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Under Armour gives Cam Newton biggest deal ever for NFL rookie

BCS Championship Football

There’s a raging debate about whether Heisman Trophy-winning Auburn quarterback Cam Newton has what it takes to make it as a quarterback in the NFL. But Under Armour has no doubt that Newton is going to be a star.

Darren Rovell of CNBC reports that Newton has signed a shoe and apparel deal with Under Armour that will be the largest deal ever given to an incoming NFL rookie, topping the $1 million a year deal Reggie Bush got from Adidas in 2006.

One of the reasons Under Armour wanted to get a deal done with Newton is that he’s already associated with the company through its deal with Auburn. Newton is already perhaps the most identifiable athlete who wears Under Armour. The only difference is that in 2010, he wore Under Armour as an “amateur.” In 2011 he’ll wear Under Armour as a professional.

Now the question is whether Under Armour just got itself a great deal with a budding superstar — or a rotten deal with the next JaMarcus Russell.

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56 Responses to “Under Armour gives Cam Newton biggest deal ever for NFL rookie”
  1. simonadebisi says: Feb 14, 2011 12:13 PM

    Good 4 him! Let the hating begin!!!

  2. rooneyruleblues says: Feb 14, 2011 12:15 PM

    Cam “Gonna Bust Bigtime” Newton

  3. waitingguilty says: Feb 14, 2011 12:15 PM

    I think you meant to say:

    “One of the reasons Under Armour wanted to get a deal done with Newton is that he’s already associated with the company through its deal with Cecil Newton, inked without Cam’s knowledge while he was at Auburn.”

  4. Mike Tomlin says: Feb 14, 2011 12:15 PM

    As if Tom Brady didnt sky rocket my UA stock enough (closed just under 70 a share) they now have the face of the 2011 draft!

  5. lasher1650 says: Feb 14, 2011 12:17 PM

    Just a random thought here – Jerry Jones is the devil incarnate.

  6. akismet-c7ced78fa0ffb62cf23382e052305f29 says: Feb 14, 2011 12:17 PM

    Newton is already perhaps the most identifiable athlete who wears Under Armour.

    —————————————

    What? Off the top of my head:

    Tom Brady
    Ray Lewis
    Anquan Boldin
    Miles Austin
    Deion Sanders
    Michael Phelps

  7. dgforreal says: Feb 14, 2011 12:18 PM

    Click, CLACK!

  8. simplesimon1 says: Feb 14, 2011 12:19 PM

    Good for him. I have a funny feeling that the Bills are about to take him at #3 of the draft. I don’t think it’s a good move at all, but the one they’ll make.

  9. thompgk says: Feb 14, 2011 12:19 PM

    Why the comparison to Russell?

    Why not Ryan Leaf, Jeff George, Alex Smith or any others?

    The comparisons to Russell begin and end with “strong arm”. Russell was a fat slob with limited mobility.

  10. bigbigodnarb says: Feb 14, 2011 12:20 PM

    Congrats Newton! I hope you have much success in the NFL.

    And can we stop it with the JaMarcus Russell comparisons? The only reason why he gets mentioned is because they are both black. They are nothing in like in terms of skill sets. If Russell were white, no one would ever compare him to Newton. What suggests that I am right is that Russell and Ryan Leaf had similar skill sets — big pocket passers with large arms and limited mobility — failed for similar reasons — immaturity and character issues — yet no one ever compares Newton to Ryan Leaf.

    And folks will respond to this post by saying “stop using the race card.” And I agree. So stop using the race card and calling Newton JaMarcus Russell.

  11. foobarfoofoo says: Feb 14, 2011 12:21 PM

    “perhaps the most identifiable athlete who wears Under Armour. ”

    Tom Brady also wears Under Armour …

  12. krow101 says: Feb 14, 2011 12:22 PM

    He had to sign an agreement not to ‘Vick’ any small animals or ‘Roethlisberger’ any college kids. Standard ‘dirtbag’ clauses now found in all contracts concerning NFL players.

