In a CNBC interview conducted in conjunction with the announcement of the 30-year, $700 million naming-rights deal between AEG and Farmers Insurance, Tim Leiweke of AEG summed up the prospect of a downtown L.A. stadium attracting an NFL team.
“If you build it, they will come,” Leiweke said, adding that AEG has spoken to “a list of teams” about moving to Los Angeles.
Kevin Kelso, chief marketing officer of Farmers Insurance, insisted that it’s not a publicity stunt. “We wouldn’t enter into this deal if we didn’t think there was going to be a stadium here,” Kelso said, “and if we didn’t think there was going to be a team here.”
Sam Farmer of the Los Angeles Times, who broke the news of the unprecedented cart-before-the-horse naming-rights deal provides more details regarding the situation during today’s edition of ProFootballTalk Live at 2:00 p.m. ET.
Among the most important questions: If you build it, will one “they” come, or two?