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A 6-10 record won’t keep the Cowboys out of primetime, all the time

Philadelphia Eagles v Dallas Cowboys - Wild Card Round Getty Images

It’s going to take a lot more than a Tony Romo collarbone injury and a 6-10 record to sour television networks on the Cowboys.

Dallas is one of only six teams to get a maximum five games in primetime this season.  The other five — Eagles, Colts, Ravens, Jets, and Steelers — all made the playoffs last year.   Heck, four of those teams won a playoff game last year, which matches Dallas’ postseason output for the last 13 years.

We used to be one of those fans that got annoyed at the non-stop Cowboys games shown on national television.   And then we looked closer at the ratings for Cowboys games, even when their games were totally meaningless.  It’s just good business to show “America’s Team.”

At least this current crop of Cowboys is interesting as long as Romo stays healthy.  It beats the years we were subjected to Quincy Carter, who had his share of primetime games too.

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78 Responses to “A 6-10 record won’t keep the Cowboys out of primetime, all the time”
  1. rcunningham says: Apr 19, 2011 10:42 PM

    People like to see a good trainwreck.

  2. iamtalkingsolistenandlearn says: Apr 19, 2011 10:46 PM

    “A 6-10 record won’t keep the Cowboys out of primetime, all the time”
    *********************************

    But it sure will keep them out of the playoffs, all the time!

  3. cowboys282 says: Apr 19, 2011 10:46 PM

    Reading you often I always assumed you had an anti Cowboys bias. At least you are honest enough to admit it. And at least you understand that the Cowboys on TV = Ratings and it’s all because all of you who love to hate the powerhouse that is the Dallas Cowboys.

  4. thefiesty1 says: Apr 19, 2011 10:46 PM

    They are “America’s Team”. They deserve it regardless of their record. Just ask JJ!

  5. duanethomas says: Apr 19, 2011 10:53 PM

    How bout them Cowboys!

  6. facebook.com/joesimmonscomic AKA Slow Joe (Bucs fan) says: Apr 19, 2011 10:53 PM

    It’s irritating seeing the same teams every week, especially one as mediocre as the Cowboys. It seemed every week last year I was subjected to watching Dallas play, yet during the Saints-Seahawks playoff game I remember thinking to myself, “I haven’t seen Seattle play in years. Come on, NFL, showcase ALL the teams. Then they’ll all be good for ratings.

  7. jaggedmark says: Apr 19, 2011 10:53 PM

    Everyone needs a good laugh at nighttime.

  8. d3murf says: Apr 19, 2011 10:55 PM

    Wondering why the Packers didn’t get the Maximum amount of Primetime games? Very Exciting Style of Play–that works well on TV. Ask my Falcons….. *smh

  9. Spoonthis says: Apr 19, 2011 10:55 PM

    What has Romo ever done other than fumble the snap in the playoff game? Who’s he nailing now? Who cares!

  10. bsizemore68 says: Apr 19, 2011 10:57 PM

    The won/loss record means nothing to the league, its the TV ratings that count, the cowboys could be 1-15 and they would still get the best prime time games, my sorry ass team only won 7 games, 3 prime time games, I was hoping for 2, I guess with the turkey day game they just had to give us another prime time game. Bill

  11. paul82461 says: Apr 19, 2011 10:57 PM

    Sorry people, the Cowboys are no longer “Americas Team” and havent been for a while. I think they are more Mexico’s team now. The only reason they keep them on tv is past history, and NO I am not a Redskins Fan, I just tell it as I see it.

  12. Canyonero says: Apr 19, 2011 11:00 PM

    This feels like a marketing decision.

  13. connie75 says: Apr 19, 2011 11:00 PM

    GREAT article Giant-fan Gregg. Now I know what the extra “g” in your name stands for.

  14. Deb says: Apr 19, 2011 11:11 PM

    My comment was withheld earlier when I complained about the Cowboys being scheduled for the opening Sunday Night game (the network escapes me :roll:) It’s not personal because my Steelers have the same number of games. Of course, they earned them.

    The Packers were screwed.

  15. Kave Krew says: Apr 19, 2011 11:22 PM

    My first thought was the same as the first comment – everyone loves a trainwreck.

