Skip to content

MetLife closing in on naming rights deal for New Meadowlands

The exterior of New Meadowlands Stadium is illuminated during a preseason NFL football game between the Jets and the Giants in East Rutherford AP

Following a season where the New Meadowlands Stadium essentially went nameless, MetLife is closing in on a $17-18 million-per-season arrangement for a full naming rights deal.

Terry Lefton of the SportsBusiness Journal says negotiations are “very advanced” and other companies have been told naming rights for the stadium are no longer available.

Initially, the Giants and Jets were reportedly looking for a deal in the neighborhood of $30 million-per-season.  Other naming deals in the New York area have been around $20 million-per-year, so a lesser price could be viewed as a sign of new economics in stadium naming rights.

The deal would presumably run through the 2014 Super Bowl in New Jersey.

Permalink 21 Comments Feed for comments Latest Stories in: Home, New York Giants, New York Jets, Rumor Mill, Sprint Football Live - Rumors
21 Responses to “MetLife closing in on naming rights deal for New Meadowlands”
  1. movieman5 says: Jun 27, 2011 8:40 AM

    How about the “Philadelphia OWNED NJ giants stadium”… At least it makes sense.

  2. jw731 says: Jun 27, 2011 8:48 AM

    And as part of their advertising campaign. Doesn’t MetLife use snoopy?……A dog…How fitting for the teams that play there……

  3. dempsey63 says: Jun 27, 2011 9:02 AM

    MetLife should have bought the rights to New York’s Citi Field.

  4. 12strikes says: Jun 27, 2011 9:03 AM

    Nameing right…. what a bunch of crap.

    Let be honest, the ones paying for the rights are the consumers not the companies. Now you are going to see Met Life fees go up.

    If I was a Met Life policy holder I would drop them quickly.

  5. writtenbyross says: Jun 27, 2011 9:13 AM

    I don’t think a higher price would be new economics in sadium naming rights as much as it is this is this stadium gets twice as much NFL exposure as the others.

  6. rc33 says: Jun 27, 2011 9:17 AM

    Did they move Jimmy Hoffa from old Meadowlands end zone to new Meadowlands end zone?
    Seems to me that should’ve been part of the agreement.

  7. pixelito says: Jun 27, 2011 9:23 AM

    How about the “Philadelphia OWNED NJ giants stadium”… At least it makes sense.

    ——————————————————————————

    That’s not bad….

  8. virusgvr says: Jun 27, 2011 10:22 AM

    159% agree with 12 strikes!!!! 20 million a year so it can be called “the Metlife stadium” what a absolute joke! Everything will go up, tickets/concessions/parking!

    Speaking of parking, thats the biggest scam of all, I almost had a heart attack here in Tampa bay. Bucs game charged me 30 bucks to park my car about 5 football fields away. I know my story isn’t really related, but it is…. Thank you Met-life!

  9. east96st says: Jun 27, 2011 10:23 AM

    movieman5 says: “How about the “Philadelphia OWNED NJ giants stadium”… At least it makes sense.”

    They plan on doing that as soon as Philly renames their field “We’re the assclowns in the NFC East that can’t win a Super Bowl” stadium.
    It’s a bit long, but it’s 100% accurate and EVERYONE will automatically know it’s in Philly when the announcers say it during the broadcast.

  10. jw731 says: Jun 27, 2011 10:30 AM

    I thought for sure whatever pharmaceutical company that cured Brandon Jacobs latest yeast infection had first dibs……go figure

  11. bigblue86 says: Jun 27, 2011 10:30 AM

    I don’t think a higher price would be new economics in sadium naming rights as much as it is this stadium gets twice as much NFL exposure as the others.
    ——————————————————

    Writtenbyross, you misread the article. They said that a LOWER price would be new economics, which could be true.

  12. nfl fan says: Jun 27, 2011 10:45 AM

    pixelito says:
    Jun 27, 2011 9:23 AM
    How about the “Philadelphia OWNED NJ giants stadium”… At least it makes sense.

    —————————————————————————
    They would’ve called it “Home of the SuperBowl Champions”, but the Eagles organization and their drunk angry fans wouldn’t have been able to find it.

  13. krppr says: Jun 27, 2011 10:58 AM

    It’s sad when a team considers beating another team better than winning the superbowl. Congrats Philly Fans, you have done a good job of beating the Giants lately, what has that done for your franchise? Does Lombardi have a brother that has a trophy? How about Ben Franklin, you Philly people love that guy, you could do a Ben Franklin Trophy and then play the Rocky Soundtrack while watching the wingbowl too…wow what a great day. Throw some batteries at other fans while your at it! Sounds like a perfect day. Congrats.

  14. krow101 says: Jun 27, 2011 11:32 AM

    I don’t think Philly really cares anymore about winning a Superbowl.

    They just hope no other NFC East team wins one.

  15. jw731 says: Jun 27, 2011 11:49 AM

    Aww……..Look……….the G hens fans are showing their love for each other…….can it get any cuter fellas?…..Let’s throw in some 9/11 patrionism, a love of rats, and the warm glow we feel when we cruise thru harlem…….Kumbaya my friends Kumbaya…..Remember to pay the toll when ya cross the bridge to Snoopy’s dog house…….or maybe, just sit in the bronx, also know as a dog house……….

  16. tunescribe says: Jun 27, 2011 12:00 PM

    Before it’s too late, my nominations:

    * Goddamn Snack Stadium
    * Flatulence Field
    * Green Bean Arena
    * Cromartie Daycare Center
    * Weird Woody Wonderland
    * Generic Edifice Arena

  17. shackdelrio says: Jun 27, 2011 12:04 PM

    It’s too bad MetLife changed their name back in 1868. I think National Union Life and Limb Insurance Company Field would have been an awesome name.

  18. nyjalleffingday says: Jun 27, 2011 12:16 PM

    @tunescribe

    I like the sound of Goddamn Snack Stadium.

    Personally, I don’t get why they don’t offer the rights to JetBlue.

  19. petemurray4356 says: Jun 27, 2011 1:18 PM

    jw731 – says “Let’s throw in some 9/11 patriotism”

    Mocking 9/11? Really?

    I knew Philly had no class, but that’s really bad.

  20. kev86 says: Jun 28, 2011 11:40 AM

    Keep plugging away Philly. You have a nice little team/city. Dont be jealous of others and keep your eye on the prize.

  21. jetfanfolife says: Jul 5, 2011 5:24 AM

    jw731 says:
    “the warm glow we feel when we cruise thru harlem”

    I guess you feel real warm when you cruise the streets of Kensington or W Philly searching for your crack rock, eh?

Leave a Reply

You must be logged in to leave a comment. Not a member? Register now!