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Member of “Never missed a Super Bowl” club passes away

One of the four men in the “Never missed a Super Bowl” club featured by Visa in an ad campaign before the big game has passed away at the age of 79.

Bob Cook was a Packers fan that was unable to attend this year because he was feeling too sick.

“Why football?” Cook asked in the commercial.  “It’s really the only sport there is, isn’t it?”

He watched his team win it all from a hospital bed according to the Associated Press and was surrounded by his family when he passed last week.

Our condolences go out to his family.

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38 Responses to “Member of “Never missed a Super Bowl” club passes away”
  1. geeeeemen says: Feb 14, 2011 2:49 PM

    I’ll never accomplish anything in life that compares to attending every super bowl.

    good for him.

    bad for me.

  2. stachman83 says: Feb 14, 2011 2:50 PM

    At least he went out on top.

  3. seven2k says: Feb 14, 2011 2:52 PM

    wow what a way to go. Your team wins it all.

  4. fin72 says: Feb 14, 2011 2:53 PM

    R.I.P. At least he won’t have to deal with the heartbreak of watching the owners pull the plug on the 2011 season.

  5. ethixz says: Feb 14, 2011 2:54 PM

    RIP. at least he got to watch his team win the Super Bowl one more time.

  6. theonly1phenom says: Feb 14, 2011 2:55 PM

    R.I.P. at least he got to see the Packers win another one

  7. nflnfl13 says: Feb 14, 2011 2:59 PM

    He loved the game and the had the best seat he has ever had, right next to Vince.

  8. Deb says: Feb 14, 2011 3:00 PM

    Sorry he couldn’t make his 45th Super Bowl, but glad Mr. Cook was able to see the game and enjoy the Packer win with his family. RIP

  9. timbo51 says: Feb 14, 2011 3:00 PM

    RIP Mr. Cook. You left this world as a champion!

  10. hobartbaker says: Feb 14, 2011 3:01 PM

    Bob will have a better seat for next year’s game. Plus expert analysis from Vince Lomabardi.

  11. renaissanceman87 says: Feb 14, 2011 3:05 PM

    At least he got to live to see his team win 4 Superbowl Championships…

    Anyways, if the Packers didn’t play such a lousy 3rd quarter, this poor guys’ heart may have been able to last another week or so.

  12. philriverslovespenis says: Feb 14, 2011 3:05 PM

    Of all the ones to miss, it had to be the one in which his team won. Poor guy, at least he saw them win the other ones in person. R.I.P.

  13. footballrulz says: Feb 14, 2011 3:06 PM

    I knew at least one of those guys had to be a Packer fan. AT least he got to see ’em win. Condolences to his family.

  14. footballmaven says: Feb 14, 2011 3:09 PM

    I hope the next time the game’s in Dallas that Jerry Jones finds a real good seat for Larry, if you know what I mean…

  15. frankvzappa says: Feb 14, 2011 3:11 PM

    it is good he got to see his team win the big dance…my grandfather, a diehard pats fan during some real bad years, passed at the beginning of the pats 2001 super bowl season, and i know how much it would have meant to him if he had made it even a few more months to see them win…rest in peace, gramps…

  16. lionfan419 says: Feb 14, 2011 3:13 PM

    Maybe gets buried with a Rodgers jersey and a belt around his waist?

  17. habibthomas says: Feb 14, 2011 3:15 PM

    As a Steelers fan im disappointed my team lost BUT as a human being im glad this man got a chance to see his team the Packers win before his passing. Rest In Peace Mr. Cook.

  18. sterilizecromartie says: Feb 14, 2011 3:37 PM

    RIP — Too bad he couldn’t make this SB to see his Packers win it all.

  19. footballrulz says: Feb 14, 2011 3:38 PM

    I can’t understand why anyone would possibly thumds down some of these comments. Must be some real morons on here.

  20. jrmbadger says: Feb 14, 2011 3:40 PM

    Who are the 4 or 5 heartless jerks who keep voting thumbs down on someone expressing condolences and that the guy RIP?

    Wow. Talk about putting the a-s-s in class.

  21. beastofeden says: Feb 14, 2011 3:51 PM

    Does any one else doubt the fact the these guys went to EVERY SUPER BOWL?

    With reality shows being 95% scripted who’s to say that these gentlemen aren’t actors with prop tickets?

    I doubt the validity of all four (now 3) men. Visa is a corporation capable of any type of lie.

  22. holeinone09 says: Feb 14, 2011 3:56 PM

    RIP Mr. Cook. As a Steelers fan, I am happy you got to see your team win, even if you couldn’t be there in person. Condolences to his family.