  16. apdaddy77 says: Apr 19, 2011 11:34 PM

    75% of cowboys “fans” couldnt name the starting left guard on their offensive line. It makes me absolutely sick to hear them described as “americas team.”

  17. drgreenstreak says: Apr 19, 2011 11:40 PM

    Somebody give Paul a pair of those Dollar Store reading glasses.

  18. childressrulz says: Apr 19, 2011 11:41 PM

    Cowboys freakin suck ballz. I hate watching them all the time. They deserve every bit of bad karma that heads their way. Nobody messes with the Big Tuna and doesn’t pay NO ONE! (Prediction) Romo will suffer a career ending vagina bruise this year.

  19. frankvzappa says: Apr 19, 2011 11:55 PM

    at least baseball will be on…the only thing worse than a crappy football game is having to listen to unending government propaganda during the broadcast…

  20. frankvzappa says: Apr 19, 2011 11:56 PM

    being “America’s” anything is nothing to be proud of…

  21. lilb360 says: Apr 19, 2011 11:56 PM

    Seriously am I the only one who is tired of seeing the stupid Cowboys, Giants, Patriots, Jets, and Steelers on T.V. every weekend? Hello powers that be, there are fans in other cities that would like a bit of variety. The Cowboys are terrible and everything about their organization is terrible. I’m a Bronco fan (yes I know they suck), but I’d like to see just about any other team play than the teams above, even the hated Raiders. Please N.F.L., T.V. People, give the rest of us fans a break.

  22. homerpimpson says: Apr 20, 2011 12:01 AM

    As a Cowboys fan, and I’m sure most will agree, we don’t want the “America’s Team” title. NFL Films gives us that title in the 70s – it sticks – and most wish it would just go away. All it does is put a target on our back and piss off fans of other teams who think their team is more deserving of it. As for the prime time scheduling – the only folks that care are Jerry, the NFL, and our nationwide bandwagon following (which hopefully diminished after last season). All real Cowboy fans get them broadcast locally and couldn’t care less about nationally broadcast games.

  23. jebdamone says: Apr 20, 2011 12:25 AM

    as a vikings fan, i personally hate the cowboys but cannot argue with ratings and unfortunately people love the cowgirls. i am sure paul is right and a lot of them are mexican but i don’t think that is entirely the case. i have lived in six different states and found it odd how many vikings fans i have met but that number is always small compared to the number of people that claim they are cowboy fans. even europe has a lot. thats the thing about the cowboys though, like the yankees there are a lot of fans, but there are even more people that claim to be fans and will tune in normally for nationally televised games but really don’t follow them other than that. i don’t really consider you a fan if i know more about a team that i hate then you do.

    not that i am a packer fan, but it also seems kinda lame that the champs are not on this list either.

  24. cup0pizza says: Apr 20, 2011 12:32 AM

    Suck it, haters! Go Cowboys!

  25. youboettcha says: Apr 20, 2011 12:34 AM

    Thumbs up/down:

    Are you surprised the Packers are not one of the six teams to get the maximum number of primetime games?

  26. packersareandwillalwaysbebetterthanthebears says: Apr 20, 2011 12:38 AM

    Sad to not see the packers play 5, but oh well not a big deal. NFL Sunday ticket is the greatest tv program ever.

  27. joey49er says: Apr 20, 2011 12:51 AM

    ahhhhhhhhh ha haaaaaaaa thats a good one!!!!paul82461 lol texas is a crap hole i went there to watch my daughter grad from basic training…would not go back if u paid me!!!!!!talking about ill legal imigration.i thought i was in mexico

  28. bartpkelly says: Apr 20, 2011 12:52 AM

    I wonder why that is. If the NFL showed Detroit 5 times a season on primetime, for 5 years, they would probably get a following and ratings as well. I think it is a case of people liking the cowboys BECAUSE they are always on.

  29. giggetygiggety says: Apr 20, 2011 12:57 AM

    cowboys282 says;

    Cowboys on TV = Ratings and it’s all because all of you who love to hate the powerhouse that is the Dallas Cowboys.

