Fans upset with the lockout have been making it known to us that they’re voicing their displeasure by canceling their NFL Sunday Ticket subscriptions on DirecTV. If there’s no football season in 2011, a lot more will be following suit.
Alex Sherman of Bloomberg.com reports that DirecTV expects to lose between $600 million and $750 million in revenue, if the season is canceled. Loss of the Sunday Ticket programming also would impact new subscriptions to the DirecTV service, since DirecTV is the only television outfit to offer the ability to view all Sunday afternoon games in their entirety.
That said, the recent ruling in the “lockout insurance” case could mean that DirecTV won’t have to give the NFL $420 million in free money during a lockout in 2011. Judge David Doty has yet to rule on whether the payments will be blocked or whether money will have to be shared with the players.
Since no repayment obligation applies to the $420 million from DirecTV, Judge Doty could decide to require the money to be paid — and to require the NFL to give the players 59.6 percent of it, which equates to more than $250 million.