There’s a raging debate about whether Heisman Trophy-winning Auburn quarterback Cam Newton has what it takes to make it as a quarterback in the NFL. But Under Armour has no doubt that Newton is going to be a star.
Darren Rovell of CNBC reports that Newton has signed a shoe and apparel deal with Under Armour that will be the largest deal ever given to an incoming NFL rookie, topping the $1 million a year deal Reggie Bush got from Adidas in 2006.
One of the reasons Under Armour wanted to get a deal done with Newton is that he’s already associated with the company through its deal with Auburn. Newton is already perhaps the most identifiable athlete who wears Under Armour. The only difference is that in 2010, he wore Under Armour as an “amateur.” In 2011 he’ll wear Under Armour as a professional.
Now the question is whether Under Armour just got itself a great deal with a budding superstar — or a rotten deal with the next JaMarcus Russell.