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Bucs cut concessions prices for Week One

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In another effort to get more people to show up at Raymond James Stadium when the local NFL team plays games there, the Buccaneers plan to drop prices for all food and non-alcoholic beverages by 50 percent for the September 11 opener against the Lions.

The news comes via the Facebook page of WDAE radio, via JoeBucsFan.com.

It’s a great gesture by the Bucs, but the steep nature of the discount serves only to expose the size of the profit margin that the normal prices generate.  Surely, the team will still make money, even at reduced prices.

So with the Bucs unable to sell out any of their games for the past two years, why not slash the concession prices every week?

At some point, it’s an issue that every team will have to confront.  As more and more fans choose to stay home and watch all games (or at least the best part of all games on the Red Zone package) via high-end televisions, the NFL and its teams need to find more and more ways to lure fans to the stadium.  Offering food products at prices roughly equivalent to a restaurant or fast-food joint that offers similar items would be a good start.

Of course, for that to happen, teams may have to cut prices not by 50 percent, but by 90 percent.

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29 Responses to “Bucs cut concessions prices for Week One”
  1. selgaeinla says: Aug 20, 2011 9:57 AM

    Just keep repeating, Los Angeles cannot support a NFL franchise.

  2. Fruitland Generic Citizen says: Aug 20, 2011 9:59 AM

    Another place to start are the fees attached by TicketMaster and their ilk. Go online and try and buy a ticket – by the time you’re down, another $12 or so per ticket is tacked on in service fees, services fees to collect the service fee, and a fee to “let” you print your ticket at home. When a $70 ticket stays a $70 ticket and not a $85 ticket (and that’s before you pay the extortion parking fee), maybe fans will start coming back.

  3. richm2256 says: Aug 20, 2011 9:59 AM

    Here’s a thought for Tampa, if you’re not going to try to increase attendance by, you know, putting a competitive team on the field, maybe you ought to see if paying people to come to your games brings in more people????

    No charge for the advice; first one’s on the house.

  4. dae42 says: Aug 20, 2011 10:01 AM

    Just FYI…this discount was initiated in response to serious service issues during the Bucs’ first preseason game last Thursday evening (no ice, running out of food, point of sale systems not functioning, etc. Here’s a copy of the email sent to season ticket holders:

    Dear Xxxxx,

    The Tampa Bay Buccaneers take our fans’ stadium experience very seriously. We would like to apologize to all fans who attended Thursday’s game for the concession service issues throughout the stadium. It is our commitment to ensure that our fans receive a first class experience at all Buccaneers games. Because of this, we will be offering 50% off all food and non-alcoholic beverages at our home opener on September 11.

    Thank you for your continued support as a Buccaneers Season Ticket Holder.

    Sincerely,

    Tampa Bay Buccaneers

  5. chadmurdigan says: Aug 20, 2011 10:08 AM

    What does a dog with mustard usually cost at the Buc stadium?

    If it’s anything more than $2, it’s a total rip off to begin with. I’m just guessing but I bet the Glazers will discount them to something like $9 each instead of the usual $18.

    Gotta keep the $$$ coming in for that Manchester United Football Club, you know.

    Why we fans put up with the concession prices at NFL games given the price of tickets already is totally beyond me. I don’t know about you, but I think a concession boycott by fans is long overdue.

  6. bluefan204 says: Aug 20, 2011 10:10 AM

    Pathetic excuse for a fanbase. Just ask the Rays

  7. johnabis says: Aug 20, 2011 10:14 AM

    “At some point, it’s an issue that every team will have to confront. As more and more fans choose to stay home and watch all games”

    Tell that to the Eagles and Packers fan, There waiting list for season tickets is over 15 years!!

  8. CKL says: Aug 20, 2011 10:20 AM

    If people are willing to pay X for something why on earth would any smart businessman charge less (minus monopolies, which suck)?

    Why not just give the Glazers credit for doing something cool and not whine about “EVIL BUSINESSMEN WHO WANT A PROFIT!!!!!11!!!”