  13. shrike58 says: Feb 14, 2011 12:23 PM

    Whatever else you can say about Newton he seems interested in football and competitive in spirit in a way that Cough-syrup Boy never was, and appreciates that if he doesn’t put out he won’t get paid.

    Whether he’s worth Top-Ten money in the last casino-style payout in the draft is another question.

    You can bet the Panthers are hoping and praying that someone better-heeled will give them a deal on their draft pick.

  14. gdbroker says: Feb 14, 2011 12:26 PM

    I’d be interested to know how much of that 1 mil plus ends up in his father’s bank account. Not trying to be judgemental. Just curious.

  15. johnnybaggadonuts says: Feb 14, 2011 12:29 PM

    Why not just set money on fire?

    I need to apply for a job with under Armour.

    “Hey boss, we are staring at a season that could be thrown into a tailspin due to a labor dispute and the popularity of the league could take a huge hit with fans, but I think we should pay a kid that may or may not be a good NFL QB a ton of cash to pimp a product that is already top of mind with NFL players and fans. What do you think?”

  16. rooneyruleblues says: Feb 14, 2011 12:30 PM

    See Vince Young and Jamarcus Russell for more information.

  17. burntorangehorn says: Feb 14, 2011 12:32 PM

    Bush’s sponsor makes much better equipment, but facing a potential draft boycott and not having the financial reserves that veterans should have, Newton’s sure in great shape from this deal–if he gets paid despite a lockout.

  18. dafixisin says: Feb 14, 2011 12:35 PM

    As a Raiders fan, I can tell you, Newton looks nothing like the next Jamarcus Russell. He’s engaging, he’s a natural leader, etc., etc., basically all the things that Russell was not. Jamarcus was the super sized version of Jeff George, minus the little thing known as statistical production.

    If Denver can take Tebow in round one, then Newton can go in the top 10. And of course, the Raiders currently have no shot at him. It would be great to see what Hue Jackson could do if he had Newton to mold. Of course, fellow Tiger Jason Campbell might not appreciate it so much.

  19. xli2006 says: Feb 14, 2011 12:38 PM

    The Deal is reportedly 10 x bigger than the “Deal” he was offered to play at Auburn.

    What… Too soon?

  20. clintonportisheadd says: Feb 14, 2011 12:39 PM

    One has to wonder how much of this money is guaranteed?

    One can assume its mostly based on 1) where he is drafted 2) on field performance and 3) off field headlines.

    No one is stupid enough to do any other kind of deal right? Oops-I forgot. The team that ends up drafting him!!

  21. heyooooh says: Feb 14, 2011 12:43 PM

    Scam Newton…he he he.

  22. laxer37 says: Feb 14, 2011 12:48 PM

    Anybody know how much of an increase this is over what they were already payng him (allegedly) at Auburn?

  23. bigmike7914 says: Feb 14, 2011 12:50 PM

    Im sick of the comparisons, the thing the Cam Newton has showed week in and week out and level to level is that he wins the same thing happened last year with Tim Tebow and a couple years before that with Vince Young these kids showed time and time again that they put their teams on their backs and win, Jamarcus Russell never showed that quality neither did Ryan Leaf and so many other QB draft bust, stop looking at the how and start looking at the did he….im talking about winning.

  24. winstonhussein says: Feb 14, 2011 12:51 PM

    Wasn’t Russell the most recent #1 overall QB draft bust? Not to mention the character issues involved.

  25. bigdogg34 says: Feb 14, 2011 1:03 PM

    bigbigodnarb says:
    Feb 14, 2011 12:20 PM
    Congrats Newton! I hope you have much success in the NFL.

    And can we stop it with the JaMarcus Russell comparisons? The only reason why he gets mentioned is because they are both black. They are nothing in like in terms of skill sets. If Russell were white, no one would ever compare him to Newton. What suggests that I am right is that Russell and Ryan Leaf had similar skill sets — big pocket passers with large arms and limited mobility — failed for similar reasons — immaturity and character issues — yet no one ever compares Newton to Ryan Leaf.

