Two years ago, the Falcons turned down a chance to be on Hard Knocks.
Based on G.M. Thomas Dimitroff’s conversation on Sirius XM NFL radio Friday, the answer could be different if asked again.
“Two years ago we were approached and decided that it wasn’t right for us at that point,” Dimitroff told Alex Marvez, via the Atlanta Journal-Constitution. “That’s not to say we wouldn’t go down that road if it was presented to us at another time. We are much closer to being in that spot where it’s not going to be as much of a distraction as it would have been another time.”
Doing a show like Hard Knocks requires a few factors:
1. An owner eager to do it, possibly in hopes of raising profile of the team.
2. A coach that isn’t controlling or domineering enough to shoot it down. It’s hard to imagine any coach really seeking the exposure out, but some have less power than others.
The Falcons seem to fit the bill on both counts. Dimitroff said the NFL is a league of “entertainment” and the show is ultimately good for growing a fanbase. It sounds like the Falcons feel their team could be ready for the experience. (That is, if there is a Hard Knocks this year.)
“It’s such an individual thing. Hard Knocks could be right for some of the teams that are fairly entrenched. It could be right for some team that wants to kick off some more brand recognition,” Dimitroff said.