Jets coach Rex Ryan embarked on an extensive media campaign this week in support of his new book, Play Like You Mean It. But the effort didn’t include a visit with New York radio dean Mike Francesa of WFAN, and Francesa apparently wasn’t happy about that.
Via SportsGrid.com, Francesa pointed out that the book didn’t crack the top 100 on Amazon.com. “Go to the wrong places, you don’t get the right response,” Francesa said.
“I just wanted to mention that that book is a flop,” Francesa said later in the show.
At No. 111 on Amazon as of this posting, we’re not sure we’d call it a “flop.” Sales likely have been hampered by the fact that folks are less interested in the NFL right now, due to the lockout. And we suspect that the book was rushed to market the week after the draft given the possibility that the lockout will linger into August and possibly beyond.
That said, we would have strongly considered holding the book until early June, with the goal of targeting mothers and daughters looking for Father’s Day gifts. Of course, nothing prevents Ryan and his publisher from making a second big push in the 10 days or so before June 19.