    —————————————————-

    Powerhouse!! Are you kidding me? I can’t remember the last time I laughed that hard. Put down the crack pipe dude.

  30. arnoldziffel says: Apr 20, 2011 1:00 AM

    The maximum of 5 prime time games for the ‘Boys this year eh?

    Well no problem … if they suck, and the game stinks … I’ll just change the channel and watch something else. Even if it’s still in the first quarter.

  31. danielcp0303 says: Apr 20, 2011 1:12 AM

    I understand all of the hate towards the Cowboys, especially after all of the love they got in the 90’s, but they are an interesting and fun team to watch. It’s always the unknown with them. And these last few years they’ve had some pretty good teams to watch.

  32. melonnhead says: Apr 20, 2011 1:21 AM

    Sorry people, the Cowboys are no longer “Americas Team” and havent been for a while. I think they are more Mexico’s team now. The only reason they keep them on tv is past history, and NO I am not a Redskins Fan, I just tell it as I see it.

    —————————————————-

    They keep them on TV because they get great ratings. Everybody wants to watch the Cowboys. Even you.

    From Neilsen last year:

    Even as much of the country rallied around the Super Bowl champion New Orleans Saints last year, it seems that the Dallas Cowboys are still America’s team.

    According to The Nielsen Sports Media Exposure Index, which measures media exposure on TV and online, the Cowboys were still the most popular NFL team in America last season. Jerry Jones’s franchise earned the top indexed score of 100, far surpassing the runner-up Pittsburgh Steelers who finished with an index of 81.

    The Cowboys’ top ranking was boosted by first-place showings in two of the four categories tallied by Nielsen: gross audience during nationally televised games and monthly unique audience to the team web site. The other two categories – local team ratings and total buzz volume – were captured by the Saints and New York Giants, respectively.

    Dallas has held the top two spots in each of the last two years.

  33. jebdamone says: Apr 20, 2011 1:48 AM

    so glad i have nfl package

  34. stevesabato says: Apr 20, 2011 1:49 AM

    He screwed up when he said that four of them won playoff games too. The Eagles and the Colts both lost in the first round. Just saying.

  35. justadude71 says: Apr 20, 2011 2:24 AM

    The truth is no one wanted to deal with ego boy and the crying that would have ensued when he felt his phallic compensation was not enough to help his self esteem.

  36. CowboyErik says: Apr 20, 2011 2:51 AM

    Cowboys are, America’s Team, World’s Team, God’s Team, and My Team! But I ain’t going to the billion dollar stadium, I only go to ROAD GAMES!

  37. bobhk says: Apr 20, 2011 3:20 AM

    cowboys282 says:
    Apr 19, 2011 10:46 PM
    Reading you often I always assumed you had an anti Cowboys bias. At least you are honest enough to admit it. And at least you understand that the Cowboys on TV = Ratings and it’s all because all of you who love to hate the powerhouse that is the Dallas Cowboys.
    ———————————-
    Powerhouse?? Maybe you mean doghouse.
    If 6-10 is a powerhouse, I’d hate to see what you’d call a team that goes 12-4.

  38. dolfan8385 says: Apr 20, 2011 3:42 AM

    That’s because Jerry Jones runs this league.

  39. bluefan204 says: Apr 20, 2011 5:39 AM

    If the bandwagon is big enough…

  40. blackcatnfl says: Apr 20, 2011 5:45 AM

    Its about time NBC had a good primetime comedy.

  41. andyreidisfat says: Apr 20, 2011 6:06 AM

    I have to agree with what someone else said. Perhaps the Boys stay being so popular because they are on national tv so much. If other teams got these chances maybe they also could build a fan base.

    “powerhouse” in football denotes a winner. Last i checked the cowboys are just not winners.

    As for the ratings being hirer when the boys play, I would also suggest that they are not as popular as the numbers might seem to suggest at first glance. Much like Limbaugh and Stern on the radio a lot of people who hate them listen to their shows and that makes them seem more popular than they really are. I would think a lot of the people who watch a cowboys game are watching to see them loose.

  42. birdobeamen says: Apr 20, 2011 6:11 AM

    The Cowboys STILL are “America’s Team” because every TEAM in America beats them.

