The Broncos apparently won’t be getting a new starting quarterback this year. But they could be getting a new name for the place where they play their games.
The Denver Post reports that Sports Authority could buy the remainder of the Invesco 20-year, $120 million lease, which runs through 2020.
If it happens, the place would be changed from Invesco Field at Mile High to Sports Authority Field at Mile High.
Invesco Funds Group, previously based in Denver, went belly up in 2004 and was absorbed into AIM. Since then, the Invesco name has re-emerged as the merged company’s brand, but it has a much, much smaller presence in Denver.
Sports Authority, on the other hand, is a much bigger deal locally. “We’re the third-largest private company in Colorado, yet people don’t know that our headquarters are in Colorado,” chief marketing officer Jeff Schumacher said. “We don’t look at this as a corporate sponsorship. We look at this as a Colorado sponsorship.”
Unless Sports Authority will be upping the ante, it won’t matter to the Broncos or anyone else who gets a cut of the cash.