    And folks will respond to this post by saying “stop using the race card.” And I agree. So stop using the race card and calling Newton JaMarcus Russell.
    ———————————————————-

    Or it might be because Russell was the last big name qb to bust, just a thought. You sir are the only one pulling the race card.

  26. sfloyal says: Feb 14, 2011 1:07 PM

    Vernon Davis is not only more identifiable than Newton…but he would also embarrass him in all athletic competition…self promoting media workout or not

  27. dkhhuey says: Feb 14, 2011 1:11 PM

    Daddy got paid – daddy got paid – daddy got paid!!! Now he can officially take the Auburn money out of his mattress and put it in the bank

  28. ninjapleazee says: Feb 14, 2011 1:15 PM

    Brady Quinn wears under armour.. it keeps him nice and warm on the bench

  29. blackngoldmachine says: Feb 14, 2011 1:18 PM

    What “vehicle” or platform will be used to promote the product scam will be wearing? Just a guy in commercials running around a gym or backyard??…cause there ain’t gonna be no NFL this year.

  30. lgbarn says: Feb 14, 2011 1:18 PM

    To me, he seems more like Josh Freeman. Big athletic guy with strong arm and questions about his accuracy. Hopefully, he works as hard as Josh Freeman and not in my division.

  31. bigbigodnarb says: Feb 14, 2011 1:20 PM

    bigdogg34 says:
    Feb 14, 2011 1:03 PM

    Or it might be because Russell was the last big name qb to bust, just a thought. You sir are the only one pulling the race card.

    ———————————

    Yah right, dude. No one believes that. What a terrible explanation.

    If Matt Ryan was a bust you honestly think people would ask if Cam Newton was the next Matt Ryan? To act like black QBs aren’t compared to one another is myopically stupid. My point remains, let’s have an honest evaluation of QBs rather than relying on hackneyed stereotypes and specious comparisons.

  32. firstnnow says: Feb 14, 2011 1:22 PM

    Seems to be that Newton is getting more and more hype everyday. If you look at the draft order, he seems like a solid lock for Washington. The question is, do they go for another QB from Auburn in the first round. My gut says no, just because of all of the hype surrounding this kid. Agree or Disagree? I invite you all to come join us at firstnnow.blogspot.com. We post articles based on what you ask and are looking for. We encourage your comments good and bad. Because your a fan. You should have your sports your way.

  33. johnnybaggadonuts says: Feb 14, 2011 1:22 PM

    So the take away from the comments is that Cam is better than a QB who admitted heavy drug use and is no longer in the league.

    Got it.

  34. johnnybaggadonuts says: Feb 14, 2011 1:25 PM

    I have a feeling that the choir at Holy Zion Center of Deliverance will all be wearing Under Armour.

    We must protect this House of Worship!

  35. johnnyb216 says: Feb 14, 2011 1:32 PM

    Can’t wait to see his wonderlic score. The russell comparisons will be accurate.

  36. murraysons says: Feb 14, 2011 1:34 PM

    And can we stop it with the JaMarcus Russell comparisons? The only reason why he gets mentioned is because they are both black. They are nothing in like in terms of skill sets. If Russell were white, no one would ever compare him to Newton. What suggests that I am right is that Russell and Ryan Leaf had similar skill sets — big pocket passers with large arms and limited mobility — failed for similar reasons — immaturity and character issues — yet no one ever compares Newton to Ryan Leaf.
    And folks will respond to this post by saying “stop using the race card.” And I agree. So stop using the race card and calling Newton JaMarcus Russell.

    bigbi, you are wrong. nobody cares if they are black. leaf could be orange and he is still a bust. cam is an athlete whose skills may or may not translate to success as an Nfl qb.. just
    like your boy leaf. plus jamarcus is a current comparison, unlike Ryan freakin leaf who hasn’t taken a snap in like a decade. derrr

  37. leonitas21 says: Feb 14, 2011 1:43 PM

    @bigmike7914, just so you are aware, there is a thing called a period. It’s the key that below the L and to the right. Haha. I love being the grammar police.