    Keep scheduling them on national TV — I love watching them lose on primetime for the entire country to see.

  43. bensteeler29 says: Apr 20, 2011 6:14 AM

    The Steelers are Mexico’s team. The uninformed, front-running, “I want to root for the team everyone hates” fan are who likes the Cowboys.

    Stop and think about the cowboy fans you know. Years ago when the Steelers dominated the 70’s, many Dallas fans were born, why? To irk the Black and Yellow. Same can be said for the successes of the Giants, Skins (80’s) and Iggles, well, maybe not the Iggles.

  44. fanoredsox says: Apr 20, 2011 6:38 AM

    Well if the lockout hadn’t convinced me to stop watching football, this has. I can’t stand watching the Cowboys on Thanksgiving, much less a full prime time schedule. I’m a Broncos fan and wouldn’t wish them being on prime time all season on anyone. I am tired of seeing crappy teams playing when there are other good games to watch. Why does the NFL feel like they have to push Dallas on us. After the Super Bowl debacle you would think they would just stay away from Dallas.

  45. seabreezes51 says: Apr 20, 2011 6:58 AM

    I like watching America’s Punching Bags on TV every week.
    It reminds me of Biggest Loser

  46. 1bigtex says: Apr 20, 2011 7:21 AM

    @andyreidisfat

    May I suggest some ESL classes.

  47. dickroy says: Apr 20, 2011 7:39 AM

    Every single year in Ohio we have to watch Dallas at 4:00. Pittsburgh is Ohio’s team.

  48. chapnastier says: Apr 20, 2011 7:41 AM

    HATERS!!!! There are 40 people here that will still watch the game because it is a football game.

  49. redbear18 says: Apr 20, 2011 7:50 AM

    Umm, I’m pretty sure only 3 of those trams won a playoff game. Eagles lost in the first round to green bay, and colts lost to the jets. Do your research first.

  50. tv426 says: Apr 20, 2011 8:21 AM

    Someone called them a “powerhouse”? Man get past 1994. This team was 6-10 last year. You know, there there with other powerhouses like TN, Wash, and Houston. Wow!!!

  51. titan40 says: Apr 20, 2011 8:24 AM

    Could this FINALLY be the year they make it to the Super Bowl? Nah, the lockout will hold back their talent.

  52. snaponrules says: Apr 20, 2011 8:26 AM

    The cowpanzy’s are Mexico’s Team.
    If they didn’t simulcast in spanish they would get 0 Ratings and be nobody’s team.

  53. bradgfromthebu says: Apr 20, 2011 8:32 AM

    America’s Team is just another way of saying “the nation’s largest bandwagon”…a title no fan should wish on their team.

  54. melonnhead says: Apr 20, 2011 8:41 AM

    It’s not personal because my Steelers have the same number of games. Of course, they earned them.

    ————————————————-

    A team “earns” them by generating a large audience. The Cowboys “earned” those games a lot more than the Steelers “earned” theirs.

  55. melonnhead says: Apr 20, 2011 8:45 AM

    talking about ill legal imigration.i thought i was in mexico

    —————————————————

    “ill legal” hahaha nice education you got there, pardner! Sorry that your daughter didn’t leave Texas in the same condition she was in when she got there! Tell her to put a few drops of vinegar in her bath, fix her right up!

  56. melonnhead says: Apr 20, 2011 8:46 AM

    “powerhouse” in football denotes a winner. Last i checked the cowboys are just not winners.

    —————————————————-

    Last I checked they’re the second most winningest team in NFL history.

  57. melikefootball says: Apr 20, 2011 9:02 AM

    Will the same Networks step up to the plate and question Jerry Jones motivation for the Super Bowl fiasco?

  58. angrycorgi says: Apr 20, 2011 9:04 AM

    “We used to be one of those fans that got annoyed at the non-stop Cowboys games shown on national television.”