    Besides, perhaps they WILL continue it if it increases attendance. This article is the definition of “damning with faint praise” if I ever saw one.

    Personally I think anyone who regularly buys food and beer at a game are pretty much dupes but it’s their CHOICE. You know, FREE WILL. We almost always ate first or afterward when we went. The only thing I think sucks is some of not all stadiums used 911 as an excuse not to let people bring water into a game anymore.

  9. scudbot says: Aug 20, 2011 10:26 AM

    johnabis says: “Tell that to the Eagles and Packers fan, There waiting list for season tickets is over 15 years!!” True. Assuming the food marketing consultation provided in this post is correct, the Pack could turn it into a 100 year wait by dropping the price of Lambeau Field $6 foot longs with chili and cheese to $4.

  10. bennyd720 says: Aug 20, 2011 10:36 AM

    This is how the owners and players make so much money, by ripping off fans in every way possible…

  11. hammer7329 says: Aug 20, 2011 10:52 AM

    I’ve worked in the contract food business for over 25 years…companies that serve in stadiums, etc few notes….

    The Bucs don’t sell the concessions-they contract it to a large concessions company that pays rent-a percentage of sales to the Bucs and/or the stadium owner. Usually there is a minimum guaratee if rent which protects the club/stadium owner if attendance/sales are less than anticipated.

    Generally food/beverage cost is 28-35% of selling price. Then you have to add in rent, labor, utilities, legal fees, etc.

    Just fyi.

  12. MichaelEdits says: Aug 20, 2011 10:55 AM

    I was a loyal fan of the Creamsickle Bucs for many years, and just as your common sense is surely telling you, this isn’t going to move tickets.

    Winning games moves tickets in Tampa. That’s why the Bandits of the USFL enjoyed better attendance back then, including mine. These Bucs are the real deal, too, so that’ll sell those tickets. Just not this week.

  13. pacificnw7722 says: Aug 20, 2011 11:21 AM

    I can buy a whole pack of Bar-S hot dogs for 99 cents at my local grocery store. And see the game just perfect on my 52″ HD TV……thanks….but no thanks!

  14. buc1 says: Aug 20, 2011 11:23 AM

    CKL says:
    Aug 20, 2011 10:20 AM
    If people are willing to pay X for something why on earth would any smart businessman charge less (minus monopolies, which suck)?

    Why not just give the Glazers credit for doing something cool and not whine about “EVIL BUSINESSMEN WHO WANT A PROFIT!!!!!11!!!”

    Besides, perhaps they WILL continue it if it increases attendance. This article is the definition of “damning with faint praise” if I ever saw one.

    Personally I think anyone who regularly buys food and beer at a game are pretty much dupes but it’s their CHOICE. You know, FREE WILL. We almost always ate first or afterward when we went. The only thing I think sucks is some of not all stadiums used 911 as an excuse not to let people bring water into a game anymore.

    Um beacuse the Glazers are eveil and only care about profit. Do you really think they would do something that cost them profit? You need to check your facts as to why the are doing this

  15. bluefan204 says: Aug 20, 2011 11:32 AM

    richm2256 says: Aug 20, 2011 9:59 AM

    Here’s a thought for Tampa, if you’re not going to try to increase attendance by, you know, putting a competitive team on the field, maybe you ought to see if paying people to come to your games brings in more people????

    10-6, in arguably the toughest division in the NFL, wasn’t competitive enough for you last year?!

    Gimme a break. I live in Tampa. The local teams’ fans are an absolute embarrassment to sports fans everywhere. You guys only want the good times, but are too gutless to ride it out through the tough times, and will use every weak excuse in the book to justify staying home.