    Look, it’s really simple. People make the comparison to JRussell because he is black and a QB. Maybe that’s not right but I believe that’s why. I also think it’s laughable when people say he has leadership. Maybe he does, but how do you know? Don’t say because he won games in college either because so did Leaf, Russell, and the list could go on and on.

  38. cletusvandam says: Feb 14, 2011 1:58 PM

    I wonder how many regular employees Under Armour is going to lay off when this blows up in their face

  39. bigbigodnarb says: Feb 14, 2011 1:58 PM

    murraysons says:
    Feb 14, 2011 1:34 PM

    bigbi, you are wrong. nobody cares if they are black. leaf could be orange and he is still a bust. cam is an athlete whose skills may or may not translate to success as an Nfl qb.. just
    like your boy leaf. plus jamarcus is a current comparison, unlike Ryan freakin leaf who hasn’t taken a snap in like a decade. derrr

    ——————————-

    Thanks for this poorly written reply. I’ll believe the comparison of Russell and Newton has nothing to do when race when white QBs are compared to other white QBs who are equally dissimilar. When Gabbert gets the Losman comparisons I’ll be moved.

  40. kcjohnson2 says: Feb 14, 2011 2:00 PM

    I wouldn’t compare Cam Newton to Russell. That’s definitely a racist statement as the players skill sets are very different.

    From what I’ve heard, however, Cam Newton is actually a terrible person. When you dig a little deeper into the reasons he transfered to Auburn it appears he is a morally questionable individual at the very least (I’m not talking about what was previously reported this year regarding Cecil Newton).

    If I’m a GM I don’t have him on my draft board and if I’m an executive of Under Armour I’m taking that $1M to a more deserving player like Josh Freeman.

  41. radrntn says: Feb 14, 2011 2:05 PM

    LMAO…it must be nice to have a million dollars to waste

  42. georgeanderson2 says: Feb 14, 2011 2:06 PM

    Down with Nike … Sure hope they don’t screw up the NFL uniforms like they did with some of those college uniforms from this past season.

    Can’t wait for M & T naming rights deal to end , so UA can finally get their name on Ravens Stadium.

  43. duanethomas says: Feb 14, 2011 2:09 PM

    Why isnt Cam compared to Tim Tebow? Played that same offense, big strong mobile quarterbacks, Heisman winners, …except Newton has a much better delivery. If anybody is Russell its Ryan Mallett, big arm, slow, character issue’s and no leadership. So it is about race when time after time you guys mention Russell. Why not, Couch?Leaf? Smith? Leinart? Quinn? I could go on….get it?

  44. philbirds says: Feb 14, 2011 2:29 PM

    Under Armour’s scouts are probably better than those of the teams that appear in the top 10 year after year.

  45. blkmanwtan says: Feb 14, 2011 2:35 PM

    If Cam Newton was white most of you guys that is calling him a bust would compare him to Peyton Manning with Vick’s abilities.
    Let the guy play before we call him a bust. I would be surprised if he plays like Warren Moon, and not Vince Young or JaMarcus Russell.

  46. bigdogg34 says: Feb 14, 2011 2:36 PM

    bigbigodnarb says:
    Feb 14, 2011 1:20 PM
    Yah right, dude. No one believes that. What a terrible explanation.

    If Matt Ryan was a bust you honestly think people would ask if Cam Newton was the next Matt Ryan? To act like black QBs aren’t compared to one another is myopically stupid. My point remains, let’s have an honest evaluation of QBs rather than relying on hackneyed stereotypes and specious comparisons.
    ———————————————————-

    Your point does not remain… you made up a hypothetical situation to back yourself up. The last QB to bust was JR and he just happened to be black, this is proof that you are the racist if anyone is. Everyone else understands the comparison, but all you can see is the color of the player’s skin.