    Huh?? “We” used to be “one”??? “We” are apparently incapable of independent thought…

  59. angrycorgi says: Apr 20, 2011 9:10 AM

    Greggo is obviously an iggles fan, btw. He shows little hints (producing laughable posts about all the tradeable unproven QBs in the iggles locker room that are claimed to each be worth multiple draft picks and listing the iggles first when listing teams, a subliminal hint of their subconcious slant) if you pay attention. So no surprise that he has an unbridaled hate for a historically successful NFC East team. Sorry, but the iggles are the ONLY team in the NFC East that have NOT EVEN WON ONE super bowl. They still haven’t proven anything to entice people who are not on the east coast to give a rat’s butt about them.

  60. angrycorgi says: Apr 20, 2011 9:21 AM

    Here’s why the Cowpokes are compelling this season…all new coaching staff, apparent control shift AWAY from the owner, and a team that appears ready to rebound from a dissappointing season. Makes for good TV, regardless of what occurs.

  61. iowapackfan says: Apr 20, 2011 9:28 AM

    Technically, if you count the Dallas Thanksgiving day game, they actually got 6 nationally televised games. And the champs only got 4? (5 if you count Thanksgiving, but still.) Green Bay easily has close to the following and pull that Dallas has, there is no reason they shouldn’t get just as many prime time games.

  62. stonedwhitetrash says: Apr 20, 2011 9:33 AM

    The Boys maybe losers but they always lose with style and in unbelievable ways.

  63. sneaky1632 says: Apr 20, 2011 9:38 AM

    The Broncos get a lot of air time too for no apparent reason. When you have an owner like Jerry Jones you tend to get a lot of attention… thats all i’m gonna say.

  64. vikescry1 says: Apr 20, 2011 9:51 AM

    yes the packers got screwed but that’s ok, just fly under the radar again this year. and did someone say POWERHOUSE? about the cowgirls????? lmao if the cowgirls are a powerhouse what are the packers for slappin your momma and getting your coach fired? hope you bring something better this year cuz last year was embarassing to even watch a cowgirls game.

  65. laeaglefan says: Apr 20, 2011 9:56 AM

    Its easy to figure out why the Packers didn’t get maximum exposure. They’re in the smallest market in the league, among the top teams. Its all about ratings. You can say that what matters is how popular that they are nationally, but other teams from bigger markets have many more transplanted fans all over the country than the Packers do.

  66. vikescry1 says: Apr 20, 2011 10:29 AM

    you know i want to see good football not garbage, yes the pack is a small market but they played some good football last year. never being down by more than 7 points in a game with 16 on injured reserve. every week they kept battling no matter what. sorry i’d rather watch teams that win and perform on primetime not teams that quit. i’d rather watch the bucs the rams hell even detroit more that the cowboys. sorry cowboy fans but at least these teams battled last year, you don’t deserve more than 2 primetime games. ( and even thats generous)

  67. angrycorgi says: Apr 20, 2011 12:19 PM

    “A team “earns” them by generating a large audience. The Cowboys “earned” those games a lot more than the Steelers “earned” theirs.”

    Hey now, Big Ben going on a rape-fest (at great personal cost) was the price of earning more national interest. You can’t say that attention wasn’t earned!

  68. Deb says: Apr 20, 2011 12:46 PM

    @the people saying they don’t care about the national games because they have Sunday Ticket …

    The games are called “national” because they’re aired without competition: i.e., Sunday, Monday, Thursday night games. You can’t escape on your dish.

    My biggest beef is with making a 6-10 team the opening Sunday night game. And the Super Bowl winner should be in that 5-game group regardless of market. The Pack has plenty of fans around the country.

    @melonhead …

    Teams earn exposure by generating a large audience. Teams generate a large audience by winning … something the Steelers have actually done recently ;)

  69. Little Earthquake says: Apr 20, 2011 1:29 PM

    Of course Dallas belongs in prime time – America loves watching them get their a$$es kicked. 45-7 courtesy of the champs, baby.

    The Cowboys are America’s Team….because America loves a pathetic loser to push around.

  70. Little Earthquake says: Apr 20, 2011 1:33 PM

    laeaglefan says: Apr 20, 2011 9:56 AM

    Its easy to figure out why the Packers didn’t get maximum exposure. They’re in the smallest market in the league, among the top teams. Its all about ratings. You can say that what matters is how popular that they are nationally, but other teams from bigger markets have many more transplanted fans all over the country than the Packers do.

