We know what you’re thinking. What do the Olympics have to do with football?
Since football isn’t an Olympic event (even though it should be), The Games have nothing to do with The Game.
But we need to pause for a second (with the lockout, it’s not like we’re jammed up with NFL content) and mention that NBC has retained the rights to the Olympics through 2020.
The deal, worth more than $4 billion, keeps the next five Olympics on NBC. With Comcast acquiring NBC and Dick Ebersol surprisingly leaving NBC last month, there was a sense that ESPN or FOX could swipe the rights from NBC, which has broadcast the Summer Games since 1998 and the Winter Games since 2002.
Congratulations to everyone at NBC who had a hand in getting it done. Now, can someone get them to make football an Olympic event? Summer and Winter?