  47. winstonhussein says: Feb 14, 2011 3:05 PM

    It appears at least his media workout panned out well for him.

  48. bigbigodnarb says: Feb 14, 2011 3:08 PM

    bigdogg34 says:
    Feb 14, 2011 2:36 PM

    Your point does not remain… you made up a hypothetical situation to back yourself up. The last QB to bust was JR and he just happened to be black, this is proof that you are the racist if anyone is. Everyone else understands the comparison, but all you can see is the color of the player’s skin.

    ——————————–

    Lol. Right. Your replies are nonsensical. When people say that Newton is like JR they are arguing that the two QBs are somehow similar not that Newton will be a bust like JR was. Keep denying the obvious and argue that race plays no role in the comparison.

    Even observers who think that white QBs will be busts invariably choose a failed white QB with a similar playing style. Critics of Gabbert pull the Alex Smith comparison. I’ve yet to hear a Gabbert detractor call him JeMarcus Russell. Why not? Why don’t Gabbert’s critics call him JR?

    You’re getting smoked in this argument.

  49. virusgvr says: Feb 14, 2011 4:11 PM

    Like I have said in some recent posts. I love how much these athletes get for the little “work” they do. (If u want to call it work) I am more that willing to step in their place and sponsor anything for about the 1/64th of what they get on some of these deals. I am also looking to get picked up as a free agent for 1/yr. $35,000.

  50. granadafan says: Feb 14, 2011 4:34 PM

    Looks like Daddy Newton’s organized media workout publicity stunt paid off. Guess what Cam was wearing in the workout? That’s right, the sponsoring clothing company in question. The media gave this company free publicity.

  51. murraysons says: Feb 14, 2011 5:09 PM

    Feb 14, 2011 1:58 PM murraysons says:

    Feb 14, 2011 1:34 PM
    bigbi, you are wrong. nobody cares if they are black. leaf could be orange and he is still a bust. cam is an athlete whose skills may or may not translate to success as an Nfl qb.. just

    like your boy leaf. plus jamarcus is a current comparison, unlike Ryan freakin leaf who hasn’t taken a snap in like a decade. derrr
    ——————————-
    Thanks for this poorly written reply. I’ll believe the comparison of Russell and Newton has nothing to do when race when white QBs are compared to other white QBs who are equally dissimilar. When Gabbert gets the Losman comparisons I’ll be moved.

    bigbi, you are the only one talking race. rick mirer sucked, so did losman, Jeff George, Ryan leaf, Alex Smith, all of whom are crappy white qbs. its too early to call more recent qbs a bust, unless they love purple drank and are out of the league like jamarcus. Jeez Alex Van pelt sucked too if you want more. race has nothing to do with it, jamarcus is just a very obvious recent example. dude there are so many black players in the league, how could you ever consider race to be a factor? you are a race baiter, plain and simple.

  52. bigbigodnarb says: Feb 14, 2011 6:29 PM

    Your argument makes stupid and has already been adequately dealt with.

  53. bigbigodnarb says: Feb 14, 2011 6:29 PM

    Your argument *is stupid and has already been adequately dealt with.

  54. murraysons says: Feb 14, 2011 6:35 PM

    bigbi should be on the payroll for all the attention he is generating, I gotta give it to him. dude should be a columnist. I disagree with him like everyone else but damn, dude knows how to stoke it up.

  55. Canyonero says: Feb 14, 2011 11:07 PM

    I really don’t care.

  56. mooseknucklesaban says: Feb 15, 2011 10:25 AM

    BREAKING NEWS!!!

    This just in……. sources report that Mark Ingram has just signed a deal with Keds for FREE laces for his shoes throughout his career. Mark was quoted as saying, “it’s a done deal we just have a few loose ends to tie up”. Some say this could break the bank for Keds, but a source within the Keds company felt this would hurt very little since upper management at Keds felt his career would be short lived.

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