    ____

    The Packers consistently draw huge television audiences. And here in NYC (and having traveled all over the US) I’ve seen more transplanted Packer fans than Bears, Lions, Eagles, Cardinals, Dolphins, 49ers, etc., etc. All huge markets. Anyway that doesn’t necessarily make a big ratings impact – I think most neutral fans will choose a good matchup over two big market teams. If the Packers go 1-5, they’ll lose their audience pretty quickly.

  71. zeussuperman says: Apr 20, 2011 3:13 PM

    homerpimpson says: Apr 20, 2011 12:01 AM

    As a Cowboys fan, and I’m sure most will agree, we don’t want the “America’s Team” title. NFL Films gives us that title in the 70s – it sticks – and most wish it would just go away. All it does is put a target on our back and piss off fans of other teams who think their team is more deserving of it. As for the prime time scheduling – the only folks that care are Jerry, the NFL, and our nationwide bandwagon following (which hopefully diminished after last season). All real Cowboy fans get them broadcast locally and couldn’t care less about nationally broadcast games.

    —————

    A respectful opinion that isn’t “Look at our TV ratings, we can’t win a game but we’re still the best ever because we’re us!”

    More Boys fans need to be like you, sir! Kudos.

  72. zeussuperman says: Apr 20, 2011 4:02 PM

    angrycorgi says: Apr 20, 2011 9:10 AM

    So no surprise that he has an unbridaled hate for a historically successful NFC East team. Sorry, but the iggles are the ONLY team in the NFC East that have NOT EVEN WON ONE super bowl. They still haven’t proven anything to entice people who are not on the east coast to give a rat’s butt about them.

    —————

    Yeah, because everyone will tune in to watch the Cowboys in 2011 because they won so many superbowls… in the 1990’s …

    If you’re playing at home, please add three points to your total score for “Butthurt, irrelevant Cowboys fan bashing on the Eagles for no reason other than transparent jealousy.”

    Sorry your 1st string had to play four quarters of hard football to beat our 2nd and 3rd string last year! We’re just that much better than you.

    Looking forward to another DeSean Jackson “Nestea Plunge” for 6 against the Cowpokes next year!

  73. johntonioholmes says: Apr 20, 2011 7:29 PM

    I live on the Ohio/PA border and I see more Cowboys games than I do Steelers games.

    This is pretty bad considering that Pittsburgh has been to 5 of the last 10 AFC championship games and 3 of the last 10 superbowls, while Dallas has won 1 playoff game since 1995.

    Dallas is a popular team, no doubt. But it’s clearly because they get the most national attention; it has nothing to do with them winning games, as of late.

  74. texascowboy says: Apr 21, 2011 10:13 AM

    Paul is typical clueless obviously America no matter how the Cowboys finish, will all ways remember Dallas not for their failure like you
    and other brainless pukes want them to be
    remembered by

    but by the long standing tradition of being a true winner/greatest franchise in modern super bowl era history. face it America loves America’s Team
    and there ain’t nothing you are gonna do to change that

  75. jordangarnett says: Apr 23, 2011 12:03 AM

    AMERICA’S TEAM. enough said haters

  76. mrba4775 says: Apr 23, 2011 2:09 AM

    the cowboys will always be on national tv, tex schramn the godfather of the nfl, started this trend in 1966, with the promotion of “bullet bob hayes” as the world fastest human and playing for the wide-open afl offense dallas cowboys, throughout the years since, the cowboys have been a staple for national tv, regardless of record, simply because the dallas cowboys brings rating for advertiser period. no other team has the pull. jerry just modified what tex schramn started in 1966.

  77. mrba4775 says: Apr 23, 2011 2:11 AM

    by the way tony romo will have an outstanding season this year, finally, bring the cowboys that covet lombardi trophy in 2012, the cowboys are back.

  78. kevsright says: Apr 23, 2011 6:41 AM

    Blatant money grab to televise so many games by a bad team. Jerruh must be flexing his atrophied muscles to help get his new Ego Palace paid for. :twisted:

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