly behind the scenes recently, allowing John Elway to make the key decisions and operate as the public face of the franchise. But Broncos season ticket holders are getting letters from Bowlen this week, with the owner promising fans that the team will improve.
With the Broncos coming off a 4-12 season that Bowlen called “the most trying for me in 27 years of ownership,” he’s telling the fans that things will change.
Among Bowlen’s promises are “that we will exceed your expectations going forward” and that the Broncos are ready to “restore the culture of winning, trust and integrity.”
Of course, it’s easy for Bowlen to make those promises in a letter written in January. It’s a lot harder for the team to actually follow through on those promises when led by a team executive in Elway who has no experience in player personnel.
But Elway is still a popular man in Denver, and Bowlen seems to think the fans will be reassured by the presence of the former Super Bowl-winning quarterback.
“We are committed to embracing those qualities and others that have made the Denver Broncos one of the most successful [franchises] in all of professional sports,” Bowlen said. “I pledge to you that we will exceed your expectations going forward and put the right people in place to lead this team, beginning with the addition of John Elway.”