  23. bluefan204 says: Feb 14, 2011 4:06 PM

    RIP Mr. Cook

    Glad you got to enjoy one more moment of Packers glory

  24. stavreafavre says: Feb 14, 2011 4:06 PM

    He got to see three Packer world title wins in person, and another championship win on tv just before he died. I’m sure he would have agreed he was a pretty lucky guy. R.I.P.

  25. stairwayto7 says: Feb 14, 2011 4:20 PM

    Hopefully VISA pulls that stupid comercial! What will MR. Excitement do now?

  26. goombar2 says: Feb 14, 2011 4:52 PM

    Now you know two of the idiots that put a thumbs down on condolences for a dead man and his family.

    Eastofsanity and everyone’s favorite ray of sunshine stairwaytoloserville… Gosh, how lucky we all are that they were able to take time away from their busy schedule of harassing Esperanza Spalding on wiki and twitter for taking away their hero Justin Bieber’s grammy…

    Geez, don’t these kids have parents?

  27. steeltownpride says: Feb 14, 2011 5:21 PM

    RIP Mr Cook . As a Steelers fan it aches my heart to lose in a Superbowl . However if my team was ever going to lose . I couldnt complain that it was the Packers . One of the most in not the most loyal fan bases . A classy organization from top to bottom . Classy fans . SO if we were going to lose it was to a team with a rich tradition . It helps ease the pain .

  28. camcameronsucks says: Feb 14, 2011 5:46 PM

    Can I have his ticket for the next 60 years?

  29. txtuff says: Feb 14, 2011 5:54 PM

    R.I.P. Bob Cook

  30. beastofeden says: Feb 14, 2011 5:59 PM


    You and the rest of the dults in this thread are making the 79 year old out to be some sort of martyr even though you’ve never met you and he’s never played one down.

    According to your logic, Based on the NATURAL death of “Mr. Excitement” (there is no doubt that dubious nickname was given to him minutes before shooting the commercial) I am not allowed to feel any other way except mournful?

    As far as your Beiber comment, people often make accusations based on offenses the accuser has commited. So what was that about harassing a kid?

  31. brunowski says: Feb 14, 2011 6:04 PM

    FWIW – link to Mr. Cook’s obit, describes his years as a Super Bowl attendee. For those who wonder about authenticity of the VISA ad- just click.

  32. tomthebombtracy says: Feb 14, 2011 6:14 PM


    The other three guys are misssing. VISA gave them seats in the temporary section that was closed off by the fire marshall.

    They were last seen watching the game on a 5″ monitor in the john of Jerry Jones’ suite.

  33. wafflestomp says: Feb 14, 2011 6:16 PM

    Kudos to the classy Steeler fans on this post.

  34. lesfessesblanches says: Feb 14, 2011 6:52 PM

    Oh come on, if the guy didn’t want it he wouldn’t have put his face all over TV (in one of the most annoying and stupid commercials ever) bragging about something that 99.9 percent of people could never dream of affording as though it were some heroic feat. He was setting himself up for it, guess karma is a you-know-what.

    FYI-saying nice things on the internet about someone you don’t know doesn’t make you a good person, so save the sanctimonious drivel.

    By the way, if I go at such a deliciously ironic moment, people have permission to yuck it up.

  35. packmanfan says: Feb 14, 2011 6:53 PM

    Random thoughts on this one:

    I’ve been to more than 30 Grateful Dead concerts.
    Where’s my commercial and 15 minutes!?
    Ya got the money, you got the time. All the SBs? No big deal.

    It’s a good thing his funeral will be after the SB so his so-called “friends” can make it because, god-forbid his funeral would be on the day of the SB, you know they would all blow off his family to pay they’re last respects.

    Maybe they’ll do the Weekend at Bernie’s thing and take him to next year’s SB?

    Wonder where the tix were? In those failed seats that couldn’t be sat on?

  36. beastofeden says: Feb 14, 2011 8:01 PM



  37. emailrotten says: Feb 15, 2011 1:16 AM

    Saying niceities doesn’t make you a nice person, but speaking poorly about the recent dead does make you a putz. Some just have to corner the market on stiring things up to make themselves feel tougher than they will ever be. It what’s wrong with everything these days, everyone has to prove how much better they can do something, say something, or boast over the next person to “prove they’re a man”.

    And most likely you would be the epitome of your own comments if a similar commercial offer had been made to you.

  38. keramidas21 says: Feb 15, 2011 6:38 PM

    I have a feeling the Packers were thinking of this man as they played the game. They won it partly for him.

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