With progress continuing to be made between the NFL and the NFLPA* toward a new labor deal (Albert Breer of NFL Network adds to the growing chorus that sees a deal coming within two-to-four weeks), the biggest issue in turn gives rise to another big issue.
Specifically, how big the pot of money will grow.
The league wants the players to take a smaller slice of the piece, with the understanding that the players will make up the difference, and then some, via an ongoing expansion of the total revenue. Thus, in order to persuade the players to make the requisite leap of faith, the players may request that the league make firm commitments regarding the growth of the proverbial money pie.
The players could propose a formula that ties the total payout to when and if the NFL returns to Los Angeles. For example, the deal would give the players a smaller slice of each dollar in 2016 if a team is playing in Los Angeles, where the total revenues surely will be greater for the franchise that makes the move. Likewise, the players could agree to a smaller piece of the pie beginning in the season in which the league sells the NFL Network Thursday night package to the highest bidder. Other ideas for growing the revenue could be identified by the players and proposed to the league, providing the NFL with a clear incentive for maximizing the total revenue.
Regardless of the manner in which this concept manifests itself in the new deal, it makes plenty of sense for the players to press for specific commitments to increase revenue, especially in light of the league’s failure to max out the money in the so-called “lockout insurance” case.