When the Packers announced today that they’re adding seats to Lambeau Field, they made a point of noting that the project won’t cost anything for taxpayers.
Instead, the expansion of the south end zone seating area, which will add about 6,600 seats beginning with the 2013 season, will be paid for with loans and possibly a stock sale. The Packers see the expansion as a sound long-term investment, since they’ll bring in an estimated $11 million a year in increased revenue when they can sell 6,600 more tickets per game.
“We’re really investing in Lambeau Field and building on the successful renovation of 2003,” Packers President/CEO Mark Murphy said. “This will help keep the stadium up to date in terms of amenities that we see in the newer stadiums. For us to remain competitive, we need to continue to grow local revenue, and this will help us.”
The additional seats will increase Lambeau Field’s capacity to more than 79,000. The stadium is currently the 11th biggest in the NFL, but the expansion is projected to make it the fourth biggest.
Current season-ticket holders who would prefer the new seating in the south end zone will get first priority to sit there, if they want to leave their current seats. People on the season-ticket waiting list will then get the chance to either buy south end zone seats or the seats given up by current season-ticket holders who move to the south end zone.