  16. dirtydrew says: Aug 20, 2011 11:41 AM

    Had season tickets, same 2 seats for 30 years for the 49ers. Last year, I decided any team who wants Alex Smith at QB was not trying to win. Therefor, I enjoyed my first season at home with SUNDAY TICKET. Amazing, no 10 $ beer, 30$ parking, no drunk driving or being stuck in traffic. I could get stoned, eat and have fantasy football right in front of my HD tv. The NFL better watch out. Your turning off the hardest of the hardcore fan…the generational attendee.

  17. jpb12 says: Aug 20, 2011 11:42 AM

    This must be for the YOUNG and HUNGRY fans only

  18. CKL says: Aug 20, 2011 12:01 PM

    buc1 says: Aug 20, 2011 11:23 AM

    Um beacuse the Glazers are eveil and only care about profit. Do you really think they would do something that cost them profit? You need to check your facts as to why the are doing this
    ____________________________________
    The article didn’t explain it and it was basing its points simply on bashing them for wanting to make the most profit while doing nothing illegal or immoral to do so. It’s like Haley whining about running up the score. If you as a consumer don’t like it, do something about it. Going to games and buying food and beverages there are both luxuries. Vote with your wallet if you don’t like the prices.

  19. stonecld33 says: Aug 20, 2011 12:07 PM

    Maybe they should put a retractable dome on so fans don’t have to sit in monsoons and 100 degree heat sweating there balls off. Same goes for the dolphins,makes no sense that they would dome the stadiums.

  20. derekjetersmansion says: Aug 20, 2011 12:09 PM

    Why don’t they cut tickets in half so they get more people into the stadium to buy their overpriced concessions?

    Also, saying that there weren’t any free agents that you liked when you had $40 million in cap room doesn’t help, either.

  21. scudbot says: Aug 20, 2011 12:10 PM

    The Jackwires better start giving away food for free.

  22. shooteyshoots says: Aug 20, 2011 12:37 PM

    Make the beer half price and maybe i’ll go.

  23. bunjy96 says: Aug 20, 2011 12:47 PM

    What some of you with your big TV screens , eating/drinking at home don’t seem to realize that if more did this, your team would be blacked out. Then what?

  24. dempsey63 says: Aug 20, 2011 12:51 PM

    Our minor league baseball team attracts fans by shooting foil-wrapped sandwiches from a pneumatic device dubbed “The Bratzooka.”

    The Buccaneers’ pirate ship features a pretty powerful cannon. Just sayin’…

  25. lance19 says: Aug 20, 2011 12:56 PM

    “This week only! $19.25 hot dogs!!”

  26. richmanfl says: Aug 20, 2011 1:35 PM

    Given the fact that teams are charging $70-100+ for seats that require you have oxygen masks to deal with the altitude, and that their chosen interface like Ticketmaser or StubHub will tack on 20% fees to the tickets, it is far easier for the cost of 1 game ticket to subscribe to NFL Sunday Ticket and grab a keg and have friends come over with a covered dish! Hell even have them chip in on the keg!

    I have boycotted NFL games for the last 7 yrs now, and really don’t see it changing!

    I even tried to get a group rate for Bucs games, and they say that you HAVE to buy the game tickets, and the pre party tent which is unlimited beer/wine/food for 2 hrs prior to the game and it comes out to over $200 a person. Miami keeps that as an option, and just wantes to get bodies into the stands. So the Bucs prevent people like myself from chartering a motorcoach or 2 and bringing 100+ people……. DISGUSTING!

  27. seneca1ss says: Aug 20, 2011 2:20 PM

    Yeah but not for BEER and most of us are functional alcoholics

  28. stealthjunk says: Aug 20, 2011 3:31 PM

    “It’s a great gesture by the Bucs, but the steep nature of the discount serves only to expose the size of the profit margin that the normal prices generate.”

    Yes, this was the first thing I thought of too. I never realized that a hot dog didn’t really cost them $14! I’m outraged now that I know they could still make a boatload of money at $7!

  29. rollerino1 says: Aug 20, 2011 9:07 PM

    If teams start blacking out the games locally, get a dish; still cheaper than season tickets.

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